Experience

Varsity Spirit

• Retail Apparel and Fashion
• 700 & Above Employee

• Executive Vice President, Marketing & Communications

  • 2013 - Present

  Provide strategic direction and management of Varsity Brand's Corporate Marketing and Communications functions for three distinct, but interrelated businesses: Herff Jones, A Varsity Achievement Brand; BSN SPORTS, a Varsity Sport Brand; and Varsity Spirit. Ensure alignment and positive brand positioning across all communications channels, making certain these assets elevate end-user experiences in sport, spirit and achievement as well as promote personal, school and community pride through customizable products and programs. Show less

• Executive Vice President, Marketing & Communications

  • 2006 - 2013



Varsity Spirit

• Retail Apparel and Fashion
• 700 & Above Employee

• Vice President of Special Events

  • 1987 - 2006

• Competition Director & College Camp Program Director

  • 1978 - 1987

  Major Achievements:• Director of the first National Dance Team Championship (1983)• Director of College Cheerleading National Championship from its inception (1983)• Developed series of special performance events for cheerleaders around the world starting with the London New Year’s Day Parade (1983)• Co-Founder of the Universal Dance Association (1981)• Director of first National High School Cheerleading Championship (1980)