Associate Director Paid Media - Native/Video/Display

• Jan 2023 - Present

Senior Manager - Media Strategy

• Jul 2022 - Jan 2023

Digital Growth Strategy Manager

• Aug 2020 - Jun 2022

Digital Media Buyer

• Jul 2018 - Aug 2020

Dynamic, performance driven Digital Media Buyer responsible for Display Account Management, Paid Email and Social Media Marketing for the top online people search and background check products. Experience in creating, managing, and optimizing direct response paid media campaigns across multiple digital platforms with large monthly ad budgets. Skilled in identifying, evaluating, and onboarding direct websites and network publishers to buy advertising space on CPA, CPC, and CPM pricing structures, for Native, Display, Direct API Integrations, Sponsored Posts, Newsletters, and other media formats. Strong ability to collaborate with cross-functional teams including BI, Data, Content, Product, and Legal to leverage insights for developing new content articles, split tests, ads, and product expansion. Ingrained in various ad platforms such as Google Display Network, Bing, Pinterest, Facebook, Youtube, Yelp, Taboola, Zemanta and more. Quick learner of multiple business tools such as, Cake, Tableau, Metabase, Lashback, Hotjar, and Sublime for HTML. Show less

Jr. Media Buyer & Account Coordinator

• Mar 2016 - May 2018

I began as a Media Coordinator supporting Buyers, Media Supervisor and the President with various aspects of Media Planning and Buying. I quickly transitioned to Jr. Media Buyer and Account Coordinator where I gained hands-on experience in Digital and Social media campaign strategy, content creation and management of Display, Search, Video and Facebook campaigns. This included monitoring campaign pacing, metrics analysis, bid optimization and presenting recaps on ROI for clients and "next steps" for testing. In addition to the hands-on experience that I’ve gained over the past two years at Pal 8 Media, I recently completed three courses from the Trading Academy on Programmatic Buying. Programmatic Principals, Targeting and Data Management and Strategist. Each has contributed further in my understanding of Programmatic Buying and aided in my ability to speak to the best practices of digital advertising. I look forward to continuing my education of Programmatic Buying with the Trading Academy. Show less

Co-President

• May 2017 - Apr 2018

During my co-presidency of the Santa Barbara Rotaract Club, I was invited to be a guest speaker at the 2017 Rotary International District Conference. In front of over 150+ Rotarians, I presented on Rotaract’s History, the 50th Anniversary and touched on the various projects that our Rotaract clubs are participating in. After the conference, I was also invited to speak on TVSB and to "re-present" the presentation that I gave. Check out the link below and see what Rotaract clubs and Rotary International are all about! Rotaract is a humanitarian organization for young professionals between the ages of 18 and 35. Rotaract Clubs are dedicated to contributing to local and international charity work. Our efforts are not only financial but laborious for the task at hand. We are a true non-profit. Our volunteers donate their time and energy to eliminate any type of overhead, allowing all proceeds to be contributed to the cause. We are here to make a difference! Rotaract clubs are located all around the world. Each club is an independent organization within the Rotary international family. Our ideals, standards and code of ethics are shared, however each club has its own projects and causes. Show less

Lead Server

• Sep 2012 - Feb 2016

As Lead Server, I was responsible for addressing and resolving customer complaints to ensure customer satisfaction. Further, I trained, managed and assisted my co-workers in providing outstanding customer service and ensuring daily restaurant operations ran seamlessly. As Lead Server, I was responsible for addressing and resolving customer complaints to ensure customer satisfaction. Further, I trained, managed and assisted my co-workers in providing outstanding customer service and ensuring daily restaurant operations ran seamlessly.

Retail Sales Associate

• Jun 2015 - Jan 2016

As Sales Associate, I've taken initiative to reorganize the stock room and track inventory, develop excellent product knowledge to provide great customer service, exceed monthly sales goals and assist in merchandizing the store. As Sales Associate, I've taken initiative to reorganize the stock room and track inventory, develop excellent product knowledge to provide great customer service, exceed monthly sales goals and assist in merchandizing the store.

Lead Volunteer Coordinator/ Data Entry Assistant

• 2014 - 2014

Responsible for integrating and managing online calendars and schedules for the various programs and activities offered by the Foodbank. Conducted online training for new data entry volunteers via webinars and contacted bilingual volunteers and Foodbank recipients about events and services. Responsible for integrating and managing online calendars and schedules for the various programs and activities offered by the Foodbank. Conducted online training for new data entry volunteers via webinars and contacted bilingual volunteers and Foodbank recipients about events and services.