Experience

Serco Leisure

• United Kingdom
• Wellness and Fitness Services
• 100 - 200 Employee

• Digital Marketing Executive

  • Feb 2021 - Present

• Web & Social Media Co-Ordinator

  • Jun 2016 - Present

  Serco Leisure – Web and Social Media Editor (June 2016 – Present)What I’ve done and what I do:• Maintain 56 websites, inputting all major changes, project managing campaigns and ensuring our sites are as up to date and accurate as possible. I am Serco Leisure’s only Web and Social Media Editor, which means I am in charge of the company’s online presence with all the responsibility that involves.• Film and edit videos to be used in various company promotions online and via email.• Project managed and implemented the Black Friday social media campaign: Serco Leisure’s most successful ever customer acquisition campaign.• Train Serco Leisure’s Social Media Champions in best practice, and in the use of social media management tool: Crowd Control HQ.• Analyse and report on social media statistics for the whole company.• Led the team which introduced new, interactive swimming pool timetables to all Serco Leisure aquatics’ websites - 35+.



Boots UK

• United Kingdom
• Retail
• 700 & Above Employee

• Customer Assistant

  • 2008 - Feb 2021

  I have been working at Boots for nearly six years and I have learned and developed many skills, such as reliable customer care, good communication skills and listening and fulfilling customer needs. Also working here has taught me to value and efficiently use time, as the working environment can become seasonally busy, and to be providing the best customer care.

• Marketing Assistant

  • May 2014 - Jun 2016

  EMPLOYMENTBoots – Marketing Assistant – Nottingham (May 2014 – Present)My role consists of supporting the Campaign Communications team to deliver highly relevant direct customer communications to loyal Boots Advantage Card holders. With the introduction of digital offers, Boots 1:1 communications has become more relevant and to customers. • My main responsibilities are the production of the Weekly emails across, UK, Ireland and International, also supporting Boots Treat Street by producing the weekly newsletters• Other responsibilities are for the nominations and samples process, working cross functionally with categories (in house team) and other marketing areas to further develop and deliver the process for weekly emails as well as getting photography sign off, category approvals and legal sign off for all relevant activity• Project managed ‘Black Friday’ emails, these emails will be featuring Boots best deals. In this project I am responsible for the delivery of the emails which will be deployed across ‘Pre-Black Friday and ‘Black Friday’ events. Staring of with developing creative for the email to strategically placing in the best offers• Currently leading the delivery of email activity for Christmas, this includes creating/design of emails and building emails in the CRM system using coding (HTML).• Managing/mentoring a new join in our team. I am also training the new join to use the customer relationship system we use at Boots, I have self-taught the CRM system however I am transferring my skills and knowledge.• I am also responsible for collating information and pulling together reviews of each campaign for both email and direct mail, plus any monitoring of competitor activity where relevant



The BBC Food & Farming Awards Ceremony/BBC Good Food Show

• Volunteer

  • Nov 2012 - Nov 2012

  A large scale event which involved assisting the organisers with promoting the event, systematically arranging seating orders and ensuring visitors were greeted and seated. A large scale event which involved assisting the organisers with promoting the event, systematically arranging seating orders and ensuring visitors were greeted and seated.



The National Skills Show 2012

• Volunteer

  • Nov 2012 - Nov 2012

  Participating as a volunteer, I was immediately recognised for my talents and was requested to photograph the event, including profile shots of the organisers for their website. This was a particular insightful experience as I worked with the BBC and their media team, organising press packs, assisting camera men and office members. Participating as a volunteer, I was immediately recognised for my talents and was requested to photograph the event, including profile shots of the organisers for their website. This was a particular insightful experience as I worked with the BBC and their media team, organising press packs, assisting camera men and office members.



Capital Theatre Festival

• Producer

  • May 2012 - Jun 2012

  Produced a ‘Making of’ short video, to promote the festival. (You can view the video under 'Education' segment) Produced a ‘Making of’ short video, to promote the festival. (You can view the video under 'Education' segment)