Krešimir Tomorad

Financial consultant for OVB Allfinanz Croatia d.o.o. at OVB Allfinanz Hrvatska
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Contact Information
Location
Zaprešić, Zagreb, Croatia, HR
Languages
  • German Limited working proficiency
  • English Full professional proficiency

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Gordana Carevic

cooperation with him is are pure pleasure ! team player, decision makers, very detailed in making assignments, & positive personality !!

Jelena Mucic

Krešimir is one of the most creative and customer focused marketers I had the pleasure to work with. His depth of telecommunication knowledge, cost-effective proposals, goal oriented and analytical approach are key traits that have made Krešimir’s projects and campaigns very successful. He is great colleague and it is my pleasure to recommend him, Krešimir would be a valuable assett to any organization.

Ana Bat, MBA

It was great pleasure working with Krešo. He is a good team player, well organized, highly motivated, focused on external and internal customers, always delivers tasks on time and with quality and always willing to help. We worked together on many projects in Vipnet and I could recommend him as one of my best associates.

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Experience

    • Croatia
    • Financial Services
    • 1 - 100 Employee
    • Financial consultant for OVB Allfinanz Croatia d.o.o.
      • Mar 2013 - Present

      First as a part time job but in last 2 years as a full time job. Leading a team of financial advisors in Zagreb and Zagreb metropolitan area offices. Working with established and respected financial partners (banks, leasing companies, insurance companies) in order to provide best possible financial solution for our clients. First as a part time job but in last 2 years as a full time job. Leading a team of financial advisors in Zagreb and Zagreb metropolitan area offices. Working with established and respected financial partners (banks, leasing companies, insurance companies) in order to provide best possible financial solution for our clients.

    • Executive commercial excellence manager
      • Sep 2020 - Dec 2021

      Devise and manage market specific business plans and strategic commercial excellence programs to support sales, brand, and market development of the company. Oversee execution of operating plan and coordinate key projects and initiatives. Ensure adaptation of company key activities and identify further business opportunities with external stakeholders. • Achieved 90% of company planned revenue for 2020 • Devised and managed educational and training process within the company which resulted in increased sales efficiency and results • Successfully adapted business to online due to Covid-19, preserving company revenue stream Show less

    • Croatia
    • Education Administration Programs
    • 1 - 100 Employee
    • Director of Marketing and Sales
      • May 2017 - Sep 2020

      Executive management position within biggest educational publishing group in Europe. Directed 65+ employees within departments of Marketing and development, CRM, Customer Service and Sales & Promotions, responsible for building effective sales and marketing strategies and maximizing sales potential at national level. Oversaw execution of sales and marketing plans and coordinated establishment of procedures and processes, targeted towards increasing employees’ effectiveness and efficiency, thus enabling company's strategic growth and development. Ensured effective control of marketing results and took corrective action to guarantee that achievement of marketing objectives falls within designated budgets. Adjusted marketing strategy according to research, in order to meet changing market and competitive conditions. • 25% yearly sales increase in 2 consecutive years, 10% sales increase in 3rd year and over 15M EUR yearly company revenues • Successfully led (digital) marketing campaigns, events, projects and product go-to-market launches (i.e. IZZI digital platform) • Won over 31% market share as a 2nd player in the market Show less

    • Croatia
    • Telecommunications
    • 300 - 400 Employee
    • Head of Key Sales projects
      • Aug 2013 - May 2017

      Successfully led teams and projects of key importance within Market & Sales sector for 4 years, presenting strong operations/people management and execution skills as a single point of contact • Reached market leadership position for Vipnet in HFC segment, with 57% market share and covering over 63 biggest cities in Croatia • Achieved all set market KPIs, within agreed scope, budget, schedule, and quality, including 19% increase in segment revenue • Developed new sales channels and improved education and training processes for sales employees Show less

    • Head of marketing for Tomato brand, Marketing manager for fixed and convergent offer
      • Jul 2006 - May 2013

      Successfully led brands, projects and market segment departments by managing multi-departmental teams for 7 years, defining strategy and positioning as well as monitoring entire E2E implementation processes and all related marketing, communication and pre-sales activities (ATL and BTL, events, PR, coops) • Reached #1 sub-brand position in telecom industry for Tomato brand, introducing Tomato in postpaid segment and opening new sales channels with over 1.000 POSs • Led transformation of Vipnet from mobile to complete convergent operator, reaching over 20.000 fixed users in first year of business • Contributed in bringing Vipnet to a position of market leader in mobile broadband and voice services from 2006 to 2010 with 48% increase in number of customers and 32% increase in revenue Show less

    • Management Assistant
      • Nov 2005 - Jun 2006

      Planned and monitored all commercial activities within the company • Led negotiation and acquisition of large-scale clients (retail chains) which significantly contributed to increase in company’s revenues and profit growth • Coordinated all market research, competitive analysis and debt collection Planned and monitored all commercial activities within the company • Led negotiation and acquisition of large-scale clients (retail chains) which significantly contributed to increase in company’s revenues and profit growth • Coordinated all market research, competitive analysis and debt collection

    • Economics professor
      • Sep 2005 - Dec 2005

      Professor for 5 subjects: Accounting, Economics, Entrepreneurship, Business communication and Statistics Professor for 5 subjects: Accounting, Economics, Entrepreneurship, Business communication and Statistics

Education

  • Centenary College of Louisiana, Shreveport
    Bachelor of Arts - BA, Economics and Business Administrations
  • University of Economics, Zagreb
    mag. of Economics, Economis, Marketing
  • Howard Community College, Big Spring, Texas
    Associate Degree, Economics and Business Administrations
  • XVI gymnasium (foreign languages), Križanićeva, Zagreb
    high school graduate, foreign languages

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