Krishnarpita Thakur

Account Manager at Plan B Communications
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Contact Information
us****@****om
(386) 825-5501
Location
Bengaluru, Karnataka, India, IN
Languages
  • English Full professional proficiency
  • Bengali Native or bilingual proficiency
  • Hindi Limited working proficiency

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Experience

    • India
    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • Aug 2023 - Present

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Senior Account Executive
      • Feb 2023 - Jun 2023

      Brand: MAX Fashion (Landmark Group) Brand: MAX Fashion (Landmark Group)

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Senior Account Executive
      • Jan 2022 - Feb 2023

      Brands: -Landmark Group- MAX Fashion & Easybuy -Facilitating core execution of work that includes communication brief, handling shoots of seasonal and regional campaigns, production supervision, delivering POSM requirements and managing financial operations -Kyndryl (APAC) - Managing the production requirements of the client - Solely handling the financial operations - Preparing and planning of quarterly SOW - Execution of Kyndryl's pan-India campaign - ' Pro Campaign ' - Coordinating with global stakeholders on creative inputs Show less

    • Advertising Services
    • 200 - 300 Employee
    • Sr. Brand Associate (Client Servicing)
      • Feb 2020 - Nov 2020

      Brands worked on: - Latambarcem Brewers, Goa - Planning and execution of its 360 degree product launch campaign for Borecha (Kombucha drink) & MakaDi Beer & managing the social media handles - VBJ Jewellers & EID Parry Sugar - Handling end-to-end mainline communication for both the brands, POSM requirements, new range pack launch for Parry Sugar, working on creative briefs Brands worked on: - Latambarcem Brewers, Goa - Planning and execution of its 360 degree product launch campaign for Borecha (Kombucha drink) & MakaDi Beer & managing the social media handles - VBJ Jewellers & EID Parry Sugar - Handling end-to-end mainline communication for both the brands, POSM requirements, new range pack launch for Parry Sugar, working on creative briefs

    • India
    • Software Development
    • 300 - 400 Employee
    • Social Media Manager
      • Aug 2019 - Feb 2020

      Social media marketing:- Responsible for strategizing monthly calendar on Facebook, Instagram and Twitter for increasing brand awareness & user engagement across channels- Monitoring trends on social media to improvise the strategy by creating shareable content - Optimizing post frequency, time of the day, hashtags & type of content by running various A/B tests. Creative & content planning:- Planning & launching product description content by collaborating with internal teams- Use Content Marketing as a tool to generate stronger leads- Monitor user engagement online for patterns within social media about business solutions- Develop and maintain an effective brand voice across all content marketing efforts- Strategize and manage the development of creative assets to support campaigns, work closely with the in-house creative team to ensure visuals and interactive messaging is in-line with campaigns Brand worked on: Aster Hospital, UAE Show less

    • Content Writer
      • Apr 2018 - Aug 2019

      Brands worked on: Fortis Hospitals, NU Hospitals, Columbia Asia, Bahamas Paradise (US based), Smoor Chocolates

    • India
    • Advertising Services
    • 700 & Above Employee
    • Copywriter Trainee
      • Aug 2017 - Oct 2017

      Brands worked on: McDowell's, Antiquity Blue and Prestige kitchenware. Brands worked on: McDowell's, Antiquity Blue and Prestige kitchenware.

    • Advertising Services
    • 200 - 300 Employee
    • Copywriter Trainee
      • Jul 2017 - Aug 2017

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Copywriter Intern
      • Jan 2017 - Jun 2017

      Brands worked on: HPCL (Hindustan Petroleum Corp LTD.), Amazon, Star India. Brands worked on: HPCL (Hindustan Petroleum Corp LTD.), Amazon, Star India.

Education

  • EMDI Institute of Media and Communications, Mumbai
    Post Graduate in, Advertising, Public Relations & Integrated Marketing Communication and Applied Communication
    2016 - 2017
  • Shri Shikshayatan College, Kolkata
    Bachelor's degree, English Literature
  • G D Birla Centre For Education , Kolkata
    ISC, Humanities/Humanistic Studies
    2010 - 2012

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