Experience

VTVL

• Singapore
• Software Development
• 1 - 100 Employee

• Growth

  • Nov 2022 - Present



Abas Finance

• Community Manager & Growth

  • Apr 2022 - Oct 2022

  Grew the Abas Finance community on various social platforms (Twitter & Discord).Monitored Discord and Twitter metrics to ensure consistent social media growth for the protocol.Worked with project founders to create branding and growth strategy resulting in protocol TVL growing to over 1 million in less than a month.Connected and set up various collaborations between Abas and other Solana-based DEFI protocols.Planned and created a content calendar for our community channels.Compiled user feedback and presented it to developers during weekly meetings.Analyzed competing DEFI protocols and provided feedback to developers on how to improve UX and the overall product.Constructed a unique product identity by creating branding assets and custom Discord bots for our community.Created educational content for the protocol and provided support to users through our Discord server.



Calculum

• Consultant (Marketing & BD)

  • Jun 2022 - Jul 2022

  Advised Calculum team on best practices to launch their DEFI protocol.Created mockups of recommended UI/UX for users.Developed user education plan in preparation for protocol launch.Recommended potential branding styles to appeal to a crypto-native user base. Advised Calculum team on best practices to launch their DEFI protocol.Created mockups of recommended UI/UX for users.Developed user education plan in preparation for protocol launch.Recommended potential branding styles to appeal to a crypto-native user base.



Self-employed

• Independent Blockchain Researcher & Analyst

  • Jan 2022 - Apr 2022

  Actively researching growing Cryptocurrency and Web3 ecosystem.Writing for "Deep Dive" substack (kraz.substack.com) Actively researching growing Cryptocurrency and Web3 ecosystem.Writing for "Deep Dive" substack (kraz.substack.com)



Glacier Media Digital

• Canada
• Advertising Services
• 1 - 100 Employee

• Multimedia Accounts Executive

  • Apr 2021 - Jan 2022

  Worked with clients to create engaging advertisement campaigns.Facilitated communication between the in-house design team and clients.Worked with marketing and design team to brainstorm high-converting campaign strategies and creative designs. Worked with clients to create engaging advertisement campaigns.Facilitated communication between the in-house design team and clients.Worked with marketing and design team to brainstorm high-converting campaign strategies and creative designs.



Zarkov Communications

• Founder

  • Aug 2018 - Apr 2021

  Directed large-scale online marketing campaigns for clients.Created visually captivating social media content for engagement and growth.Wrote attention-grabbing copy for digital ads on Facebook and Instagram.Organically grew businesses social media following through posting appealing content and engaging with the audience of the brand.Communicated directly with clients to develop a marketing strategy related to the business's core values.Spearheaded large-scale email marketing campaigns to bring in new local leads to businesses.Created long-standing relationships with clients by providing impressive and consistent results.Developed skills in educating potential clients on complex products and their benefits.



Self-employed

• E-commerce Brand Builder

  • Nov 2017 - Apr 2021

  Launched, marketed, and scaled 8 white label e-commerce brands.Leveraged digital ads on Facebook & Instagram to reach the target audience of the brand. Planned and designed creatives, optimizing for maximum engagement and virality on their respective platforms. Utilized A/B testing to narrow down on most effective and profitable creatives. Worked with Instagram influencer accounts to increase our brand presence and acquire additional traffic.

• Freelance Web Developer

  • Jan 2016 - May 2018



Forensic Guardians International Consulting Inc.

• Canada
• Security and Investigations
• 1 - 100 Employee

• Web Developer

  • Jan 2020 - Apr 2020

  Worked with a team of 5 developers on a term-long industry project to deliver an application for our client.Utilized React, Node, and Express for the UX/UI design and MS SQL to store data and informationImplemented interactive body mapping, client dashboard, administrator panel, notification system, and two-factor authentication. Worked with a team of 5 developers on a term-long industry project to deliver an application for our client.Utilized React, Node, and Express for the UX/UI design and MS SQL to store data and informationImplemented interactive body mapping, client dashboard, administrator panel, notification system, and two-factor authentication.