Experience

evo

• United States
• Retail
• 200 - 300 Employee

• Retail Design and Visual Merchandising Manager - North America

  • Aug 2019 - Present

  • oversee company visual program, retail division• Identify and execute the strategic visual direction and merchandising strategies for the evo retail channel• develop product placement and display strategies, lead design of custom store fixtures• execute seasonal fixture layouts comprising wall elevations, inventory maps and floor keys to include the alignment and synchronization of product, marketing strategies and brand stories• partner with evo’s buying, planning and store teams to direct timing of seasonal product, shipment prioritization, corresponding store transfers and year-round fulfillment• key partner n New Store Development team - design and planning• conceptualize and execute all new location interior design and retail experience initiatives• drive planning of product assortments for all new retail locations Show less

• Head Visual Merchant - US Retail

  • Sep 2016 - Aug 2019

  • Led the Visual Merchandising direction for all US retail locations• Developed set guidelines for Visual Merchandising in all evo stores - designed a "playbook" + oversaw implementation of and adherence to the guidelines post-launch• Recognized the opportunity for a more efficient cross-functioning merchandising strategy, and designed a digital communication tool for use between the VM, Buying, and Planning teams; leading to more efficient levels of product on hand, better curated assortment plans, and reduced cost associated with seasonal inventory reduction• Created a program for more streamlined seasonal floorsets, including: designing seasonal layouts maps for store teams to implement, pre-season assortment feedback to buyers on projected performance per location, and a system to report fixture counts to planners based on product changes and current arrangement• Coached and trained Visual Merchandisers in all locations through critical analyzation of business performance, consistent weekly directives, and development of innovative store display concepts Show less

• Retail Visual Merchandiser - Pacific Northwest

  • Oct 2014 - Sep 2016

  • Oversaw evo's two flagship locations in Portland and Seattle (+ Denver mid-2016)• Spearheaded this position for evo, and travelled to all stores monthly to maintain visual merchandising in each location• Re-defined the typical allocation needs per store to make plan, with higher sell through of more product and less overall inventory, by improving fixture flow and use, setting standards for organization, and overall improving the customer shopping experience• Created receiving and placement process for all incoming shipments, company-wide• Led store design for the new Denver flagship location in 2016, including: making recommendations for the remodel of the existing 10K sq ft building based on ideal customer flow, cash desk/fitting room placement, entries and back-of-house. Determining department layout and square footage based on historical performance data from the existing stores. Purchasing all fixtures and interior design elements, and managing the installation. Creating a by-class allocation plan and unit count target per department for the buying team based on the combined opening year performance plan and fixture layout. Overseeing the new store opening. Show less



Urban Outfitters

• United States
• Apparel & Fashion
• 700 & Above Employee

• Visual Merchandise Manager

  • Oct 2006 - Apr 2011

  • Managed Merchandising & Display in several high-volume stores in the Pacific Northwest region• Awarded "Top 3 stores in the US" for Visual Merchandising and Display for 5 seasons• Through innovative visual techniques, successfully brought up stores overall volume by 12.5% YOY• Identified and coached multiple store team members to higher level promotions• Assisted in prototyping seasonal floor sets alongside corporate directors• Collaborated in planning numerous store openings; nationally and internationally Show less

• Display Artist

  • Dec 2005 - Oct 2006

  • Collaborated with Store Merchandiser in conceptualizing in-store product display• Designed, built, and installed in-store and window displays• Consistently completed projects on time and under budget