Experience

DEC Industries

• India
• Wholesale Building Materials
• 1 - 100 Employee

• Area Sales Manager

  • Apr 2021 - Present



ITC Limited

• India
• Manufacturing
• 700 & Above Employee

• Sales Trainee

  • Feb 2018 - Mar 2020

  Managed Sales and Forecasting for West Bengal Upcountry Marketing Branch of ITC Limited. Handled sales and distribution for Malda and Silliguri section for Indian tobacco divisionand non-tobacco division- Foods (FMCG). Managed a team of 150 sales personnel and distributors; achieving secondary salestargets, at both Malda and Silliguri sections, every cycle. Responsible for planning of the entire process of cash cycle, shipment and delivery toend customer for distributors. Spearheaded, organised and anchored promotional events to launch new products in the market. Hands-on experience with sales management tools like Sify Sales and DistributionManagement Software, MS Excel, and Office. Responsible for taking decisions on strategic changes required by the business on ground. Tasked with aligning all business requirements with the long-term strategic approach ofstreamlining the entire sales and distribution from warehouse to retail outlets (Secondary sales point of contact). Responsible for reducing/optimizing the volumes of damaged goods at distributor point to reduce the sales/ operational cost by implementing proper checks at the time of delivery. Responsible for constant engagement between the distributors/ retailers and salespersonnel to ensure Agile model is implemented.



Pepsico India Holdings Pvt. Ltd.

• Intern

  • Apr 2017 - Jun 2017

  -Visited the market and took note of the market scenario and various competitive factors. -Checked the inventory in the distribution centre.-Developed and implemented marketing campaigns.-Drived sales initiatives, including the generation and conversion of leads.-Email marketing-Developed marketing presentations-Made as many calls as needed in a day professionally for sales and relationship building. -Visited the market and took note of the market scenario and various competitive factors. -Checked the inventory in the distribution centre.-Developed and implemented marketing campaigns.-Drived sales initiatives, including the generation and conversion of leads.-Email marketing-Developed marketing presentations-Made as many calls as needed in a day professionally for sales and relationship building.