Kresentia Tayu

Digital Brand Marketing at Hey, Glow
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Contact Information
Location
Tangerang Selatan, Banten, Indonesia, ID
Languages
  • Indonesian Native or bilingual proficiency
  • English Full professional proficiency
  • Korean Limited working proficiency

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Bio

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Experience

    • Indonesia
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Digital Brand Marketing
      • Jan 2023 - Present

      Working for FEMMUE, Eco Your Skin, and Hey, GLow Working for FEMMUE, Eco Your Skin, and Hey, GLow

    • Indonesia
    • Advertising Services
    • 1 - 100 Employee
    • Creative Tiktok Intern
      • Feb 2022 - Jul 2022

      1. Participate in brainstorming with senior team members on client's content planning by providing recommendations based on market analysis such as competitor contents, trends on social media that are suitable for target market, and events that support brand purpose. 2. Identify social media contents for clients and develop the ideas to be proposed to senior team members by create monthly content planning. 3. Responsible for content planning by creating captions for posts, create content storylines, and posting schedule. 4. Responsible as admin for client social media. Show less

    • President
      • Apr 2021 - Apr 2022

      Organization responsible for Multimedia Nusantara University Student Organizations Regeneration. The main responsible include: 1. Lead the Regeneration System of Student Organizations of Multimedia Nusantara University from University level to department and major level. 2. Conduct a forum for Student Organizations awareness and needs from students. 3. Create and conduct a regeneration program to be followed by all the Student Organizations from time table, administration, interview, and focus group discussion by collaborating with each Student Organizations stakeholders. 4. Hosting campaign of Student Organizations Candidates for chairman and vice chairman by providing outstanding campaign programs for electors and preventing campaign violations. 5. Conduct general elections by work and collaborate with each Student Organizations stakeholders to promote and execute clean general elections. 6. Manage human resource and relation of the teammates, committee, and university by providing consultation and thoughtful problem solving based on the rules and regulation applied in organizations and university for best outcome. 7. Responsible for orgnizations development by handling administrative needs to be reported for university stakeholders. 8. Identify andd solving internal problem of the organization and all of the regeneration process for every student organization by analyzing the problem and taking actionable insight such as awareness and affiliation growth problem. 9. Lead content planning process by measuring important information can be delivered in interesting design with effectiveness in social media and email on schedule. Show less

    • Crew Member - Person In Charge
      • Aug 2021 - Aug 2021

      Selected as one of 41 Mentors for leading a group of freshmen year for introducing the Communication Department in Multimedia Nusantara University. 1. Responsible for leading a group of Communication Department freshman year to fulfill orientation period by mentoring orientation tasks and projects and introduce the department with provided contents. Selected as one of 41 Mentors for leading a group of freshmen year for introducing the Communication Department in Multimedia Nusantara University. 1. Responsible for leading a group of Communication Department freshman year to fulfill orientation period by mentoring orientation tasks and projects and introduce the department with provided contents.

    • India
    • Education Administration Programs
    • 700 & Above Employee
    • Official Campus Ambassador at International MUN
      • Apr 2021 - May 2021

      Responsible for representing the International Model United Nation and promoting Online Conference 52.0 - 56.0 program and hosting sharing sessions about SDGs held for students. Responsible for representing the International Model United Nation and promoting Online Conference 52.0 - 56.0 program and hosting sharing sessions about SDGs held for students.

    • Team Coach - Paskibra
      • Jul 2019 - Feb 2020

      1. Create a training program schedule, training goals, and achievement goals for a year. 2. Create a monthly report for School assessment. 3. Manage human resource, analysis needs and wants of the students to optimize training program goals. 4. Coach 36 students regularly once a week and 16 to 18 students special force for contests three weeks a month based on the training program. 1. Create a training program schedule, training goals, and achievement goals for a year. 2. Create a monthly report for School assessment. 3. Manage human resource, analysis needs and wants of the students to optimize training program goals. 4. Coach 36 students regularly once a week and 16 to 18 students special force for contests three weeks a month based on the training program.

    • Sekretaris Pendidikan dan Pelatihan Paskibra Kota Tangerang Selatan 2019
      • Jan 2019 - May 2019

      1. Responsible for working on administration such as proposal, financial statements, letters, minutes of meeting. 2. Responsible for mastering Microsoft Excel, Microsoft Word, and Canva for Organizational Needs. 3. Responsible for working on Presenting the meeting with the committee and third party. 4. Responsible for detailed data archiving based on data type proposals, financial statements, letters by dates and urgency. 5. Able to work on bureaucratic management. Every file created for organisational purposes must be approved by Purna Paskibraka Indonesia followed by permission from Dinas Pemuda dan Olahraga Tangerang Selatan. 6. Able to work under pressure as a Semi-Militer Organization with effective time management. Show less

Education

  • Universitas Multimedia Nusantara
    Ilmu Komunikasi, Business/Corporate Communications
    2019 - 2022

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