Experience

Areej Vegetable Oils & Derivatives SAOC

• Oman
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Regional Manager- Sales & Marketing

  • Nov 2020 - Present



Fairtrade LLC

• Oman
• Manufacturing
• 1 - 100 Employee

• Busiess Head - Unilever

  • Mar 2017 - Nov 2020

  • Spearheading P&L responsibility for the Division includes, Towell Unilever (PC,HC and F&B) and Ice Cream • Managing a team of 80 members across sales, trade marketing and supply chain functions • Formulating business goals, budgets and developing business plans for its accomplishment • Spearheading P&L responsibility for the Division includes, Towell Unilever (PC,HC and F&B) and Ice Cream • Managing a team of 80 members across sales, trade marketing and supply chain functions • Formulating business goals, budgets and developing business plans for its accomplishment



Iffco group ( Unipex Dairy Products LTD)

• Lower Gulf - Managing the Ice Cream -(London Dairy,Igloo and Quanta)

• Head Sales- Lower Gulf

  • Jul 2016 - Jun 2017

  Managing the Sales of ICE CREAM Category for lower gulf( Oman, UAE, Kuwait,Qatar and Baharin)( Igloo, London Dairy and Quanta\0 Managing the Sales of ICE CREAM Category for lower gulf( Oman, UAE, Kuwait,Qatar and Baharin)( Igloo, London Dairy and Quanta\0



IFFCO Group

• United Arab Emirates
• Food and Beverage Manufacturing
• 700 & Above Employee

• • Sep 2013 - Jul 2016

  • Key responsibilities will include developing strategic plans to achieve company objectives and promote revenues, oversee the company sales and distribution operations to ensure quality, service and efficiency, direct the company sales planning and policy making, direct and lead managers and staff, develop and maintain sound sales practices and provide leadership and strategic direction• Managing national sales and trade marketing activities for entire IFFCO categories, budgeting, top line (volume and value) and P&L management for all the IFFCO categories, and preparing and executing annual sales and Trade Marketing Budget• Recruiting and conducting the Sales training/ Merchandiser work shop for category related Sactivity.• Responsible for formulating the Channel Wise Pricing Strategy for all the managed categories, and formulating the monthly and quarterly incentive for the national sales team. • Manage new launches, work on joint business planning, work multi-functionally with supply chain and finance manager on procurement, sales forecasting, P&L management, promotional evaluation and Management of trade spends.• Ensure desired/optimum output out of sales team with respect to sales, margins, width & depth of distribution, visibility for the company’s distributed brands at a least possible cost.• Establishing annual budget for all the IFFCO categories, and with optimum utilisation of available resources• Short term tactics & long term strategy for business growth, work out monthly trade, consumer plans & trade marketing plans.• Constantly monitor, analyze the market trends & recommend strategy with respect to distribution, trade policies, pricing & activities.• Interact with the Marketing and brand Representatives with regards to market trends & product performance.• Show less

• • Oct 2005 - Sep 2013

  Category Management and business development for entire Iffco categories in Oman with team of assitant trade marketing manager.Managed national sales operation for all IFFCO Categories in Oman.Track record of consistently growing within the organisation by delivering business growth, creating the strategic plans and concepts that have step changed the business. Extensive knowledge, experience of closely working with categories like Edible Oils, Snacks, Biscuits, Pasta, Ice Cream, Chocolate, Confectionery, Culinary, Beverages, Rice, Noodles, flour, Milk Powder, Toilet Soaps and other categories in Oman. Show less



Bahwan Foods(Khalijana) Co LLC

• Muscat- oman

• Executive- Sales and Trade Marketing

  • Oct 2004 - Nov 2005

  Managing the National Sales and Trade marketing fuctions for the following brands- Lays, KDD, Indomie Noodles, Kaalar Rice and etc. Managing the National Sales and Trade marketing fuctions for the following brands- Lays, KDD, Indomie Noodles, Kaalar Rice and etc.



Godrej & Boyce Mfg. Co. Ltd.

• India
• Manufacturing
• 700 & Above Employee

• Area Sales Executive and Sr. Sales Officer

  • Jun 1998 - Oct 2004

  The prime responsibilities of these positions are: • Responsible for managing the large team of sales officer and SR, C&F agents, super stockist and distributor. • Ensure desired/optimum output out of sales team with respect to sales, margins, width & depth of distribution, visibility for the company’s distributed brands at a least possible cost. • Responsible for primary, secondary sales forecasting monthly, rolling forecasting. • Manage pricing & maximising the contribution of edible oil & Vanaspati, managing the stocks of C& F agent; ensure FIFO & continuous stock rotation to eliminate expiries. • Worked in Mumbai, Thane, Raigad, Nasik, Ratnagiri, Dhule & Jalgaon districts Show less



Godrej Pillsbury LTD

• Mumbai Area, India

• Sales Officer

  • May 1998 - Jan 2001

  Started career as traine sales offices, trained for period of three months then was assigned to manage team of Sales Representatives and distributors in Mumbai. Responsible for primary and seconadry sales, manageging the team of sales Reps and Distributors. Started career as traine sales offices, trained for period of three months then was assigned to manage team of Sales Representatives and distributors in Mumbai. Responsible for primary and seconadry sales, manageging the team of sales Reps and Distributors.