Experience

University of Illinois College of Law

• United States
• Higher Education
• 1 - 100 Employee

• Director of Communications

  • Mar 2014 - Present

  * Plans and executes a strategic communications plan for the College. * Manages media relations and public outreach. * Coordinates the production of digital and printed communications materials. * Develops and implements innovative methods of engaging with prospective students and alumni, including through print publications and digital media. * Plans and executes a strategic communications plan for the College. * Manages media relations and public outreach. * Coordinates the production of digital and printed communications materials. * Develops and implements innovative methods of engaging with prospective students and alumni, including through print publications and digital media.



Human Kinetics

• United States
• Book and Periodical Publishing
• 100 - 200 Employee

• Marketing Manager

  • Jul 2012 - Mar 2014

  * Developed marketing strategy and executed plans for fourteen subject areas within the Kinesiology and Sports Medicine disciplines, including direct mail, e-mail, print pieces, online advertising and social media campaigns. * Managed all aspects of individual marketing projects, from copy development to layout design to determination of promotions or special offers. * Created and managed website content, within my subject areas of expertise. * Oversaw publicity for books in my subject… Show more * Developed marketing strategy and executed plans for fourteen subject areas within the Kinesiology and Sports Medicine disciplines, including direct mail, e-mail, print pieces, online advertising and social media campaigns. * Managed all aspects of individual marketing projects, from copy development to layout design to determination of promotions or special offers. * Created and managed website content, within my subject areas of expertise. * Oversaw publicity for books in my subject areas, sharing plans with authors, writing press releases, and securing reviews from relevant sources. * As a charter member of the Website Strategy Team, led search engine optimization and website analytics efforts, including ongoing analysis of a customer survey that I developed and launched. * Crafted and delivered continuing education sessions for the company on digital marketing and topics related to the website. * Developed annual trade show strategic plan for my subject areas, and represented Human Kinetics by working in the booth at select trade shows. Show less * Developed marketing strategy and executed plans for fourteen subject areas within the Kinesiology and Sports Medicine disciplines, including direct mail, e-mail, print pieces, online advertising and social media campaigns. * Managed all aspects of individual marketing projects, from copy development to layout design to determination of promotions or special offers. * Created and managed website content, within my subject areas of expertise. * Oversaw publicity for books in my subject… Show more * Developed marketing strategy and executed plans for fourteen subject areas within the Kinesiology and Sports Medicine disciplines, including direct mail, e-mail, print pieces, online advertising and social media campaigns. * Managed all aspects of individual marketing projects, from copy development to layout design to determination of promotions or special offers. * Created and managed website content, within my subject areas of expertise. * Oversaw publicity for books in my subject areas, sharing plans with authors, writing press releases, and securing reviews from relevant sources. * As a charter member of the Website Strategy Team, led search engine optimization and website analytics efforts, including ongoing analysis of a customer survey that I developed and launched. * Crafted and delivered continuing education sessions for the company on digital marketing and topics related to the website. * Developed annual trade show strategic plan for my subject areas, and represented Human Kinetics by working in the booth at select trade shows. Show less



SapientRazorfish

• United States
• Business Consulting and Services
• 500 - 600 Employee

• Associate Search Director

  • Apr 2011 - Aug 2011

  * Governed all paid search (PPC) client relationships, and advised the PPC team’s large strategy projects and client recommendations. * Led the development and organization of a robust set of processes and best practices for my team. * Coordinated collaboration efforts with partner agencies on behalf of clients. * Led all PPC business development opportunities. * Compiled and delivered performance reviews and actively managed career paths of all twelve PPC team members.

• Senior Search Manager

  • Feb 2009 - Mar 2011

  * Led the strategy behind PPC campaigns for a range of clients in the Health & CPG space, crafting customized recommendations based on knowledge of the category, budget requirements, and competitive sets. * Continued to develop, manage and optimize PPC campaigns, including regular performance reporting and test recommendations (as indicated in Search Manager experience). * Provided continuing education around search engine marketing by crafting point-of-view documents, articles, and… Show more * Led the strategy behind PPC campaigns for a range of clients in the Health & CPG space, crafting customized recommendations based on knowledge of the category, budget requirements, and competitive sets. * Continued to develop, manage and optimize PPC campaigns, including regular performance reporting and test recommendations (as indicated in Search Manager experience). * Provided continuing education around search engine marketing by crafting point-of-view documents, articles, and presentations on industry topics. * Contributed to the development and organization of processes and best practices. * Managed the workload and career path of a group of eight Search Managers and Coordinators.

• Search Manager

  • Oct 2006 - Jan 2009

  * Developed, managed and optimized PPC campaigns, including keyword/ad copy builds, landing page recommendations, campaign structure creation, and establishment of performance goals/metrics. * Collaborated with clients, team members and agency partners to craft synergistic plans and reports, and discussed ongoing campaign performance and opportunities for growth. * Proactively brought testing opportunities and optimization ideas to clients, including A/B copy testing, search-specific… Show more * Developed, managed and optimized PPC campaigns, including keyword/ad copy builds, landing page recommendations, campaign structure creation, and establishment of performance goals/metrics. * Collaborated with clients, team members and agency partners to craft synergistic plans and reports, and discussed ongoing campaign performance and opportunities for growth. * Proactively brought testing opportunities and optimization ideas to clients, including A/B copy testing, search-specific landing pages, match type testing, etc. * Managed the workload and career path of an assistant.

• Media Planner

  • Sep 2005 - Oct 2006

  * Led the strategy behind online media campaigns and worked with team members to establish client-specific goals and objectives. * Conducted negotiations of media placements and customized programs on behalf of clients, often securing over 20% discounts on standard rates. * Developed tailored media recommendations for clients, resulting in such successes as a cross-brand multicultural initiative that received recognition from senior level clients. * Managed the workload and career… Show more * Led the strategy behind online media campaigns and worked with team members to establish client-specific goals and objectives. * Conducted negotiations of media placements and customized programs on behalf of clients, often securing over 20% discounts on standard rates. * Developed tailored media recommendations for clients, resulting in such successes as a cross-brand multicultural initiative that received recognition from senior level clients. * Managed the workload and career path of an assistant, resulting in her promotion after 1.5 years under my supervision.

• Assistant Media Planner

  • Apr 2004 - Sep 2005

  * Assisted several Media Planners with online media strategy, negotiations, and optimizations to ensure success against goals. * Maintained a working knowledge of current trends and innovations in the online media space via trade pubs, newsletters, and crafting of POV documents. * Developed and managed an efficient media billing process.