Business Owner

• Jun 2013 - Present

Conference Coordinator

• Jun 2010 - Present

Majority of CATS clients are internationally based and are to be reached through different aviation conferences. CATS is present at all major conferences as either exhibitor or attendee. My job is to make all necessary arrangements to exhibit, but also conduct pre-conference research in order to target effectively towards our clients.

Owner & Marketing Manager

• Nov 2007 - Present

Doing what I love!:Marketing activities.Monthly market analysis.Market Research.PR activities.Monitor activities.Develop future marketing strategies.Facilitate growth, sales, and marketing strategies at an organization.Increase revenue generation.Reduce costs.Perform risk mitigation.Prepare overall marketing strategy.Develop programs with quantifiable objectives to measure results.Implement and manage marketing budget.Leverage data and analytics to drive insights.Modify or redirect business intelligence strategy.Oversee and direct the efforts of the marketing team.Develop segmentation, competitive analysis/market intelligence, prospecting, lead generation, product and market development, pricing, promotions, communications and budgets, sales force effectiveness, strategic planning, services units and revenue retention and growth.Oversee the development of new products.Create service roadmap.Develop and measure key metrics around the business including user acquisition, conversion rates, engagement rates, satisfaction and renewal rates.

Secretariat

• Jan 2017 - Apr 2021

Fulfill the duties of an AOC Secretary. Fulfill the duties of an AOC Secretary.

Keynote Speaker

• Sep 2016 - Sep 2016

I presented the theme Commercial Space Travel and Technology on Curaçao and the development of a spaceport along with potential spin-offs. I presented the theme Commercial Space Travel and Technology on Curaçao and the development of a spaceport along with potential spin-offs.

Speaker

• Mar 2016 - Mar 2016

Accepting innovation as a Small Development Island State. Accepting innovation as a Small Development Island State.

Company Representative

• Feb 2012 - Mar 2012

Market Curacao Air Terminal Services at the 2012 ABACE convention in Shanghai, China. Promote the company to attract the asian market to the caribbean. Also, make the company name known throughout Asia. Network with potential clients and visit current ones. Market Curacao Air Terminal Services at the 2012 ABACE convention in Shanghai, China. Promote the company to attract the asian market to the caribbean. Also, make the company name known throughout Asia. Network with potential clients and visit current ones.