Krista Anderson
Senior Product Marketing Manager at Hometap- Claim this Profile
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Some Spanish -
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Bio
Sam Belden
I had the pleasure to work with Krista at Insurance.com, where our management team launched the first comparative auto rating and purchasing platform in the country. Krista's contribution was key to our success. She led the consumer experience team, responsible for the look and feel of the site; just as importantly, she and her team built the content, giving consumers the path through the quoting experience. We were selling directly to consumers, allowing them to purchase a policy without talking to an agent if they chose. As such, this experience was key to educating the consumers as they made their journey. As a member of the senior management team, Krista helped set the direction of our projects and initiatives. As a manager, she led a team that had clearly delineated roles and responsibilities, while also providing room for growth. Finally, and perhaps more importantly, Krista was a terrific co-worker. I often used her as a sounding board, and she always offered considered input and support.
Richard E. Forgay II (Rick)
Krista is a first-class professional with the ability to unify teams, achieve challenging goals and create extraordinary customer experiences in her field of expertise. She possesses a calm confidence in creating and sustaining high value relationships. Her focus is extraordinary with great attention to detail, which generates high level performance, productivity and profitability with the organizations she leads and serves. I highly recommend Krista to any company that truly desires transformational results with maximum integrity and professionalism.
Sam Belden
I had the pleasure to work with Krista at Insurance.com, where our management team launched the first comparative auto rating and purchasing platform in the country. Krista's contribution was key to our success. She led the consumer experience team, responsible for the look and feel of the site; just as importantly, she and her team built the content, giving consumers the path through the quoting experience. We were selling directly to consumers, allowing them to purchase a policy without talking to an agent if they chose. As such, this experience was key to educating the consumers as they made their journey. As a member of the senior management team, Krista helped set the direction of our projects and initiatives. As a manager, she led a team that had clearly delineated roles and responsibilities, while also providing room for growth. Finally, and perhaps more importantly, Krista was a terrific co-worker. I often used her as a sounding board, and she always offered considered input and support.
Richard E. Forgay II (Rick)
Krista is a first-class professional with the ability to unify teams, achieve challenging goals and create extraordinary customer experiences in her field of expertise. She possesses a calm confidence in creating and sustaining high value relationships. Her focus is extraordinary with great attention to detail, which generates high level performance, productivity and profitability with the organizations she leads and serves. I highly recommend Krista to any company that truly desires transformational results with maximum integrity and professionalism.
Sam Belden
I had the pleasure to work with Krista at Insurance.com, where our management team launched the first comparative auto rating and purchasing platform in the country. Krista's contribution was key to our success. She led the consumer experience team, responsible for the look and feel of the site; just as importantly, she and her team built the content, giving consumers the path through the quoting experience. We were selling directly to consumers, allowing them to purchase a policy without talking to an agent if they chose. As such, this experience was key to educating the consumers as they made their journey. As a member of the senior management team, Krista helped set the direction of our projects and initiatives. As a manager, she led a team that had clearly delineated roles and responsibilities, while also providing room for growth. Finally, and perhaps more importantly, Krista was a terrific co-worker. I often used her as a sounding board, and she always offered considered input and support.
Richard E. Forgay II (Rick)
Krista is a first-class professional with the ability to unify teams, achieve challenging goals and create extraordinary customer experiences in her field of expertise. She possesses a calm confidence in creating and sustaining high value relationships. Her focus is extraordinary with great attention to detail, which generates high level performance, productivity and profitability with the organizations she leads and serves. I highly recommend Krista to any company that truly desires transformational results with maximum integrity and professionalism.
Sam Belden
I had the pleasure to work with Krista at Insurance.com, where our management team launched the first comparative auto rating and purchasing platform in the country. Krista's contribution was key to our success. She led the consumer experience team, responsible for the look and feel of the site; just as importantly, she and her team built the content, giving consumers the path through the quoting experience. We were selling directly to consumers, allowing them to purchase a policy without talking to an agent if they chose. As such, this experience was key to educating the consumers as they made their journey. As a member of the senior management team, Krista helped set the direction of our projects and initiatives. As a manager, she led a team that had clearly delineated roles and responsibilities, while also providing room for growth. Finally, and perhaps more importantly, Krista was a terrific co-worker. I often used her as a sounding board, and she always offered considered input and support.
Richard E. Forgay II (Rick)
Krista is a first-class professional with the ability to unify teams, achieve challenging goals and create extraordinary customer experiences in her field of expertise. She possesses a calm confidence in creating and sustaining high value relationships. Her focus is extraordinary with great attention to detail, which generates high level performance, productivity and profitability with the organizations she leads and serves. I highly recommend Krista to any company that truly desires transformational results with maximum integrity and professionalism.
Credentials
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Realtor®, GBAR Member
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Experience
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Hometap
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United States
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Financial Services
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100 - 200 Employee
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Senior Product Marketing Manager
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Jun 2021 - Present
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Keller Williams Realty, Inc.
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United States
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Real Estate
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700 & Above Employee
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Realtor® Partner and Chief Dream Fulfiller
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Oct 2014 - Present
• Top 20% producer, qualifying for Associate Leadership Council. • Educate, advise and guide clients through sales and purchase, including market research, pricing, staging, marketing, negotiation, and financing. • Develop thorough and accurate comparative market analyses, educational materials and seminars for clients. • Provide personal client attention and outstanding customer service, resulting in a business built primarily on referrals. • Top 20% producer, qualifying for Associate Leadership Council. • Educate, advise and guide clients through sales and purchase, including market research, pricing, staging, marketing, negotiation, and financing. • Develop thorough and accurate comparative market analyses, educational materials and seminars for clients. • Provide personal client attention and outstanding customer service, resulting in a business built primarily on referrals.
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Marketing Consultant
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Jan 2010 - Aug 2014
Analyzed new business and product opportunities and provided customer experience guidance for clients in the financial and insurance sectors. Identified critical barriers to success and provided solutions for improving customer experience and expanding client offerings to customers. Analyzed new business and product opportunities and provided customer experience guidance for clients in the financial and insurance sectors. Identified critical barriers to success and provided solutions for improving customer experience and expanding client offerings to customers.
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Director, Marketing and Customer Experience
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May 2001 - Sep 2006
* Developed, designed and managed Insurance.com, with hundreds of pages of educational content, as an insurance resource while driving consumers to an online auto insurance policy quote and purchase. * Designed, analyzed and managed the online customer experience while continually increasing key business drivers. * Increased online quote completion by 20% and conversion from 2% to 10% through targeted marketing & optimization of the online process. *Managed usability testing lab, focus groups and A/B testing to determine most successful online experiences. * Managed and mentored team of design, usability, analyst and copywriting professionals. * Educated engineering, operations, sales and call center on importance of customer experience at every touchpoint. * Launched and managed successful affiliate program. * Collaborated with insurance and financial partners to understand customer needs and develop an online product that represented their brand. Show less
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Marketing and Brand Manager
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Oct 1998 - Feb 2001
Developed strategic marketing plans, budgets and sales tools to meet operating revenue objectives for orthodontic and dental financing programs. Developed and tracked marketing and sales programs, increasing dental financing sales by 102%. Created loyalty rewards program and value-added services to increase usage among top tier clients by 16%. Planned and managed all marketing activities including customer loyalty programs, advertising, print materials, professional alliances & educational seminars in close alignment with brand strategy. Developed and maintained strong relationships with industry consultants and associations to increase volume among clients. Show less
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Reebok
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United States
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Manufacturing
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700 & Above Employee
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Product Manager, Licensed Apparel
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May 1997 - Sep 1998
Managed women’s and kid’s licensed apparel product line comprised of NFL, MLB, NCAA and ABL products, increasing sales by 81% through research and relationship development with sales force, leagues and key accounts. Responsible for research, design, development, pricing, distribution, forecasting and post-sales analysis. Established and maintained product presence in key accounts and markets through strong relationship with sales force and key customers. Collaborated with Global Sports Marketing to develop player product, marketing programs and relationships with professional leagues. Show less
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Merchandising Coordinator
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Oct 1996 - May 1997
Managed the licensed apparel special-make-up product line.
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Education
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Babson College - Franklin W. Olin Graduate School of Business
MBA, Marketing, Business and Entrepreneurship -
Boston College - Wallace E. Carroll Graduate School of Management
Bachelor of Science (B.S.), Business Administration and Marketing -
Holliston High School
Community
