OLGA KRATKO

Product Marketing Manager (IaaS, SaaS, Infosecurity) at ActiveCloud
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Contact Information
us****@****om
(386) 825-5501
Location
Warsaw, Mazowieckie, Poland, PL
Languages
  • Русский Native or bilingual proficiency
  • English Professional working proficiency
  • Белорусский Native or bilingual proficiency
  • Польский Limited working proficiency
Skills

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Credentials

  • Internet Marketing digital school
    ARTOX
    Jan, 2012
    - Nov, 2024

Experience

  • ActiveCloud
    • Belarus
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Product Marketing Manager (IaaS, SaaS, Infosecurity)
      • Mar 2019 - Present

      Analysis of the market, products, competitors (IaaS, SaaS, Infosecurity) Content marketing (site, blog, FB. Instagram, telegram, LinkedIn) Media Relations (communication with authors and media) Event Marketing (online\offline events) Participation in the budgeting of the marketing department Internet marketing (SMM, SEO, PPC, DM, analytics) Analysis of the market, products, competitors (IaaS, SaaS, Infosecurity) Content marketing (site, blog, FB. Instagram, telegram, LinkedIn) Media Relations (communication with authors and media) Event Marketing (online\offline events) Participation in the budgeting of the marketing department Internet marketing (SMM, SEO, PPC, DM, analytics)

  • ASBIS
    • Cyprus
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Head of Marketing for Perenio Smart Home (IoT)
      • Jan 2018 - Oct 2018

      Developed a new brand Perenio Smart Home Developed a marketing plan and marketing budgets, a marketing activity plan. Organized the work of marketing and PR in 3 countries Organized the work of the press service (strategy PR, press office, media card for 3 countries, publication plan) Organized a press conference in Prague on the launch of the product (15 journalists from 3 countries, more than 30 publications) Organized participation in 2 exhibitions. Organized development of design of advertising and online media for SMM, digital marketing, shooting promo video. Organized content creation for sites Perenio.com / by / en / ua Hired and trained 5 marketing and PR employees Organized financial accounting of marketing activities. Show less

  • Modern Security
    • Belgium
    • Construction
    • Head of Marketing (IoT)
      • Mar 2017 - Jan 2018

      Management of a complex of marketing, including: Internet marketing (SMM, SEO, contextual advertising, email, analytics) Development and implementation of marketing plan PR-activities: organization of publications of technical reviews on innovative products. Exhibitions: organization and holding of exhibition events Seminars: organization, promotion and holding of seminars for specialists in the field of security systems. Management of the marketing service (3 people): setting tasks, training, control. Show less

  • Minsk Television Information Networks
    • Belarus
    • Head of Product Marketing (Telecom)
      • Feb 2013 - Sep 2016

      Planning of marketing activities and budget Marketing research Product management of Internet services Maintenance of corporate services Managment of the department Development of loyalty programs CRM marketing Internet marketing Websites, Mobile apps - Development and promotion Planning of marketing activities and budget Marketing research Product management of Internet services Maintenance of corporate services Managment of the department Development of loyalty programs CRM marketing Internet marketing Websites, Mobile apps - Development and promotion

  • Cosmos TV
    • Belarus
    • Leading Marketing Specialist (Telecom)
      • Feb 2007 - Jan 2013

      Budget planning of marketing, Preparation and approval of a marketing plan Development of marketing and PR-activities Strategy development services company Recruitment and training of marketing staff. Budget planning of marketing, Preparation and approval of a marketing plan Development of marketing and PR-activities Strategy development services company Recruitment and training of marketing staff.

Education

  • Belarusian State University
    Master's degree, Applied Mathematics
  • Belarusian State Economics University
    Bachelor's degree, International Economy

Community

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