Krista Graham

National Accounts Sales Manager at Planterra Foods
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Location
Santa Monica, California, United States, US

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Kate Geller

When it comes to B2B retail sales, I cannot think of anyone who I would trust more than Krista. Through her experience working for Quest, Kiss My Keto, and numerous other retail product companies, Krista knows all of the secrets to landing a product in a retail store, getting it front and center, and creating demand. Honestly, on several occasions, I have thought to myself,

Amir Tillard

Krista is an excellent manager, extremely detail oriented, adaptive to new situations, helpful to her staff, making sure they're needs are always being met and great at keeping everyone motivated and working to the best of their abilities, it has always been a pleasure to work with her. I have worked with her for about 3 years now.

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Experience

    • United States
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • National Accounts Sales Manager
      • May 2022 - Present

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • National Sales Manager
      • Nov 2018 - May 2022

    • United States
    • Wellness and Fitness Services
    • 100 - 200 Employee
    • Regional Sales Manager
      • Aug 2016 - 2018

    • Australia
    • Sporting Goods Manufacturing
    • 100 - 200 Employee
    • 2XU
      • Oct 2013 - May 2016

    • Supra/KR3W One Distribution
      • Jun 2013 - Oct 2013

    • United States
    • Retail
    • 700 & Above Employee
    • National Visual Coordinator
      • 2010 - May 2013

      • Design and create monthly floor plans based on lifestyle concepts, trends, stores region and season using InDesign.• Heighten company sales through store merchandise placement, fixture placement and vendor window presentation.• Communicate weekly with apparel, footwear and accessories buyers to ensure merchandise levels are accurate for store shipments.• Communicate with vendors to brainstorm future ideas for window presentation, catalog space and in store POP.• Communicate and follow up with vendors to ensure correct and effective execution of all marketing strategies and merchandising standards.• Plan out the quarter for stores signage and banner production based on the yearly marketing calendar.• Travel to stores across the nation to ensure proper execution of visual standards and manager development.• Communicate and motivate store managers via in-store training and conference calls.

    • United States
    • Retail
    • 700 & Above Employee
    • Store Manager
      • Jan 2004 - Jan 2010

      • Recruit, train, evaluate, identify opportunity, plan, motivate and control costs on a regional level.• Communicate and motivate via in-store training and conference calls.• HR functions of hiring, firing, promoting and training.• Oversee sales results, inventory, and training at Burbank, Topanga, Palmdale and Valencia stores.• Loss prevention awareness and training within the district to meet company standards.• Order product based on consumer needs and inventory in the store.• Merchandise entire store using specific merchandising techniques.• Identify opportunity and problem solve on a multi-store level.• Receive / transfer shipment(s)

Education

  • College of the Canyons
    2004 - 2008

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