Digital Marketing Specialist

• Dec 2022 - Present

Company Owner

• Jun 2019 - Present

Plan, produce, and post fitness content to acquire clients for personal training and paid brand partnerships. Provide reports and analyses on social media effectiveness and sentiment to offer recommendations on iterative improvements in messaging. Plan and host fitness events at small businesses in Hampton Roads area. Utilize UX/UI experience to create engaging website for clients to sign up for in-person or virtual training sessions. Utilize Hootsuite and other automated software to plan and publish content prior to sponsorship deadlines. Show less

Project Manager

• Jan 2022 - Sep 2022

Seamlessly manage the creative workflow platform, pulling or creating reports, and administering project components and assets. Oversaw delivery through the complete project lifecycle, from analysis and design to development and test, deployment, and closure. Proactively identified and managed issues, risks, and change control processes. • Provide high quality customer service and communicate project status (timelines, progress, and challenges) to technology and business stakeholders weekly. • Ensured a frictionless transition from delivery teams to operations by engaging with application contacts leading up to release. • Lead, plan and coordinate delivery of horizontal initiatives that span multiple organizations. • Communicate succinct priorities and project status across stakeholder groups. •. Lead the project scope analysis, timeline creation, tracking of impacted task. Show less

Social Media Marketing Specialist

• Jan 2020 - Feb 2022

-Formulated go-to-market strategy and develop key marketing initiatives to optimize user acquisitions, conversions, and retention prior to product launch. -Strategized reporting metrics to analyze website traffic and user engagement metrics to optimize content. -Create engaging content for social media channels (video, graphics) -Utilize sales/marketing systems and databases, manage correspondence with current exhibitors including preparing and sending email communications regarding upcoming deadlines, sponsorships, and marketing assets. -Develop social marketing and campaign strategy, built from analysis of audience, culture and business factors. Show less

Arbitrator

• Apr 2017 - Jun 2021

Determine legal liability and equitably settle/defend claims in compliance with state regulatory requirements.Reviewed and settled insurance disputes between policyholder vs insurance provider and between adverse providers. Exceed metrics by filing 20 arbitrations per day. Analyze evidence to determine liability.

UX Researcher

• Feb 2019 - Apr 2021

Conduct interview and usability studies to collect and evaluate data systematically. Collaborate with development, design and marketing teams.Translate user insights into actionable recommendations for product team. Create wireframes, storyboards, process/user flows and site maps to effectively communicate interaction and design ideas.

Auto Claims Adjuster

• Apr 2016 - Apr 2017

-Identifies and manages existing and emerging risks that stem from business activities and the job role.-Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled.-Handles escalations and makes appropriate decisions based on the policy.Follows written risk and compliance policies, standards, and procedures for business activities.Investigates loss details, determines legal liability, evaluates, negotiates, and arrives at claim settlement within appropriate authority guidelines.-Clearly documents thought process, investigation, evaluation, negotiation, and settlement decisions.Prioritizes and manages assigned claims workload to keep members and other involved parties informed, provides timely claims status updates. Show less