Krishnarpita Thakur
Account Manager at Plan B Communications- Claim this Profile
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English Full professional proficiency
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Bengali Native or bilingual proficiency
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Hindi Limited working proficiency
Topline Score
Bio
Experience
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Plan B Communications
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India
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Advertising Services
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1 - 100 Employee
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Account Manager
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Aug 2023 - Present
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Ogilvy
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United States
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Advertising Services
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700 & Above Employee
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Senior Account Executive
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Feb 2023 - Jun 2023
Brand: MAX Fashion (Landmark Group) Brand: MAX Fashion (Landmark Group)
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Wunderman Thompson
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United States
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Advertising Services
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700 & Above Employee
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Senior Account Executive
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Jan 2022 - Feb 2023
Brands: -Landmark Group- MAX Fashion & Easybuy -Facilitating core execution of work that includes communication brief, handling shoots of seasonal and regional campaigns, production supervision, delivering POSM requirements and managing financial operations -Kyndryl (APAC) - Managing the production requirements of the client - Solely handling the financial operations - Preparing and planning of quarterly SOW - Execution of Kyndryl's pan-India campaign - ' Pro Campaign ' - Coordinating with global stakeholders on creative inputs Show less
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R K SWAMY Limited (Formerly R K Swamy Private Limited)
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Advertising Services
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200 - 300 Employee
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Sr. Brand Associate (Client Servicing)
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Feb 2020 - Nov 2020
Brands worked on: - Latambarcem Brewers, Goa - Planning and execution of its 360 degree product launch campaign for Borecha (Kombucha drink) & MakaDi Beer & managing the social media handles - VBJ Jewellers & EID Parry Sugar - Handling end-to-end mainline communication for both the brands, POSM requirements, new range pack launch for Parry Sugar, working on creative briefs Brands worked on: - Latambarcem Brewers, Goa - Planning and execution of its 360 degree product launch campaign for Borecha (Kombucha drink) & MakaDi Beer & managing the social media handles - VBJ Jewellers & EID Parry Sugar - Handling end-to-end mainline communication for both the brands, POSM requirements, new range pack launch for Parry Sugar, working on creative briefs
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Kapture CX
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India
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Software Development
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300 - 400 Employee
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Social Media Manager
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Aug 2019 - Feb 2020
Social media marketing:- Responsible for strategizing monthly calendar on Facebook, Instagram and Twitter for increasing brand awareness & user engagement across channels- Monitoring trends on social media to improvise the strategy by creating shareable content - Optimizing post frequency, time of the day, hashtags & type of content by running various A/B tests. Creative & content planning:- Planning & launching product description content by collaborating with internal teams- Use Content Marketing as a tool to generate stronger leads- Monitor user engagement online for patterns within social media about business solutions- Develop and maintain an effective brand voice across all content marketing efforts- Strategize and manage the development of creative assets to support campaigns, work closely with the in-house creative team to ensure visuals and interactive messaging is in-line with campaigns Brand worked on: Aster Hospital, UAE Show less
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Content Writer
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Apr 2018 - Aug 2019
Brands worked on: Fortis Hospitals, NU Hospitals, Columbia Asia, Bahamas Paradise (US based), Smoor Chocolates
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DDB Mudra Group
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India
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Advertising Services
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700 & Above Employee
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Copywriter Trainee
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Aug 2017 - Oct 2017
Brands worked on: McDowell's, Antiquity Blue and Prestige kitchenware. Brands worked on: McDowell's, Antiquity Blue and Prestige kitchenware.
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FCB Ulka
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Advertising Services
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200 - 300 Employee
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Copywriter Trainee
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Jul 2017 - Aug 2017
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Leo Burnett
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United States
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Advertising Services
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700 & Above Employee
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Copywriter Intern
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Jan 2017 - Jun 2017
Brands worked on: HPCL (Hindustan Petroleum Corp LTD.), Amazon, Star India. Brands worked on: HPCL (Hindustan Petroleum Corp LTD.), Amazon, Star India.
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Education
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EMDI Institute of Media and Communications, Mumbai
Post Graduate in, Advertising, Public Relations & Integrated Marketing Communication and Applied Communication -
Shri Shikshayatan College, Kolkata
Bachelor's degree, English Literature -
G D Birla Centre For Education , Kolkata
ISC, Humanities/Humanistic Studies