Experience

Collagen For Her

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Co-Founder

  • Dec 2017 - Present

  Collagen For Her is a line of collagen products designed to help women take the guesswork out of buying supplements. For more information, visit www.CollagenForHer.com! Collagen For Her In The News: 1. https://www.entrepreneur.com/article/320560 2. http://clairemonttimes.com/startups/collagen-for-her-smart-girls-protein/ 3. https://www.refinery29.com/en-us/2018/09/210388/f-project-womens-startup-economy 4. http://clairemonttimes.com/wild-and-wise-women-making-dreams-come-true/ 5. http://sdvoyager.com/interview/meet-kaitlyn-rackens-collagen-east-village/



Red Krypton

• United States
• Advertising Services
• 1 - 100 Employee

• Advisor & Retention Specialist

  • May 2021 - Present



Sabbatical, World Travel

• Sabbatical, World Travel

  • Jan 2017 - Aug 2017

  Over a seven month period, I traveled to 18 different countries in order to experience different cultures and gain insights into how people in other parts of the world live. Over a seven month period, I traveled to 18 different countries in order to experience different cultures and gain insights into how people in other parts of the world live.



Pure Barre

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Marketing and Communications Consultant

  • May 2016 - Aug 2016

  • Developed a complete marketing and communications plan for Pure Barre in order to differentiate Pure Barre Bethesda within a highly saturated fitness market; primary goal was to develop their unique selling proposition in order to increase the number of members at the fitness studio. • Conducted extensive research on the fitness industry, perceptions of Pure Barre, customer feedback, competitive analysis, and SWOT analysis. • Leveraged insights from research in order to identify potential target markets, build out buyer personas, and develop an overall marketing strategy for the studio.



SafeGuard Cyber

• United States
• Computer and Network Security
• 1 - 100 Employee

• Marketing Manager

  • Dec 2014 - Aug 2016

  • Create all marketing content including blogs, infosheets, case studies, etc. • Managed the rebrand and launch of new company website via WordPress; duties included copy writing, user interface design, and user experience design. • Track website and content performance using Google Analytics; develop and distribute weekly, monthly, and annual reports to the executive team. • Manage all company social media outlets including Facebook, Twitter, LinkedIn, and YouTube. • Coordinate and execute all search engine optimization (SEO) efforts. • Conduct thorough and ongoing competitive intelligence and market research on competitors; conduct competitive analysis training for the Sales team. • Develop, manage, and track annual marketing calendar by setting goals, establishing benchmarks, and identifying opportunities throughout the year. • Researched and developed buyer personas in order to enhance targeted marketing efforts; conduct audits and fill holes of marketing content per each buyer persona. • Develop an award submission calendar and process; secured multiple nominations and awards for Social SafeGuard including 2016 Best Places to Work, Best Regulatory Compliance Solution, and Hottest Cybersecurity Innovation. • Coordinate the attendance and sponsorships of all external events.



BAE Systems

• United Kingdom
• Defense and Space Manufacturing
• 700 & Above Employee

• Senior Business Development Associate/ Business Development Associate

  • May 2013 - Dec 2014

  My position at BAE Systems was held within the Business Development Operations group and had a heavy emphasis on company communications. • Redesigned and launched the new business development “Portal for Winning”; project lead for the two main modules of the portal: Business Development Information Center and Reports and Dashboards. • Manage three different business development SharePoint sites to ensure all information is accurate, up to date and easy to find; currently working to integrate all three sites into the new BD “Portal for Winning”. • Chief Editor of the business development newsletter; collect, edit and organize all content monthly. • Researched, selected and launched a new social media collaboration tool within the business development organization; conducted feedback surveys and interviews to assess the effectiveness of the tool in order to make a final implementation decision. • Use key performance indicators to perform an analysis of current business in order to keep us on track for our annual and quarterly goals. * Promoted in July 2014 from Business Development Associate to Senior Business Development Associate.