Maria K.

Marketing Lead at GBSB Global Business School
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Biella Metropolitan Area, IT

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Credentials

  • Agile Project Management
    Google
    Sep, 2021
    - Nov, 2024
  • Capstone: Applying Project Management in the Real World
    Google
    Sep, 2021
    - Nov, 2024
  • Google Project Management
    Google
    Sep, 2021
    - Nov, 2024
  • Google Project Management Certificate
    Coursera
    Sep, 2021
    - Nov, 2024
  • Project Execution: Running the Project
    Google
    Sep, 2021
    - Nov, 2024
  • Project Initiation: Starting a Successful Project
    Google
    Sep, 2021
    - Nov, 2024
  • Project Planning: Putting It All Together
    Google
    Sep, 2021
    - Nov, 2024
  • Foundations of Project Management
    Google
    Aug, 2021
    - Nov, 2024
  • Fundamentals of Digital Marketing
    Google
    Mar, 2019
    - Nov, 2024
  • Campaign Manager Certification Exam
    Google
    Apr, 2019
    - Nov, 2024
  • Google Ads Display
    Google
    Apr, 2019
    - Nov, 2024
  • Google Ads Display Certification
    Google
    Apr, 2019
    - Nov, 2024
  • Google Ads Fundamentals
    Google
    Apr, 2019
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google
    Apr, 2019
    - Nov, 2024
  • Mobile Sites Certification
    Google
    Apr, 2019
    - Nov, 2024
  • Search Ads 360 Certification Exam
    Google
    Apr, 2019
    - Nov, 2024

Experience

  • GBSB Global Business School
    • Spain
    • Education Administration Programs
    • 1 - 100 Employee
    • Marketing Lead
      • Jul 2022 - Present

      Lead Generation • Website content management (UX optimization, updating the content of the programs, campuses, accreditations, full website audit, etc.); SEO optimization activities; • Management of various Ads campaigns in Google, Facebook, LinkedIn; Organization of offline and online events for attracting new students (webinars, fairs, workshops etc.); • Search for the new lead generating platforms and listing the schools´ programs within those. • Maintaining and improving activities with currently performing platforms; • Marketing vendors activities supervision. Strategy • Launch of new (re-launch of the old) educational products; the full cycle of the new product (educational program introduction) responsibility starting from researching and preparing marketing materials for the website and sales purposes to communication of the new product launch within the organization (mainly with the Admissions Office); • Ongoing competition and product/ market research; • Evaluation of the efficiency of the marketing channel mix with further implementation of the improvement actions. Design and Marketing Materials • Full ownership of preparation of different marketing activities of the school, such as program brochures, leaflets, manuals, social media artworks etc.; • Analysis of competitors’ marketing materials in order to obtain best market insights; • Ongoing communication with graphic designers for any amendments when needed; • Regular revision and adjustment of marketing activities according to the situation. About the company: IVAEN Education is a dynamic organization into creative solutions in higher education, representing a network of innovative business schools and educational companies across Europe. For more information visit: https://ivaen.org/ https://www.global-business-school.org/ Show less

  • Skyeng
    • Cyprus
    • Professional Training and Coaching
    • 700 & Above Employee
    • Marketing Project & Product Manager
      • Dec 2021 - Sep 2022

      Skyeng is one of the largest EdTech companies with an estimated value of $150 million. It is one of the top 30 IT companies according to Forbes regional ranking. • Development of promo calendar and special projects as referral program for different countries ; • Participation in the generation of ideas for promotions and special projects; • Project management of launches of promotions and special projects; •Setting tasks for designers, copywriters, marketers. Monitoring their implementation and terms; • Analysis of the results of promotions and special projects; • Testing different promo options; • Creation of landing pages / quizzes for different languages, conversion on the landing page; • Creation of advertising creatives, CTR growth; • Description of business requirements for marketing tasks; • Monitoring the implementation of projects in Skyeng International; • Maintaining a database of content managers to fill the site; • Implementation of various projects that will help in achieving the goal. • Performing other tasks assigned by the supervisor. Show less

  • VOLKA GAMES
    • Cyprus
    • Computer Games
    • 1 - 100 Employee
    • Creative Advertising Project Manager
      • Dec 2020 - Dec 2021

      Creation of briefs and technical tasks for artists and animators: ads ideas description, technical requirements, designing sketches of the ads, storyboards and scenarios, looking for the references, confirming the brief with other team members • Ideas creation for ads • Communication with freelancers / communication with team members / delivering briefs / controlling execution of the tasks according to the brief • Control and supervision of the ads creation workflow, payments, contracts, deadlines • Quality check and finalising the ads before releasing them to web • Reporting to supervisor • Preparing simple banners in Photoshop • Create the headlines (call-to-actions) and descriptions in English and Russian • Managing the localisations of headlines and creatives into other languages • Researching the freelance-markets and communities for talented artists www.peopleperhour.com, https://www.upwork.com, behance.net, artstation.com, etc • Research of games advertising market Show less

  • Bottega Verde
    • Italy
    • Cosmetics
    • 300 - 400 Employee
    • Assistente di Brand Manager
      • Sep 2019 - Apr 2020

      Collaborate with stakeholders and other key players to establish brand objectives and strategies. Conduct research to understand markets and determine how to position the company’s brand. Suggest and implement creative ideas for marketing operations. Assist in the development and optimization of marketing campaigns (product launching and promotion). Liaise with other departments such as sales, product development, and other teams. Monitor budgets to maximize profits and minimize costs. Evaluate competition, industry and market trends. Generate reports on brand performance, sales, and all marketing projects. Monitor and analyze market share trends, sales volumes, and competition. Assist in the development and implementation of promotional initiatives to ensure the increase in profits within budgeted parameters. Identify and generate business development ideas and collaborate with team members to implement the plans. Oversee product management and/or cost reduction projects to ensure achievement of results in sales, planning, market research, advertising, promotions and more. Monitor marketing parameters such as distribution, pricing and POS to better position and optimize the company’s products and services. Analyze the gains of marketing campaigns and efforts, creating reports and providing recommendations to improve. Show less

  • OOO TEKS
    • Italia
    • Export manager
      • May 2018 - Oct 2019

      • Supervise development team on daily basis to execute assigned projects within deadlines and budget. • Act as primary contact for customer queries and concerns. • Perform customer negotiations for contractual terms and agreements. • Prepare project proposals and develop project plan, schedule and budget. • Determine resource requirements and identify resources with right skills to successfully execute projects. • Assess potential risks and technical challenges and develop appropriate mitigation plans. • Develop business presentations for customer as needed. • Develop cost reduction initiatives while maintaining quality and productivity. • Interact with customers to clearly understand business needs and expectations. • Build positive working relationships with customers and ensure customer satisfaction. • Analyze and resolve project issues in timely and accurate manner. Show less

  • Vinitaly International
    • Italy
    • Food & Beverages
    • 1 - 100 Employee
    • Public Relations Communication
      • Apr 2019 - Apr 2019

      - Presentazione dei premi 5 Star Wine 2018 alle cantine selezionate. - Creazione di contenuti digitali per gli account social. - Interviste ai produttori. - Promozione del brand. - Presentazione dei premi 5 Star Wine 2018 alle cantine selezionate. - Creazione di contenuti digitali per gli account social. - Interviste ai produttori. - Promozione del brand.

  • TROMSØ CONSULTING GROUP AS (TCG)
    • Norvegia
    • Project Manager
      • May 2016 - May 2018

      Followed market oriented projects for organizations and export industries, especially within the seafood sector. Market analysis, logistic analysis, distribution analysis and brand building could be mentioned in this respect. Followed market oriented projects for organizations and export industries, especially within the seafood sector. Market analysis, logistic analysis, distribution analysis and brand building could be mentioned in this respect.

  • Special Gabbiette Muselettes S.r.l.
    • Pont Saint Martin
    • Administrative Office Assistant
      • Sep 2014 - Mar 2016

      • Ricerche di mercato (concorrenti, clienti e fornitori); • Gestione del personale; • Creazione del sito aziendale e di prodotti pubblicitari ed iniziative promozionali; • Partecipazione alle fiere di settore per promuovere l’azienda ed allacciare rapporti con nuovi clienti e fornitori; • Promozione dei prodotti aziendali; • Contabilità. • Ricerche di mercato (concorrenti, clienti e fornitori); • Gestione del personale; • Creazione del sito aziendale e di prodotti pubblicitari ed iniziative promozionali; • Partecipazione alle fiere di settore per promuovere l’azienda ed allacciare rapporti con nuovi clienti e fornitori; • Promozione dei prodotti aziendali; • Contabilità.

  • TROMSØ CONSULTING GROUP AS (TCG)
    • Norvegia
    • Consulente export
      • Jan 2014 - Sep 2014

      Market investigations, Logistic studies, Distribution analysis in seafood sector. Market investigations, Logistic studies, Distribution analysis in seafood sector.

  • CO.RE. Informatica S.r.l.
    • Ivrea
    • Technical Project Coordinator
      • Jun 2012 - Dec 2013

      Mansioni: • Monitoring e counseling per i sistemi informatici di gestione acquisti/vendite e logistica concessionari FIAT Group in Russia, UK e CHRYSLER Group mondiale, SORIN Group mondiale; • Problem solving; • Assistenza clienti Mansioni: • Monitoring e counseling per i sistemi informatici di gestione acquisti/vendite e logistica concessionari FIAT Group in Russia, UK e CHRYSLER Group mondiale, SORIN Group mondiale; • Problem solving; • Assistenza clienti

  • PISANI EDITORE S.R.L.
    • France
    • Business Consulting and Services
    • Project Coordinator
      • Oct 2011 - Jun 2012

      • Preparare l’uscita di un nuovo magazine per il mercato russo; • Ricerca e sviluppo della clientela; • Fundrising (ricerca sponsor e vendita spazi pubblicitari); • Traduzione di articoli da Inglese ed Italiano al Russo. • Preparare l’uscita di un nuovo magazine per il mercato russo; • Ricerca e sviluppo della clientela; • Fundrising (ricerca sponsor e vendita spazi pubblicitari); • Traduzione di articoli da Inglese ed Italiano al Russo.

Education

  • Università IULM
    Master's degree, Food Wine and Bevarige
    2018 - 2019
  • ENAIP Biella
    Grafica e Web Design
    2010 - 2011
  • Moscow University for the Humanities
    Laurea Specialistica, Pubblicità
    2004 - 2009
  • College of Moscow University for the Humanities
    Diploma Istituto Tecnico e Professionale, Gestione dei servizi di viaggio e turismo
    2001 - 2004

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