Experience

RainMan Consulting Pvt Ltd

• India
• Business Consulting and Services
• 1 - 100 Employee

• Director & Chief Analytics Officer

  • 2011 - Present

  My job is providing consulting in the area of Marketing Communication. Marcom today spans Mass Media Advertisng, One to One (CRM), Online and Face to Face channels. Customer response comes in directly (CRM & Online) and indirectly through Market Research (Mass Media). I specialise in integrating these pieces together and measure the Return on Investments. This requires proficiency in the area of analytics which a enabler for generating insights and measuring RoI. I have for the last 12 years worked in solving this problem for clients. I also design marketing databases, implement campaign management applications and create dashboards to distribute the results to users. Show less



Reliance Anil Dhirubhai Group

• Vice President Knowledge Management

  • Feb 2008 - Mar 2011