Krista F.
Media and Marketing at HHM Health- Claim this Profile
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English Native or bilingual proficiency
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French Elementary proficiency
Topline Score
Bio
Credentials
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Adobe InDesign CC
UdemyDec, 2022- Sep, 2024 -
Fundamentals of Media Relations
Muck RackJul, 2022- Sep, 2024 -
Fundamentals of Social Media
Muck RackJul, 2022- Sep, 2024 -
Nonprofit Marketing
CNMDec, 2021- Sep, 2024 -
Email and Newsletter Marketing Foundations
LinkedInDec, 2020- Sep, 2024 -
Google Analytics Essential Training
LinkedInDec, 2020- Sep, 2024 -
Social Media Marketing: Strategy and Optimization
LinkedInDec, 2020- Sep, 2024 -
Using Content for Lead Gen
LinkedInDec, 2020- Sep, 2024 -
SEO for Social Media
LinkedInNov, 2020- Sep, 2024 -
Social Media Marketing: ROI
LinkedInNov, 2020- Sep, 2024 -
WordPress 5 Essential Training
LinkedInNov, 2020- Sep, 2024 -
Writing a Press Release
LinkedInNov, 2020- Sep, 2024 -
Content Marketing
HubSpotJul, 2022- Sep, 2024 -
SEO
HubSpotJul, 2022- Sep, 2024
Experience
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HHM Health
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Media and Marketing
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Oct 2021 - Present
Media relations (50+ media hits since my start date), giving the company free publicity worth more than $1.2M, Design, create, and grow social media which resulted in +462% increase of reach on social media platforms, design & create website content on Wordpress, monthly e-newsletters via email marketing, donor relations & cultivation, design & update Impact Report, create and tell stories from HHM Health patient experiences, promote HHM to the greater Dallas area Media relations (50+ media hits since my start date), giving the company free publicity worth more than $1.2M, Design, create, and grow social media which resulted in +462% increase of reach on social media platforms, design & create website content on Wordpress, monthly e-newsletters via email marketing, donor relations & cultivation, design & update Impact Report, create and tell stories from HHM Health patient experiences, promote HHM to the greater Dallas area
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NBCUniversal Media, LLC
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Media Production
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Segment Producer
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Mar 2020 - Oct 2021
Conceptualize and communicate your vision Book relevant and vetted guests daily Research guests and segments Write segments and pkg's Organize booking calendar See product from start to finish, the overall production. Knowledgeable of daily news and current events and awareness of what is news Must ensure accuracy, integrity, ethical values and balance of content Incorporate strategies for growth on broadcast and digital platforms Work closely with fellow producers, executive producers, editors and directors. Work directly with talent to ensure accurate and engaging content Contribute story ideas; participate in daily coverage decisions and editorial meetings Fill-in line produce when needed
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Nexstar Media Group, Inc.
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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News Producer
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Jun 2018 - Mar 2020
• Produces daily newscasts on ENPS • Stack and write scripts • Create graphics that adds to the newscasts • Book guests that are engaging to the audience • Pick out SOT/VO’s that adds to the stories • Write news stories for the website and social media • Produces daily newscasts on ENPS • Stack and write scripts • Create graphics that adds to the newscasts • Book guests that are engaging to the audience • Pick out SOT/VO’s that adds to the stories • Write news stories for the website and social media
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Sinclair Broadcast Group
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Production Assistant
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Aug 2017 - Jun 2018
Floor Direct anchors during live news broadcasts Create, update and maintain graphics Run prompter Assist with producers Floor Direct anchors during live news broadcasts Create, update and maintain graphics Run prompter Assist with producers
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Verizon Digital Media Services
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United Kingdom
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Telecommunications
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1 - 100 Employee
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ESPN Digital Media Support | Live Event Operator
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Jul 2017 - Sep 2017
Review event scheduling application and report event activities through standard office software Launch and operate a customized Event Management application Begin, End and Insert commercial breaks into live programming Clearly communicate all activities with the source venue control room Document any incidents, outages, or process gaps according to procedures Review event scheduling application and report event activities through standard office software Launch and operate a customized Event Management application Begin, End and Insert commercial breaks into live programming Clearly communicate all activities with the source venue control room Document any incidents, outages, or process gaps according to procedures
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iHeartMedia
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Promotions Assistant
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Oct 2015 - Jul 2017
Responsible for promoting HOT 99.5, 98.7 WMZQ, and 97.1 WASH at various events and concerts, operate VIP artists in-studio performances, managed meet and greets and tours at iHeart Radio’s Jingle Ball and other various jobs at the event, calling clients, client tours and maintain client VIP tents/rooms, responsible for prize giveaways and database prizewinners, uploading station event pictures on web site and Instagram, organizing prize sheets, uploading various forms to corporate website, handling phone calls.
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Mason Cable Network
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Broadcast Director
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Feb 2017 - May 2017
Oversee that all equipment is set up and ready to go, direct camera and technical director during live broadcast for the A-10 Network, gomason.com and the local cable network, solving practical problems, make sure the graphics are accurate, queue up commercials for media time outs, be ready to fix any problems that may occur during the broadcast in a professional and calm manner, attain the fast pace of live broadcast, monitor multiple items at once.
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Technical Director
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2013 - May 2017
Directing live broadcasts, switching from one camera angle to the next for gomason.com and the cable network, ensure the broadcast went smoothly, attained the fast pace of live broadcast and accomplished monitoring multiple items at once.
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Live! with Kelly and Michael
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Media Production
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1 - 100 Employee
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Intern
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May 2016 - Aug 2016
Prepare the dressing rooms and green rooms for guests arrivals first thing in the morning, greet guests in the loading doc and bring them to their dressing rooms, assist producers in the collection of morning news stories for Host Chat, as well as assist with the development of guest segments and whatever else the producers may need, Aid the production team in the studio with a variety of tasks whenever necessary during the live show, such as audience coordination and guest services, manage contest entries, handling phone calls, sort mail and other office duties.
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Allied Integrated Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Promotions Assistant
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Feb 2016 - May 2016
Responsible for promoting for a company to whom hired us, Engage with people and encourage them to go to the event I am promoting, take pictures of people at the event Responsible for promoting for a company to whom hired us, Engage with people and encourage them to go to the event I am promoting, take pictures of people at the event
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WGMU Radio
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Radio DJ
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Aug 2014 - Dec 2015
DJ two hours a week, board operations, voice over promotion work, using Ostav Audio and Audio Audition, running Facebook and Twitter acct., maintained promotional Facebook page, taking requests from request line. DJ two hours a week, board operations, voice over promotion work, using Ostav Audio and Audio Audition, running Facebook and Twitter acct., maintained promotional Facebook page, taking requests from request line.
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Just In Time Medical Services (JIT Med/JIT Medical)
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United States
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Medical Equipment Manufacturing
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1 - 100 Employee
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Producer
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Oct 2014 - Oct 2014
Developed local commercial to air on Comcast, created script, engineered filming, edited footage, organized voice over and jingle, executed submitting to Comcast at a timely manner. Developed local commercial to air on Comcast, created script, engineered filming, edited footage, organized voice over and jingle, executed submitting to Comcast at a timely manner.
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Carlyn Davis Casting
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United States
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Entertainment Providers
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1 - 100 Employee
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Intern
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Jun 2013 - Aug 2013
Consulted with clients, administrated auditions, organized audition time slots, handled checks, screened talent, camera operator, uploaded audition tapes in a timely manner, organized and filed paperwork Consulted with clients, administrated auditions, organized audition time slots, handled checks, screened talent, camera operator, uploaded audition tapes in a timely manner, organized and filed paperwork
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Monroe Tech
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Computer and Network Security
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1 - 100 Employee
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Student
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2012 - 2013
Producing shows, directing video shoots, writing scripts, editing in Final Cut Pro, secured lighting and sound set up, casting. Producing shows, directing video shoots, writing scripts, editing in Final Cut Pro, secured lighting and sound set up, casting.
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Education
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2013 - 2017
George Mason University
Bachelor of Arts (B.A.), Communication and Media Studies -
2012 - 2013
Monroe Technology Center
TV Production, A+
Community
