Kris Christensen
Director of Digital Client Strategy at Engaged Media, LLC- Claim this Profile
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Bio
Victoria Van Vlear
Kris is a gem. She started off as an editorial writing intern under me, and from there grew to run the digital content and sales digital strategies for the company. She's unique in that she has a ton of different diverse skills: from the creative side of writing and painting, to data analysis, to strategy and digital content development. She makes a great manager because she keeps people on task and isn't afraid to call someone out when they need it. She's also fun, funny and easy to work with. I so miss working with Kris, and know that she's a HUGE asset to whoever hires her!
Kevin LaTorre
Kris has been the single-most prepared coworker I've ever worked with: she brings the best, most useful questions and details to every business idea, from conception to execution. And not only is she prepared, but she's skilled also, as a sharp copywriter who understands digital media, sales strategy, and business growth with a weather eye on the next big trends. She is capable of leading well but can also support a team of peers, which makes her an unmatched teammate.
Victoria Van Vlear
Kris is a gem. She started off as an editorial writing intern under me, and from there grew to run the digital content and sales digital strategies for the company. She's unique in that she has a ton of different diverse skills: from the creative side of writing and painting, to data analysis, to strategy and digital content development. She makes a great manager because she keeps people on task and isn't afraid to call someone out when they need it. She's also fun, funny and easy to work with. I so miss working with Kris, and know that she's a HUGE asset to whoever hires her!
Kevin LaTorre
Kris has been the single-most prepared coworker I've ever worked with: she brings the best, most useful questions and details to every business idea, from conception to execution. And not only is she prepared, but she's skilled also, as a sharp copywriter who understands digital media, sales strategy, and business growth with a weather eye on the next big trends. She is capable of leading well but can also support a team of peers, which makes her an unmatched teammate.
Victoria Van Vlear
Kris is a gem. She started off as an editorial writing intern under me, and from there grew to run the digital content and sales digital strategies for the company. She's unique in that she has a ton of different diverse skills: from the creative side of writing and painting, to data analysis, to strategy and digital content development. She makes a great manager because she keeps people on task and isn't afraid to call someone out when they need it. She's also fun, funny and easy to work with. I so miss working with Kris, and know that she's a HUGE asset to whoever hires her!
Kevin LaTorre
Kris has been the single-most prepared coworker I've ever worked with: she brings the best, most useful questions and details to every business idea, from conception to execution. And not only is she prepared, but she's skilled also, as a sharp copywriter who understands digital media, sales strategy, and business growth with a weather eye on the next big trends. She is capable of leading well but can also support a team of peers, which makes her an unmatched teammate.
Victoria Van Vlear
Kris is a gem. She started off as an editorial writing intern under me, and from there grew to run the digital content and sales digital strategies for the company. She's unique in that she has a ton of different diverse skills: from the creative side of writing and painting, to data analysis, to strategy and digital content development. She makes a great manager because she keeps people on task and isn't afraid to call someone out when they need it. She's also fun, funny and easy to work with. I so miss working with Kris, and know that she's a HUGE asset to whoever hires her!
Kevin LaTorre
Kris has been the single-most prepared coworker I've ever worked with: she brings the best, most useful questions and details to every business idea, from conception to execution. And not only is she prepared, but she's skilled also, as a sharp copywriter who understands digital media, sales strategy, and business growth with a weather eye on the next big trends. She is capable of leading well but can also support a team of peers, which makes her an unmatched teammate.
Experience
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Engaged Media, LLC
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United States
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Media Production
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1 - 100 Employee
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Director of Digital Client Strategy
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Mar 2022 - Present
- Plan, organize, and direct the ops team in the development, analysis, and delivery of internal and external multi-channel performance reporting across all platforms.- Oversee the development of needs-based, multi-platform client content marketing campaigns. Spearheaded the digital task force to improve SEO, content strategy and UX/UI functionality across brands.- Streamlined ad ops by reducing redundant activities and improved cross-functional communications to improve client services and deliverables timelines. - Increase ad sales proficiency by implementing ongoing training courses for ad sales teams, serving to bridge the information gap between ad sales team members and advertising technologies. Show less
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Senior Digital Brand Manager
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Feb 2020 - Mar 2022
Supervises the digital development, maintenance, health, optimization, and growth of lifestyle, auto, and outdoor brands, including: Atomic Ranch, Cottages & Bungalows, American Farmhouse Style, Knives Illustrated, American Survival Guide, and Tread. - Successfully launched/relaunched five lifestyle websites as the designated project manager leading developers and content teams in UX/UI design, establishing digital branding, and the implementation of content plans.- Developed content strategy plans based on SEO keyword targets, audience listening and trend watching to grow organic traffic by an average minimum of 25% YoY across Engaged Media’s websites. - Led cross-functional teams to design and implement internal and external content marketing campaigns, from concept to post-program analysis.- Selected as Project Manager for the Atomic Ranch Project House, a partnership between interior designers, a construction firm, product sponsors, and content creators to create a new home in the Mid Century Modern Style. Assignment included branding, contracts, timelines, and content production, resulting in multi-platform programming that has reached over a million MCM enthusiasts. - Established quarterly cross-functional brand health reviews by bringing stats, analyses, and team members from every department together to evaluate goals, growth, and forecasts. - Collaborated in event planning, including trade shows, tours, and fan events. - Selected to contribute to the newest Atomic Ranch book, “Atomic Ranch: Remodeled Marvels.” Show less
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Digital Brand Manager
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Jan 2019 - Feb 2020
Supervises the digital development, maintenance, health, optimization, and growth of lifestyle/decor brands: Cottages & Bungalows, Atomic Ranch, American Farmhouse Style and Flea Market Decor. -Training all levels staff, from interns to executives, in SEO best practices, user experience, WordPress, social media best practices, and content creation tools. -Managing onboarding process for individually branded content creator programs- Guiding and testing development of new lifestyle websites, including UX / UI and content banks and site launch marketing campaigns- Coordinating continued updates to established sites with brand leaders and web development team- Coordinating regular marketing campaigns, guiding the process from original concept, through asset creation, and finally to engagement reporting - Tracking website traffic through Google Analytics, Google Search Console, and social media platform insights to analyze content success, areas for improvement, user engagement, site growth- Searching for and advising on content gaps so our content libraries are fully realized, with posts to answer beginner level questions and keep experienced enthusiasts coming back for more. Show less
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Content Coordinator
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May 2017 - Jan 2019
Content writer, producer, and editor for print magazine publication, web publication, and social media. - Telling the stories of beautiful homes in print and online- Directing or assisting in photoshoots, including interior staging and product styling- Producing original content, from concept through assets creation to final edits- Scouting new content contributors, with an eye for identifying upcoming trends and discovering new talent- Managing Editor of Atomic Ranch print publication, 2018- Editing and formatting submitted assets (images and text) for web publication- Optimizing content for UX and SEO- Photo editing and graphics creation- Social Media content promotion and marketing Show less
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