Experience

22nd Century Group, Inc.

• United States
• Biotechnology
• 1 - 100 Employee

• Art Director

  • Oct 2022 - Present

  · Carry out the vision of the marketing and sales team with respect to marketing strategies for B2B and B2C in the life science, consumer product, and pharmaceutical industry. · Partner with the Company’s regulatory and legal team to review design visuals and ensure all designs meet the legal requirements and compliance of our trademark registrations. · Conceptualize and create designs/visuals based upon product feedback, as well as the company’s mission and vision, and market strategy. · Continually stay informed of the latest market trends and demands for consumers on both the B2B and B2C realms. · Work in conjunction with the Marketing Team to design weekly CRM email campaigns. · Design creative concepts for the development of new and established private brands' packaging and labeling for assigned brands to ensure and protect brand identities across multi-channel platforms. · Work with Product Development/Pre-Pro team to develop cost efficient packaging and labeling for timely release within Corporate. · Maintain technical expertise in Adobe Creative Cloud Suite to work efficiently. · Expert level in designing graphics for all social media platforms, websites, and print and digital · Review strategy briefs, relevant trends, build understanding and evaluates pre- and post-production samples for quality and execution. · Story board and produce informational branded videos for consumer awareness. · Work collaboratively with outside agencies and take ownership of final approved creatives through production. · Build Brand Guide document that provides guidelines for how logos and other design elements and branding materials should be displayed and utilized. · Assist in making design choices for all content that the company will utilize, and provide further consult as needed to company leadership. · Manage execution, multi-task, and prioritize assigned workload. Show less



Swisher

• United States
• Manufacturing
• 700 & Above Employee

• Senior Art Director

  • Dec 2019 - Oct 2022

  · Collaborate with the Creative Director to ensure cohesive brand voice across all touchpoints of omni-channel campaigns including but not limited to point-of-sale, CPG, in-store events, digital media, email marketing, experiential mobile marketing units, and B2B marketing and event materials.· Support the Creative Packaging Dept. in developing and maintaining branding and photography for all Swisher’s Private Brand packaging · Partner with In-Store Visuals and Marketing teams to ensure brand consistency across all selling channels· Strong narrative and storytelling skills bridging our brand business and creative strategies with a comprehensive consumer-centric design ecosystem· Inspire and manage Art Directors and Designers with the passion to deliver the organizational vision· Art Direct across all channels and categories of creative including digital, photoshoots, video editing, animation, events, experiential, print, editorial, non-traditional, and clothing· Maintain a high level of integrity never compromising the reputation of the brands· Develop and manage outstanding packaging design strategy with joyful out of box experiences (OOBE), supported by graphic execution that bring to life our brand strategy and business objectives, delivering a robust toolbox of solutions for commercial deployment· Spearhead UX/UI design for the Swisher Sweets Loyalty program working cross functionally with digital, brand and IT teams to ensure best in class user experience is achieved while managing external agency to continue to execute on established creative vision · Solid understanding of marketing KPIs and ability to analyze performance to inform future designs.· Strong typography, design systems, & visual storytelling· Executed visual marketing initiatives that range from print media, digital media, social media marketing, packaging, consumer engagement programs and events· Support and maintain the User Interface (UI) Standard Template Show less

• Art Director

  • Feb 2017 - Nov 2019

  · Photoshop retouching focusing on various types of merchandising, lifestyle, advertising, retail displays.· Positioned the company’s brands to create a lifestyle that attracts consumers for increased engagement through omni-channel campaigns.· Design full line of apparel and source vendors for Swisher Sweets merchandise.· Conceptualized and designed interior and exterior experiences of adult consumer focused Mobile Marketing Unit (MMU) and Tradeshow booths: Cannabis, Smokeless, Tobacco, and Nicotine on Demand product lines.· Be the steward of best design and branding practices, and Federal Regulations.· Flexible and ability to pivot to meet business needs.· Research and maintain evolving consumer needs, packaging, digital trends, and impact of POS at retail.· Oversee print vendors, negotiate competitive pricing, and attend press checks for all new product packaging to ensure accuracy. Show less



Avid

• United States
• Software Development
• 700 & Above Employee

• Multimedia Producer / Senior Designer

  • Apr 2012 - Jan 2016

  Lead digital designer for all product consumer facing technology and collaborative marketing advertising. Translating core messaging through design. Collaborate with Sales and Marketing to ensure the brand goals are visually and strategically aligned with the brand’s quarterly objectives. Manage and mentor junior staff to guarantee guidelines, brand voice, and development vision are cohesive across all marketing channels: UI, email, social platforms, print and digital ads, as well as all annual conference educational materials and B2B. • Review creative briefs, schedule kick-off meetings, set up project timelines and review project with team leads. Maintaining project status updates for transparency on work management platform. • Corporate and Industry annual shows; Lead designer on theme designs, social media, signage, e-blasts, pull-up banners, display boards, invites, print assets, and video animations. • Strategic and Tactical Marketing lead designer for all product advertising and promotions • Product support materials: micro-sites, sell sheets, data sheets, and brochures • Create and manage multi-page website redesign from concept to design • Make sure promotional designs and content align with brand guidelines • Work directly with clients under strict deadlines and constrained budgets • Manage designers and freelancers on creative projects • Provide daily updates on project needs, status to senior management • Work with the team to evolve the Avid brand. Lead the visual team to build consistency and openness through creating a framework to work • HTML 5, Flash and After Effect projects. Show less



Image Base

• United States
• Media Production
• 1 - 100 Employee

• Senior Designer

  • Aug 2000 - Mar 2012

  · Review project briefs, create creative timelines, ensure project says on target to meet deliverable date · Lead motion graphic artist · Collaborate with copywriters, producers, and sales teams for delivering clients' need · Design client PowerPoint presentations and style guides · Secure long-term client relationships; PepsiCo o Redesign internal logos for divisions of Tropicana, Gatorade, and Quaker Oats. These logos are now used on headquarter signage, graphic murals, animation teasers, and apparel o Art Director for all conference and event marketing materials o Managed junior designers for all animations, presentations, and print materials to ensure the integrity of brand guidelines we upheld o Designed Gatorade Sports Science Institute website o Creative directed PepsiCo first Annual Sustainability Report. The success of this report resulted in follow-on campaign work. To promote the new LEED certified Sustainability Center PepsiCo built in Chicago’s headquarters. Interior interactive interfaces and kiosks, mural and signage designs highlighting the office sustainability features such as but not limited to; windmills on roof, time sensitive lighting systems, the comprehensive recycling program, and zero net impact on the environment. Nintendo o Creative lead designer and animator for Press and Public Sigraph shows o Cross-channel marketing assets for Wii & Wii Sport premiere product launch o Conference after party theme design, invitations, and signage o Secured business relationship from 2003 to 2012 Kraft · Lead corporate communication PowerPoint specialist · Head animator and designer for internal videos: state of business and acquisitions · Art Director and designer for storyboarding and graphic direction on internal program videos, sale kits, and presentation support. Feeding America · Built PowerPoint templates with style guidelines for presentation external use · Managed and developed all video animations for awards ceremonies for food banks Show less



Sears/Kmart Corporation

• Motion Graphic Manager

  • Oct 1997 - Jul 2000

  Designer and creative for all corporate shows and videos: Managers meeting, shareholder meeting and Public Relations meetings. • Designed, produced and cleaned-up PowerPoint shows/presentations. • Worked closely with the CEO for shareholder meeting preparation and quarterly updates • Managed all the presentation support (PowerPoint design, design and layout of video recording of stockholder briefing) • Lead all online broadcast graphic support • Managed all in-store live show graphic support • Animation development for departmental videos for upcoming product rollouts • Hired and managed freelance graphic support Show less