Krina Sheth

Promotional Marketing Manager at British Pregnancy Advisory Service (BPAS)
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Contact Information
us****@****om
(386) 825-5501
Location
London, England, United Kingdom, UK

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5.0

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Alex Meazzini

I had the pleasure of working with Krina during my time at Optimax. Krina is a brilliantly knowledgeable digital marketer, creative, analytical and determined. Any organisation would benefit in having Krina as part of their marketing team!

Alexandria Martins-Hesp

It's been an absolute pleasure working with Krina! We faced new obstacles through the pandemic of Covid-19, and thanks to her excellent communication and strategic problem-solving skills, Krina did a fantastic job of leading the team to overcome them. I really admired her efforts in supporting myself and others to achieve their true potential. It's difficult to choose my favourite aspects of Krina as her skill set is so vast, but I would have to say my top 3 are: team management, data analysis, and copywriting!

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Experience

    • United Kingdom
    • Hospitals and Health Care
    • 100 - 200 Employee
    • Promotional Marketing Manager
      • Jun 2022 - Present
    • United Kingdom
    • Medical Practices
    • 1 - 100 Employee
    • Digital Marketing Manager
      • May 2021 - Jun 2022

    • Digital Marketing Executive
      • Feb 2017 - May 2021

    • United Kingdom
    • Medical Practices
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Jun 2020 - Jun 2022
    • Education Administration Programs
    • 1 - 100 Employee
    • Digital Marketing Officer
      • Mar 2014 - Jul 2016

      • Managed all social media pages for several LSC Group campuses including, Facebook, Twitter, Google+, Instagram, LinkedIn and the LSC Blog. • Created social media pages for new campuses in line with the existing LSC London pages to ensure consistency. • Assisted with the launch of LSC’s first email marketing campaign. • Counselled other marketing officers on creating their own individual marketing campaigns using Facebook adverts and Google AdWords. • Wrote online marketing content for the websites and various landing pages, all of which were written with a strong focus on SEO and lead acquisition. Responsible for pre-qualifying said website generated leads and enquiries before being processed by the intended department. • Entrusted with the proofing and updating of online and offline promotional material for the London campus. Senior management were liaised with regarding the approval of said content. • Part of the MBA for executives Team where targeted marketing, student referral scheme and social media pages were created to ensure student acquisition for said programme. Revenue targets were set against executive student acquisition. • Performed other ad hoc job roles when necessary (switchboard, student administration, registry, library assistant). Show less

    • Retail Apparel and Fashion
    • Intern
      • Jun 2013 - Jan 2014

      • Acquired essential experience for independent working and management while gaining a broad and valuable knowledge of how to maintain and develop an online based boutique. • Developed the skills to use Google Analytics to monitor site traffic, and customer behaviour on the website. • Carried out budget reports to inform the Managing Director of how well the website was doing and where we should spend to improve our current system. • Maintained and developed existing relationships with affiliate networks such as, Independent Boutique, Not On The High Street, Linkshare, and Stylight. • Adapted the website’s merchandising to improve our customers’ user experience. • Managed the social media network pages and created mail outs in order to keep in touch and inform our customer base about changes and interests in the company. • Improved the existing inventory system to ensure that there was a single point of stock information that was always correct and updated. • Managed all stock, inventory, orders and customer relations. Show less

    • United Kingdom
    • Retail
    • 700 & Above Employee
    • Food Advisor & Sales Associate
      • Nov 2012 - Jun 2013

      • Gained a broad and detailed understanding of all Harrods food products in order to advise sales associates as well as customers about what we had to offer. • Learnt how to gain a rapport with customers over the phone as I was required to take food orders in the call centre when necessary. • Developed on my existing customer service skills when working on the shop floor. • Was expected to use administrative skills to process food orders by completing internal paperwork and submitting all Christmas food orders onto a spreadsheet. • Learnt how to use the database SAP to process the food orders. • Acquired the skill to liaise with other members of staff (i.e. the Chefs) to ensure that all orders had been acknowledged and/or were in the process of being made. • Was fully trained on the tills to complete all transactions including a despatch. • Gained a broader understanding of team work as the job role required all teams within the department to work together to ensure customer satisfaction. Show less

    • South Africa
    • Intern
      • Oct 2012 - Nov 2012

      • Developed an understanding of how to complete research for a professional online based company. This included sourcing images of products that were featured on our website, and collating various customer reviews to enhance user experience and encourage interactivity. Began accumulating product links to re-direct visitors to their recommended products for them to purchase. • Was given the opportunity to tidy the company’s database and find glitches within the system. This involved obtaining missing product information for our online catalogue. • Worked with the social media expert to create adverts for the PS Beauty facebook page. Promoted the websites competition across an array of blogs and forums to draw more visitors to the site. • Was responsible for the QA of the website by browsing and identifying bugs that could be fixed while also suggesting improvements for the sites design and interface. • Gained valuable insights on customer activity by monitoring their user behaviour during sessions on our website to recognise the UI faults and helping re-design the site to improve UX. • Expanded on my team working skills. Working in such a small team (six employees) required a hands on approach to aspects within the company. So all roles were transferable within the team clear communication was key. • Gained essential experience in an office setting, while acquiring administrative skills that can be transferred to other working environments. Show less

    • United Kingdom
    • Events Services
    • 1 - 100 Employee
    • Sales Representative
      • Jun 2010 - Sep 2012

      • Role required versatility to be able to travel all over the country to various sporting and musical events. • Performed a supervisory role for new staff ensuring that they were fully trained on the company’s selling procedures including requirements for dressing stands for events whilst coordinating activities. • Through experience and assertiveness gained trust and responsibility for handling the cash taking at each event. • Have excellent sales acumen, able to interact with customers and build rapport quickly by listening to customer requirements and discussing product benefits. • Calculated exactly how much merchandise was sold in order to ensure that my stand balanced at each event. • A proven ability to hit and exceed sales targets and received recognition for managing the highest selling stand at Download festival 2010. Show less

Education

  • Cardiff Metropolitan University
    Master of Business Administration (MBA)
    2014 - 2016
  • The University of Northampton
    Bachelor's degree, Drama and Dramatics/Theatre Arts, General
    2009 - 2012
  • Aylward School
    2002 - 2009

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