Krina Shah

Senior Account Executive at Blink Digital
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Contact Information
us****@****om
(386) 825-5501
Location
Mumbai, IN
Languages
  • English Full professional proficiency

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Southern Nature Art Exhibition

Krina has Interned with us during the COVID-19 she has responded professionally with the difficulties of lockdown. She has instigated, created and been inventive with her use of Social Media producing great campaigns. This has been a new venture for us and has significantly raised the profile of our exhibition. We have enjoyed working with her and wish her good luck with her future career. Thank you Krina.

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Credentials

  • Enterprise Design Thinking Practitioner
    IBM
    Oct, 2020
    - Nov, 2024
  • SEO Foundations
    NASBA
    Oct, 2020
    - Nov, 2024
  • SEO Foundations
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • Internship Experience UK
    Bright Network
    Jul, 2020
    - Nov, 2024
  • Social Marketing Certification
    Hootsuite Academy
    Jul, 2020
    - Nov, 2024
  • Social Media Marketing
    IIDE - Indian Institute of Digital Education
    May, 2019
    - Nov, 2024
  • Google Ads Display Certification
    Google
    Jan, 2021
    - Nov, 2024
  • Google Ads Search Certification
    Google
    Jan, 2021
    - Nov, 2024

Experience

    • India
    • Advertising Services
    • 100 - 200 Employee
    • Senior Account Executive
      • Oct 2023 - Present

    • Account Executive
      • Jan 2021 - Oct 2023

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Digital Media and Content Marketer
      • Mar 2020 - Sep 2020

      • Managing and optimising Future Gandr’s social media channels including Facebook, Twitter, and Instagram by creating platform-specific content. • Conducting detailed real estate specific market research to increase the brand awareness by curating and developing regular up-to-date driven blog posts acquired by the research and effectively optimising their website. • Developing and implementing website conversion strategy via Facebook ads and successfully driving traffic to their website… Show more • Managing and optimising Future Gandr’s social media channels including Facebook, Twitter, and Instagram by creating platform-specific content. • Conducting detailed real estate specific market research to increase the brand awareness by curating and developing regular up-to-date driven blog posts acquired by the research and effectively optimising their website. • Developing and implementing website conversion strategy via Facebook ads and successfully driving traffic to their website as well as increasing their booking rates. • Conducting regular email campaigns to increase brand awareness of the company as well as of their several events. • Managing and overseeing their clientele website and analysing their digital channels using Google and Facebook Analytics.  Establishing brand presence via optimising their social media accounts including Facebook and Instagram by creating different visuals and blog posts related to the industry as well as client-specific content.  Driving traffic and increasing their bookings rate by creating and implementing their Facebook ad promotions. Show less • Managing and optimising Future Gandr’s social media channels including Facebook, Twitter, and Instagram by creating platform-specific content. • Conducting detailed real estate specific market research to increase the brand awareness by curating and developing regular up-to-date driven blog posts acquired by the research and effectively optimising their website. • Developing and implementing website conversion strategy via Facebook ads and successfully driving traffic to their website… Show more • Managing and optimising Future Gandr’s social media channels including Facebook, Twitter, and Instagram by creating platform-specific content. • Conducting detailed real estate specific market research to increase the brand awareness by curating and developing regular up-to-date driven blog posts acquired by the research and effectively optimising their website. • Developing and implementing website conversion strategy via Facebook ads and successfully driving traffic to their website as well as increasing their booking rates. • Conducting regular email campaigns to increase brand awareness of the company as well as of their several events. • Managing and overseeing their clientele website and analysing their digital channels using Google and Facebook Analytics.  Establishing brand presence via optimising their social media accounts including Facebook and Instagram by creating different visuals and blog posts related to the industry as well as client-specific content.  Driving traffic and increasing their bookings rate by creating and implementing their Facebook ad promotions. Show less

    • United Kingdom
    • Higher Education
    • 700 & Above Employee
    • Postgraduate Course Representative
      • Sep 2019 - Sep 2020

      Responsible for representing students point of view in front of the supervisors and the Director of the programme, acting as a key point of contact, enhancing my leadership and communicating skills. Conducted surveys, and collected feedback from students to be presented to the faculty. Attended Staff Student Liaison Committees meetings and Student Union trainings to better help my fellow peers as well as improve my skills as a representative. Managed to make a difference by… Show more Responsible for representing students point of view in front of the supervisors and the Director of the programme, acting as a key point of contact, enhancing my leadership and communicating skills. Conducted surveys, and collected feedback from students to be presented to the faculty. Attended Staff Student Liaison Committees meetings and Student Union trainings to better help my fellow peers as well as improve my skills as a representative. Managed to make a difference by becoming the voice of the students and contributing to alteration of implemented policy to fit the needs of the students.

    • Digital Resources Intern
      • Apr 2020 - Jun 2020

      • Worked on their Parent Communications Campaign called “Who is your cheerleader?”. • Worked as a content writer for their printed booklets and their website on different themes related to student services and effectively coordinated with the student services development coordinator. • Worked with internal and external stakeholders to create multimedia content including video blogs and visual posts for regular email campaigns and different social media accounts to increase campaign… Show more • Worked on their Parent Communications Campaign called “Who is your cheerleader?”. • Worked as a content writer for their printed booklets and their website on different themes related to student services and effectively coordinated with the student services development coordinator. • Worked with internal and external stakeholders to create multimedia content including video blogs and visual posts for regular email campaigns and different social media accounts to increase campaign awareness. • Created a promotional and social media marketing plan for the promotion of their parent comms campaign and generating effective leads.

    • United Kingdom
    • Staffing and Recruiting
    • 700 & Above Employee
    • Business, Operations and Marketing Internship
      • Jul 2020 - Jul 2020

      3 Day Virtual Internship Gained great business and marketing insights from top firms in the UK and put these insights in producing work. Enhanced presentation skills, networking skills, and employability skills 3 Day Virtual Internship Gained great business and marketing insights from top firms in the UK and put these insights in producing work. Enhanced presentation skills, networking skills, and employability skills

    • Promotions, Social Media and Content Marketing Intern
      • May 2020 - Jul 2020

      Responsible for promoting and optimizing Southern Nature Art Gallery on all social media channels. Creating strategic and engaging content and utilizing marketing strategies on social media, namely, Facebook, Instagram, LinkedIn and Twitter to increase user engagement on posts. Writing blogs for their website and promoting them to drive traffic and bring different artists on board. Managed to increase brand awareness and increase traffic by more than 40% Responsible for promoting and optimizing Southern Nature Art Gallery on all social media channels. Creating strategic and engaging content and utilizing marketing strategies on social media, namely, Facebook, Instagram, LinkedIn and Twitter to increase user engagement on posts. Writing blogs for their website and promoting them to drive traffic and bring different artists on board. Managed to increase brand awareness and increase traffic by more than 40%

  • Dadasaheb Phalke Excellence Awards
    • Mumbai, Maharashtra, India
    • Digital Marketing Intern
      • Feb 2020 - Apr 2020

      • Handled their social media accounts like Facebook, Instagram, YouTube and Twitter. Created content and managed their ads along with garnering over 2000 reactions on the posts. • Carried out thorough research to generate effective and engaging content. • Brought unique traffic via developing and implementing social media campaigns and google ads. • Analyzed their social media channels through Excel and then created a detailed market report. • Handled their social media accounts like Facebook, Instagram, YouTube and Twitter. Created content and managed their ads along with garnering over 2000 reactions on the posts. • Carried out thorough research to generate effective and engaging content. • Brought unique traffic via developing and implementing social media campaigns and google ads. • Analyzed their social media channels through Excel and then created a detailed market report.

    • India
    • Consumer Services
    • Marketing Associate
      • Dec 2018 - Aug 2019

      • Working experience on creating and executing a digital media strategy which lead to an increase in the conversion rate by 35 % via social media platforms • Created the company's first social media strategy, resulting in increased traffic by 24% on their website. • Successfully optimized the company’s website by using necessary keyword in the content for off page Seo purpose, resulting in potential lead generation • Conjured up new strategies to market their vast spread of electronic… Show more • Working experience on creating and executing a digital media strategy which lead to an increase in the conversion rate by 35 % via social media platforms • Created the company's first social media strategy, resulting in increased traffic by 24% on their website. • Successfully optimized the company’s website by using necessary keyword in the content for off page Seo purpose, resulting in potential lead generation • Conjured up new strategies to market their vast spread of electronic products to 30-35 clients daily to successfully drive the sales process leading to conversions • Conducted research for the company through online and offline surveys, to understand the market before launch of the new product; increasing the sales turnout by 33% indicated through comprehensive reports. • Collected data in due time and completed monthly targets with ease. • Demonstrated leadership skills and teamwork by conducting exhibitions and stalls as well as networking with more than 250 new clients and suppliers. Show less • Working experience on creating and executing a digital media strategy which lead to an increase in the conversion rate by 35 % via social media platforms • Created the company's first social media strategy, resulting in increased traffic by 24% on their website. • Successfully optimized the company’s website by using necessary keyword in the content for off page Seo purpose, resulting in potential lead generation • Conjured up new strategies to market their vast spread of electronic… Show more • Working experience on creating and executing a digital media strategy which lead to an increase in the conversion rate by 35 % via social media platforms • Created the company's first social media strategy, resulting in increased traffic by 24% on their website. • Successfully optimized the company’s website by using necessary keyword in the content for off page Seo purpose, resulting in potential lead generation • Conjured up new strategies to market their vast spread of electronic products to 30-35 clients daily to successfully drive the sales process leading to conversions • Conducted research for the company through online and offline surveys, to understand the market before launch of the new product; increasing the sales turnout by 33% indicated through comprehensive reports. • Collected data in due time and completed monthly targets with ease. • Demonstrated leadership skills and teamwork by conducting exhibitions and stalls as well as networking with more than 250 new clients and suppliers. Show less

    • India
    • E-Learning Providers
    • 700 & Above Employee
    • Marketing Intern
      • Aug 2018 - Nov 2018

      • Demonstrated negotiating and analytical skills while working effectively as a team member on a project associated with the Discovery Channel called “Discovery School Super League (DSSL)”  Interacted with over 200 principals and professors of A+, A and B level schools across and in Mumbai for retail and branding the product.  Put together detailed reports after conducting surveys of the schools through thorough market research and successfully got on-board almost 1000 schools to host… Show more • Demonstrated negotiating and analytical skills while working effectively as a team member on a project associated with the Discovery Channel called “Discovery School Super League (DSSL)”  Interacted with over 200 principals and professors of A+, A and B level schools across and in Mumbai for retail and branding the product.  Put together detailed reports after conducting surveys of the schools through thorough market research and successfully got on-board almost 1000 schools to host small and huge competitions. Increased event attendance and engagement by 40% with external email communications and follow-ups.  Developed effective communication and efficient management skills by managing over 560 school kids and parents as clients.  Built professional rapport with over 230 customers and clients by delivering excellent customer service; Creatively strategized the plan whilst their mall campaigns and efficiently converting the leads therefore generating sales. Responsible for generating increased revenue by 25% for the project with Discovery channel via product sale.  Planned and executed Facebook, Twitter and YouTube lead generation campaigns for them. Proven highly effective in identifying the target audiences and devising digital campaigns that engage and inform the audience.  Conceived and executed PR activities which received more than 21,000 reactions over Social Media platforms. Show less • Demonstrated negotiating and analytical skills while working effectively as a team member on a project associated with the Discovery Channel called “Discovery School Super League (DSSL)”  Interacted with over 200 principals and professors of A+, A and B level schools across and in Mumbai for retail and branding the product.  Put together detailed reports after conducting surveys of the schools through thorough market research and successfully got on-board almost 1000 schools to host… Show more • Demonstrated negotiating and analytical skills while working effectively as a team member on a project associated with the Discovery Channel called “Discovery School Super League (DSSL)”  Interacted with over 200 principals and professors of A+, A and B level schools across and in Mumbai for retail and branding the product.  Put together detailed reports after conducting surveys of the schools through thorough market research and successfully got on-board almost 1000 schools to host small and huge competitions. Increased event attendance and engagement by 40% with external email communications and follow-ups.  Developed effective communication and efficient management skills by managing over 560 school kids and parents as clients.  Built professional rapport with over 230 customers and clients by delivering excellent customer service; Creatively strategized the plan whilst their mall campaigns and efficiently converting the leads therefore generating sales. Responsible for generating increased revenue by 25% for the project with Discovery channel via product sale.  Planned and executed Facebook, Twitter and YouTube lead generation campaigns for them. Proven highly effective in identifying the target audiences and devising digital campaigns that engage and inform the audience.  Conceived and executed PR activities which received more than 21,000 reactions over Social Media platforms. Show less

Education

  • University of Southampton
    Master's degree, Marketing
    2019 - 2020
  • SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
    Bachelor of Business Administration - BBA, Marketing
    2015 - 2018

Community

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