Business Development Manager

• Nov 2021 - Present

Director

• Feb 2017 - Nov 2021

Increased revenue by 100%, optimized overheads by 25% and fostered innovation by promoting the brand on digital and traditional platforms, securing B2B catering contracts, minimising expenditure, setting up partnerships, and introducing new and distinct product lines. Achieved B2B Sales target of INR 50,00,000 per annum by acquiring B2B catering contracts at eminent companies, educational institutions,event venues and hospitals.Handling all the above the line and below the line marketing activities; creating and managing social media content.Increased revenue by carrying out sales activities, setting up meetings with potential b2b customers, and promoting the brand on digital and traditional media. .Contributed in the growth of the business from 1 outlet to 5 outlets in a span of 3 years by identifying and implementing low cost and high yield projects.Managing Swiggy orders, analyzing customer feedback and other important food delivery metrics to understand areas of improvement .Analysing sales data extracted from the restaurant management software to understand customer preferences and incorporate changes in the menu and purchase of raw materials when required.Conducting regular stock analysis and creating sales vs consumption reports of important ingredients has prevented over-stocking,thereby reducing our expenses by 10%Data analysis of daily production levels lowered production by 12% on an average , resulting in cost savings of 4%.Introduction of unique , healthy & traditional food items to provide options to the customer and also to market the brand.Improved operational efficiency by 10% by incorporating restaurant management software, automated order kiosks, etc. Reduced 25% expenses by removing unnecessary expenses, reviewing vendors, optimizing production and preventing excess stock. Contributed to a 100% increase in revenue by advertising the brand and exposing the brand to ~100000 target audience per quarter.

Director-Sales

• Sep 2016 - May 2018

My role at Five Magics Media Marketing involved the following activities: Actively engaged in new sales opportunities through cold calling, networking and delivering presentations with a conversion rate of 40%; established a regular working relationship with 15 clients.Brainstormed content ideas for digital marketing such as educational, promotional and engagement-oriented content.Created and managed social media campaigns where I wrote content, pitched content ideas and tracked campaign performances. Increased all client sales by 250% by establishing a digital presence and increased brand reach to ~100K people per month.Instrumental in driving a 1000% increase in social media engagement by consistently posting quality content.