Vice President, Marketing & Communications

• Aug 2023 - Present

Directing marketing and communications for the Alzheimer's Association in downstate New York and serving as the regional marketing representative for New York state

Director Of Communications

• Nov 2020 - Aug 2023

Director, Research Communications

• Jun 2018 - Sep 2020

Led the development and implementation of strategic communications plans to promote the Foundation’s wide-ranging scientific agenda • Created messaging framework to clearly and concisely explains what the foundation funds and why • Developed content strategies to increase patient engagement in Parkinson’s clinical research • Crafted editorial strategy and directed calendar for research blogs • Developed messaging and content packages for audience development, engagement and conversions to research calls to action. Key conversions all rose at least 15% YTY, with new registrants for a single data platform rising 117%. • Directed high-performing team of science writers and freelance contributors Show less

Director, Marketing & Communications

• Jun 2015 - Jun 2018

Direct communications department of leading biomedical venture philanthropy, driving brand visibility and developing and implementing integrated communications strategies • Build annual communications plans including specific calendars for web, social, email marketing, print collateral, media releases and pitches, and advertising • Produce and execute marketing campaigns and oversee design and production of marketing materials • Create and implement media strategies for specific initiatives and events, write press materials including releases and alerts, and build and manage media lists and relationships • Develop messages and write content for the web, blog posts, print and e-newsletters, social media postings, Op-Eds, brochures, and other external communications • Collaborate with development staff on communications to attract and retain major donors and meet annual fundraising goals • Oversee the ADDF’s social media accounts with the goal of expanding and engaging key audiences • Prepare executive communications including presentations, speeches, and talking points • Oversee hiring of and manage full-time communications staff, as well as external vendors and consultants • Create system of performance indicators and regularly monitor against goals and industry benchmarks; analyze and report on the effectiveness of communications strategies • Develop and manage the annual budget Show less

Director of Marketing and Communications

• Nov 2013 - May 2015

Administered brand and directed strategic communications for leading photography museum and school • Served as member of executive team tasked with developing new vision, mission, and long- and short-term goals and objectives • Established departmental planning process; developed integrated strategic communications plans • Created and implemented system of performance indicators to evaluate marketing and PR • Co-led website redevelopment group, writing and fielding RFP, evaluating vendors, and managing project through successful launch • Directed development of institutional content strategy and managed social channels; strategies resulted in audience increase of 2,273% on Instagram, 178% on Twitter, and 91% on Facebook • Crafted public communications for executive director, including panel discussions, Board presentations, and speeches • Reorganized marketing department, adding in-house creative services and content director, to meet organizational objectives • Managed marketing team and agency relationships • Developed and administered annual budget Show less

Manager, Communications

• Jan 2010 - Oct 2013

Directed communications department of mid-sized private foundation. * Developed annual communication plan, focusing on owned and earned media * Led branding initiative and wrote editorial and identity guidelines to increase consistency and staff capacity* Organized digital team and managed development and deployment of new website, which resulted in more than 300% increase in monthly uniques and uptick in downloads and time on site* Launched social media presence and e-newsletters, which had 27% open and 8% click-through rates, well above industry benchmarks* Advanced content marketing initiative by developing and editing book chapters, keynote addresses, presentations, journal articles, etc., which led to increase in positive earned media* Created system of performance indicators to assess progress against annual goals and inform continuous improvement efforts* Oversaw publications program, including Annual Reports, and instituted creative brief system to improve consistency* Hired and supervised communications staff and managed vendor relationships Show less

Communications Associate

• Jun 2007 - Jan 2010

Editor

• Feb 2006 - May 2007

* Managed production of course catalogue * Edited marketing materials, including brochures, web pages, and postcards * Created and maintained editorial priorities and production schedules * Hired and managed stable of freelance talent * Managed production of course catalogue * Edited marketing materials, including brochures, web pages, and postcards * Created and maintained editorial priorities and production schedules * Hired and managed stable of freelance talent

Marketing Editor

• Mar 2004 - Feb 2006

Directed editorial division of the marketing and communications department of a large fine arts museum.* Wrote and edited all content for internal and external audiences * Collaborated with marketing and development teams on communications strategy and audience development efforts* Developed editorial direction for and managed design and production of quarterly magazine and program guide* Created and supervised website redesign team; implemented redesign plan* Instituted and led Web Group and served on the Publications Committee* Served on team that developed the museum brand* Wrote museum’s first editorial style guide and trained staff on its use * Hired and managed web developer and freelance designers and photographers Show less

Communications Specialist

• Oct 2001 - Feb 2004

Associate Content Producer

• 2000 - 2001

Developed and executed content strategies and managed stable of freelance writers and photographers for a regional arts and entertainment website * Developed story and content package ideas for multiple audiences * Created weekly e-newsletters to drive site traffic and ticket sales * Executed content marketing strategy for inaugural "Best of Citysearch" program * Supervised and generated assignments for freelance staff * Edited site to conform to evolving house style * Participated in two complete site redesigns * Managed events entry team and third party feeds Show less

Copy Chief

• 1998 - 2000

Served as editorial coordinator, facilitating and tracking flow of copy between editorial, design, and production departments * Maintained and coordinated all deadlines * Copyedited, proofread, and fact checked arts section * Edited special projects, including annual travel issue * Made weekly photo assignments and conducted image research Served as editorial coordinator, facilitating and tracking flow of copy between editorial, design, and production departments * Maintained and coordinated all deadlines * Copyedited, proofread, and fact checked arts section * Edited special projects, including annual travel issue * Made weekly photo assignments and conducted image research