Krista Funk Castro
Owner and Founder at PAWparazzi- Claim this Profile
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Bio
Brian Purvis
Krista is a very sharp and dedicated individual with a great business acumen.
Brian Purvis
Krista is a very sharp and dedicated individual with a great business acumen.
Brian Purvis
Krista is a very sharp and dedicated individual with a great business acumen.
Brian Purvis
Krista is a very sharp and dedicated individual with a great business acumen.
Experience
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PAWparazzi
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United Arab Emirates
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Consumer Services
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Owner and Founder
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Apr 2015 - Present
PAWparazzi is a Canine Enrichment Center offering Dog Boarding, Daycare, Training, Enrichment Club Services, and more! Our unique and honest approach to Pet Care provides our Clients with peace-of-mind knowing that their dogs are being cared for by our genuine, loving, and highly trained team. PAWparazzi is a Canine Enrichment Center offering Dog Boarding, Daycare, Training, Enrichment Club Services, and more! Our unique and honest approach to Pet Care provides our Clients with peace-of-mind knowing that their dogs are being cared for by our genuine, loving, and highly trained team.
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KeepCup
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Australia
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Manufacturing
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1 - 100 Employee
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Sales Director- US
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Aug 2013 - Apr 2015
Manage the launch of KeepCup in the North, Central and South American markets through strategically implemented go-to-market strategies across both channel specific and geographical targets. Not only do I act as General Manager (team management, supply chain, P&L management, local marketing initiatives, commercial planning, etc.), but my main focus is to lead our Sales Team to aggressively and passionately introduce KeepCup in this market in order to continue to help decrease the use of disposable coffee cups around the world. Show less
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Nestlé USA
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United States
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Category and Shopper Development Manager - Nesquik, Ovaltine and Nestle Hot Cocoa
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Jan 2013 - Aug 2013
Management of overall US sales targets for Nesquik, Ovaltine and Nestle Hot Cocoa, create trade plan/budget for each brand while managing adjustments throughout the year, activate shopper marketing intitiatives in field, execute brand initiatives through strategic sales tactics in the US market, work closely with Demand Planning, Supply Chain, Finance, Marketing and Field Sales to reach final sales targets.
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Category and Shopper Development Manager - Nescafe Dolce Gusto
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Jan 2011 - Aug 2013
This is simply a change in my title at my current position with Nestle.
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Customer Development Manager for Nescafé Dolce Gusto
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Jan 2011 - Jun 2011
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Category Leadership Manager - Prepared Foods (Target)
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Sep 2008 - Jan 2011
Category management analysis through Nielsen, Spectra, internal POS data, etc. to manage the Single Serve Frozen Meals category for Target (to include assortment planning/management, creation and management of various national and regional plan-o-grams, overall category scorecarding, etc.).
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Education
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Texas State University-San Marcos
BBA, Marketing