Experience

Smoker Craft, Inc

• United States
• Maritime Transportation
• 1 - 100 Employee

• Sales Management

  • Dec 2020 - Present

  New Paris, Indiana, United States • Oversight, revenue generation & management of sales and network operations • Provide strategic and operational direction to sales team members • Drive network optimization strategy, including dealer prospecting, share of wallet growth, category/segment expansion, brand placement/representation, and dealer development • Contribute to corporate sales strategy by identifying opportunities related to product, pricing, programs, profitability & incentives, dealer/consumer experience, and… Show more • Oversight, revenue generation & management of sales and network operations • Provide strategic and operational direction to sales team members • Drive network optimization strategy, including dealer prospecting, share of wallet growth, category/segment expansion, brand placement/representation, and dealer development • Contribute to corporate sales strategy by identifying opportunities related to product, pricing, programs, profitability & incentives, dealer/consumer experience, and supporting operational framework • Establish annual/quarterly/monthly performance objectives, then ensure sales organization members' accountability towards targets, framed in performance management system • Coach/develop team members to reach optimal performance levels, supported by individual personal development plans • Brands: StarCraft, Sylvan, Sunchaser, Smokercraft, Starweld

• Business Development & Management Consultation

  • Dec 2018 - Dec 2020

  New Paris, Indiana, United States • Leveraging sales management and corporate background, provide consultation to Executive team and Ownership group at Smoker Craft, Inc. • Provide consultation on dealer distribution footprint, channel expansion/optimization by segment/brand to maximize marketshare • Recommend retail-facing product, pricing and program strategies to ensure competitiveness of brand portfolio within industry • Offer advice & counsel to executive team re: strategic organizational subjects, operational… Show more • Leveraging sales management and corporate background, provide consultation to Executive team and Ownership group at Smoker Craft, Inc. • Provide consultation on dealer distribution footprint, channel expansion/optimization by segment/brand to maximize marketshare • Recommend retail-facing product, pricing and program strategies to ensure competitiveness of brand portfolio within industry • Offer advice & counsel to executive team re: strategic organizational subjects, operational matters and go-to-market initiatives, all aimed at improving financial results • Structure and organize sales-facing priorities, including definition of objectives and performance tracking mechanisms • Define and host sales meetings and/or training seminars • Represent Smoker Craft, Inc. within lender/partner/supplier circles, in both marine and adjacent industries



BRP

• Canada
• Manufacturing
• 700 & Above Employee

• Vice President, Sales North America - Marine Division

  • Jan 2016 - Dec 2018

  Greater Chicago & Montreal Canada Area • Oversight, direction, revenue generation & management of $350M+ sales operations in North America • Led Evinrude business to highest positive topline sales growth in 5 years and highest wholesale volume in 10 years during first full year in VP role • Partnered on the acquisition of Alumacraft Boats and Triton Industries (Manitou pontoons) by BRP • Strategic and operational responsibilities while reorganizing, then overseeing team of 70+ people across multiple sales disciplines… Show more • Oversight, direction, revenue generation & management of $350M+ sales operations in North America • Led Evinrude business to highest positive topline sales growth in 5 years and highest wholesale volume in 10 years during first full year in VP role • Partnered on the acquisition of Alumacraft Boats and Triton Industries (Manitou pontoons) by BRP • Strategic and operational responsibilities while reorganizing, then overseeing team of 70+ people across multiple sales disciplines including field Dealer sales, OEM sales, Sales Administration, Inside Sales, Parts & Accessories, Sales Operations & Inventory Planning, and Dealer Network Development • Drive dealer and boat builder network strategy, including development of platform for dealer engagement to enhance overall network • Responsible for division’s overall sales strategy by identifying opportunities related to pricing, incentives, and consumer experience • Management of multi-million dollar budgets • Cross-functional collaboration in highly matrixed, global organization • Report to President, BRP Marine Group

• Sales Director, Central & Western North America

  • Jun 2013 - Jan 2016

  Greater Chicago & Montreal Canada Area • Charged with the direction, management and achievement of the Central/Western North American field & inside sales teams in ways that achieve wholesale, retail, marketshare, Parts & Accessories, network optimization, revenue and margin objectives for the region • Generated upwards of $90M and $30M in annual outboard propulsion and parts, accessories & clothing, respectively, through ongoing sales strategies and territory management • Collaborated with cross-functional departments to… Show more • Charged with the direction, management and achievement of the Central/Western North American field & inside sales teams in ways that achieve wholesale, retail, marketshare, Parts & Accessories, network optimization, revenue and margin objectives for the region • Generated upwards of $90M and $30M in annual outboard propulsion and parts, accessories & clothing, respectively, through ongoing sales strategies and territory management • Collaborated with cross-functional departments to launch revolutionary Evinrude E-TEC G2 product • Managed budgets in excess of $30M including wholesale programs and market development • Provided strategic and tactical work direction to regional sales team and report on region's progress through consistent use of Regional Action Plan • Contributed to regional Go-To-Market strategies, translating business strategies into operational tactics to deliver on business objectives and annual sales plan • Strategically expanded and optimized dealer network in absolute points of sale and in share of wallet with strong focus on accelerated sales growth • Reported to Vice President & General Manager, Marine Propulsion Systems Division

• Go-To-Market & Business Integration Manager, North America

  • Sep 2011 - Jun 2013

  Montreal, Canada Area • Managed North American wholesale budget for BRP powersports product lines, including but not limited to wholesale and retail spend • Influenced Go-To-Market strategies in collaboration with VP Sales & Marketing and Marketing Directors in ways that maximized retail performance & market share growth in categories across North America • Oversaw the flawless launch of Can-Am side by side & Spyder products • Defined, implemented and obtained company-wide buy-in of a network… Show more • Managed North American wholesale budget for BRP powersports product lines, including but not limited to wholesale and retail spend • Influenced Go-To-Market strategies in collaboration with VP Sales & Marketing and Marketing Directors in ways that maximized retail performance & market share growth in categories across North America • Oversaw the flawless launch of Can-Am side by side & Spyder products • Defined, implemented and obtained company-wide buy-in of a network communications strategy improving B2B communications

• Manager Sales Operations & Inside Sales

  • Feb 2002 - Sep 2011

  Montreal, Canada Area • Steered the Sales Operations & Inside Sales team through three company-wide re-organizations in 18 months and managed to improve our Dealer Satisfaction score despite the turbulence • Managed North American sales support team for Ski-Doo, Sea-Doo, Can-Am and Evinrude Divisions • Led the North American inside sales team while growing wholesale, retail and marketshare results for 500+ dealers throughout North America and across BRP’s powersports & marine divisions • Successfully… Show more • Steered the Sales Operations & Inside Sales team through three company-wide re-organizations in 18 months and managed to improve our Dealer Satisfaction score despite the turbulence • Managed North American sales support team for Ski-Doo, Sea-Doo, Can-Am and Evinrude Divisions • Led the North American inside sales team while growing wholesale, retail and marketshare results for 500+ dealers throughout North America and across BRP’s powersports & marine divisions • Successfully merged the Parts and Accessory and Unit business portfolios & teams at Evinrude, providing the networks with optimized sales & support services • Managed government/fleet sales for all products within North America, cultivating relationships and maximizing opportunities with the alternate government channel • Administered strategic network development moves including consolidations and exit strategies for low-performing dealers, all while growing marketshare • Provided world-class support and coaching to North American dealer network field sales team in ways that maximized effectiveness and operational excellence • Significantly improved network and sales-facing operating systems including OEM website revamp, creation of online ordering system and deployment of impactful sales force tools