Krista Kulbach

Account Manager - Events at Playbook Co.
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Location
CA
Languages
  • English -

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Dave Filchak

Krista is extremely detail oriented and very professional. Her presentation skills and designs are very good. She would make a valuable assets to your company or an excellent person to help you realize your vision for your event. I recommend her without reservation.

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Credentials

  • Level 1 General Insurance
    Insurance Council of British Columbia
    Jan, 2023
    - Sep, 2024
  • Fine Vintage - Level 2 in Wines
    Fine Vintage Ltd.
    Feb, 2020
    - Sep, 2024
  • Defibrillator Certified
    Canadian Red Cross
  • Fall Arrest Certified
    IATSE Local One
  • Prud’homme - Level 1 Beer Certification
    Thirst for knowledge
  • Smart Serve
    Smart Serve Ontario
  • Standard First Aid & C.P.R
    Canadian Red Cross
  • Worker Health & Safety Awareness
    OHSA Health and Safety Consultant

Experience

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Account Manager - Events
      • Feb 2023 - Present
    • Canada
    • Food and Beverage Services
    • 100 - 200 Employee
    • Territory Manager
      • Aug 2021 - Nov 2022

      Built and cultivated relationships at both retail and licensee outlets including The Beer Store, LCBO, Grocery, Agency Outlets and On Premise accounts Gained & maintained new listings of a portfolio of 15+ products including core and partner brands Developed business by utilizing volume reports and year to year data insights to present strategic sales plans and product recommendations Drove B2B and B2C sales by creating value for both staff to champion Moosehead products and customers incentivized to purchase Utilized Moosehead specific sales techniques for ideal product placement and incremental growth Utilized best practices when recording all meetings, calls, emails and leads on company CRM program Managed account planning in a time efficient manner while following a route planner that sets account frequency based on volume and sales Managed annual budget and have a keen awareness of core jurisdictional margin target Utilized and distributed POS items provided for marketing support Created and implemented on premise programs to promote products and drive volume Sold in promotional displays and value add items to drive sales and promote products Managed sample distribution and educate store staff through product tastings Pickup and delivered last minute orders or OOS inventory to ensure availability for customers Identified business opportunities in seasonal areas by connecting with decision makers ahead of time and presented revenue projections based on surrounding sales and community interest

    • Canada
    • Food and Beverage Services
    • 1 - 100 Employee
    • Territory Manager - Central & Northern Ontario
      • Jul 2020 - Jul 2021

      Continued to build and nurture strong relationships at LCBO, Grocery and Licensee accounts Gained & maintained new listings at 400+ account locations Monitored OOS reports and took action with calls, visits and following up Presold new innovation products prior to their distribution to ensure targets and stretch goals were achieved Mined for new business at Licensee, Grocery or LCBO agency stores Met weekly, monthly and yearly targets Utilized DAP3 sales strategy to monitor in-store availability, placement, pricing and promotions Visited stores in person whenever possible and call to stay in touch with Northern Ontario locations Was promoted as a Super User of CRM system and recorded all meetings, calls and emails daily Completed weekly, monthly and yearly sales and distribution reports Managed sample distribution Pickup and delivered last minute orders or OOS inventory to ensure availability for customers

    • Canada
    • Beverage Manufacturing
    • 1 - 100 Employee
    • Territory Manager - Central & Northern Ontario
      • Feb 2020 - Jul 2020

      Cultivated LCBO staff relationships within assigned Territory Stayed up-to-date about new products, upcoming promotions, in-store inventory Hosted staff tastings to promote products and staff picks Completed monthly reports Cultivated LCBO staff relationships within assigned Territory Stayed up-to-date about new products, upcoming promotions, in-store inventory Hosted staff tastings to promote products and staff picks Completed monthly reports

    • Canada
    • Executive Offices
    • Owner & Virtual Assistant
      • Nov 2019 - Jul 2020

      Executive Administration Marketing & Social Media Design Event Management Concierge Resume Design Executive Administration Marketing & Social Media Design Event Management Concierge Resume Design

    • Canada
    • Events Services
    • 1 - 100 Employee
    • Sales Executive
      • Nov 2017 - Jan 2020

      Designed and budget events based on client needs Elevated client requests with knowledge of cutting edge trends Completed weekly sales reports to track revenue Communicated with vendors and venues for event logistics Cultivated new relationships/business at networking events Managed social media posts Instagram: @decorandmore.inc Designed and budget events based on client needs Elevated client requests with knowledge of cutting edge trends Completed weekly sales reports to track revenue Communicated with vendors and venues for event logistics Cultivated new relationships/business at networking events Managed social media posts Instagram: @decorandmore.inc

    • Canada
    • Entertainment Providers
    • 1 - 100 Employee
    • Marketing Coordinator & General Manager
      • Jun 2017 - Nov 2017

      Built the new "Mr.GoodTime" brand through marketing campaigns, social media & trade shows Balanced brand awareness for both the bar concept and the house band within the venue Hired, trained and managed all staff within the venue Scheduled staff for both Adelaide Hall concerts & Mr.GoodTime bar nights Reported to both the corporate office and the hospitality team regarding growth, revenue and new initiatives Worked with promo staff to implement street promotions Took initiative to design new marketing strategies including unique promo videos, guerrilla marketing around the venue, themed parties and influencer packages

    • Canada
    • Entertainment Providers
    • 1 - 100 Employee
    • Sales & Event Coordinator
      • Oct 2016 - Feb 2017

      Attended tradeshows to market venue services Client liaison between venue departments Sold venue & catering options Managed budgets for both client and venue Developed contracts & BEO’s Managed event set up & onsite teams Attended tradeshows to market venue services Client liaison between venue departments Sold venue & catering options Managed budgets for both client and venue Developed contracts & BEO’s Managed event set up & onsite teams

    • Corporate Event Coordinator
      • Sep 2015 - Oct 2016

      Actualize and source quoted/designed event plans Create detailed event packages for all onsite staff Outsource rental items and manage deliveries Create detailed scheduled for load in & out Be point of contact for venue manager Make any requested changes and get sign off from sales person Oversee all onsite production staff Participate in setting up events with the crew Manage away shows and multi-day event installs for large conferences Actualize and source quoted/designed event plans Create detailed event packages for all onsite staff Outsource rental items and manage deliveries Create detailed scheduled for load in & out Be point of contact for venue manager Make any requested changes and get sign off from sales person Oversee all onsite production staff Participate in setting up events with the crew Manage away shows and multi-day event installs for large conferences

    • Canada
    • Medical Practices
    • 1 - 100 Employee
    • Customer Service Representative
      • Nov 2012 - Sep 2015

      King Street Clinic - Front Desk Office Administrator Managed billing, invoices & claims Managed practitioner’s schedules & patient bookings Liaised between insurance company's and patients Provided a welcoming atmosphere for all patients Corporate Head Office - Administrator & Customer Service Representative - Corresponded between new MVA patients & clinics AR reporting Canada wide - Completed Request for Proposal formatting & editing - Managed bulk payment disbursement to Canadian Clinics Assist with front desk switchboard - Reported quarterly data reconciliation of nation wide clinics

    • Canada
    • Non-profit Organizations
    • 1 - 100 Employee
    • Event Manager - Student Programming
      • Sep 2014 - Apr 2015

      Reinvented annual events in a unique way Sourced and purchased decor within dedicated quarterly budget Completed event charters & post memorandums Supervised installation and strike of events Managed event flow and volunteers Produced copy and designed program marketing material Reinvented annual events in a unique way Sourced and purchased decor within dedicated quarterly budget Completed event charters & post memorandums Supervised installation and strike of events Managed event flow and volunteers Produced copy and designed program marketing material

    • Clinic Coordinator & Assistant Office Manager
      • Jun 2010 - Aug 2012

      Managed clinic’s administrative tasks & patient schedules Responsible for management of client payments and collections Administered metabolic testing to patients & present results Promoted and sold the metabolic conditioning program Managed clinic’s administrative tasks & patient schedules Responsible for management of client payments and collections Administered metabolic testing to patients & present results Promoted and sold the metabolic conditioning program

Education

  • Wilfrid Laurier University
    Bachelor's Degree, Communication and Media Studies
    2006 - 2009
  • Seneca College of Applied Arts and Technology
    Graduate Certificate, Event Management & Design
    2014 - 2015
  • Canadian School of Natural Nutrition
    Foods, Nutrition, and Wellness Studies, General
    2012 - 2013
  • Huron Heights Secondary School

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