Krista Orsack
Director of Marketing at Experience Sioux Falls- Claim this Profile
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Topline Score
Bio
Credentials
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Certified Meeting Professional (CMP)
Events Industry CouncilJan, 2009- Nov, 2024
Experience
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Experience Sioux Falls
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United States
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Hospitality
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1 - 100 Employee
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Director of Marketing
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Apr 2011 - Present
Director of Marketing (July 2013 - current): Promoted to Director of Marketing by expanding sales and marketing efforts of the Sioux Falls CVB. Responsible for developing annual business, marketing plan and budget. Oversee all aspects of marketing and communications that guide the sales and marketing efforts of the Sioux Falls CVB. Director of Sales & Marketing (April 2011 - July 2013): Successfully launched a number of sales and marketing initiatives for the CVB. A few highlights include: a completely new website, new mobile site, new meeting and event app, new SD Tourism Cooperative Marketing Campaign, an all new direct email marketing plan, new digital advertising strategy and helped grow the lead database exponentially. Show less
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Spectra
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United States
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Hospitality
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400 - 500 Employee
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Director of Sales and Marketing
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2009 - Apr 2011
Responsible for the management, supervision and coordination for the activities and operations of the Sales and Marketing Division; to schedule and book facility events; and to provide highly responsible staff assistance to higher-level management staff. Manage and participate in the development and implementation of goals, objectives, policies, and priorities of all Sales and Marketing programs and activities. Responsible for the management, supervision and coordination for the activities and operations of the Sales and Marketing Division; to schedule and book facility events; and to provide highly responsible staff assistance to higher-level management staff. Manage and participate in the development and implementation of goals, objectives, policies, and priorities of all Sales and Marketing programs and activities.
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Education
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University of Sioux Falls
Bachelor of Business Administration (B.B.A.), Business, Management, Marketing, and Related Support Services