Experience

Boost Nigeria

• Internet Publishing
• 1 - 100 Employee

• Co-Founder

  • Mar 2021 - Present

  Building a B2B commerce platform powering growth for Africa’s convenience economy. We make it radically easy for the entire supply ecosystem to better serve retailers, wherever they are on their digital journey. We boost small retailer customers with working capital and market insights so that they can capably grow their businesses. For manufacturers and distributors, we provide direct access to retailers and a range of data analytics and software solutions. Building a B2B commerce platform powering growth for Africa’s convenience economy. We make it radically easy for the entire supply ecosystem to better serve retailers, wherever they are on their digital journey. We boost small retailer customers with working capital and market insights so that they can capably grow their businesses. For manufacturers and distributors, we provide direct access to retailers and a range of data analytics and software solutions.



MyMobihealth

• United States

• Chief Marketing Officer and Chief Business Development Officer

  • Jan 2020 - Dec 2020

  • Headed the marketing and business development arms of an integrated Telehealth company that provides tele-consultations, diagnosis, and medication with Lagos as the entry point • Reconfigured the customer experience significantly easing use of product and leading to over 100% rise in premium registrants and over 50,000 mass market subscribers in Q1 • Implemented a Corona response strategy that increased premium market downloads by 60% in the first month • Headed the marketing and business development arms of an integrated Telehealth company that provides tele-consultations, diagnosis, and medication with Lagos as the entry point • Reconfigured the customer experience significantly easing use of product and leading to over 100% rise in premium registrants and over 50,000 mass market subscribers in Q1 • Implemented a Corona response strategy that increased premium market downloads by 60% in the first month



Imni Global

• Higher Education
• 1 - 100 Employee

• Founder/CEO

  • Jan 2019 - Mar 2020

  • Started an e-commerce site with the aim of capturing 10% of the estimated $5.83 billion of annual transactions across the textile, leather, and accessories markets in Nigeria, while providing SMEs and artisans more range and buyers more options. • Secured a tripartite deal with the Leather Products Manufacturers Association (LEPMAS) in Abia State, a leading development agency, and our organization to train, brand, and onboard skilled artisans from the Aba Leather Cluster. Managed the day to day of liaising with web developers, graphic designers, various artisans, development agencies, and other involved parties.



Africa Digital Media Institute - ADMI

• Kenya
• Higher Education
• 1 - 100 Employee

• Growth Consultant

  • Mar 2019 - Aug 2019

  Created a comprehensive West Africa entry strategy for the digital media company harnes-sing the rising use of animation in education and Nollywood [the local film industry and largest in the region] Created a comprehensive West Africa entry strategy for the digital media company harnes-sing the rising use of animation in education and Nollywood [the local film industry and largest in the region]



Zipline International Inc.

• United States
• Telecommunications
• 1 - 100 Employee

• Business Development and Government Relations

  • Mar 2018 - Feb 2019

  • Secured a Letter of Intent from the Ministry of Health for Ghana, which translated into a 4-year service agreement for drone healthcare logistics providing at least 8 million people with emergency healthcare services • Submitted a proposal to the Ministry of Health for Lagos State for a service that will provide 70% of the state access to emergency healthcare in less than 15 minutes. The proposal showed economic benefits using DALY analysis of up to 6 times the value of the investment by Lagos State • Initiated conversations and knowledge sharing between the Ministry of Aviations of Ghana, Senegal and Cote D'Ivoire with the Ministry of Aviation in Rwanda to learn best practices from their functional drone management systems, and work towards an Africa wide drone policy



INL Consulting

• Nigeria
• Research
• 1 - 100 Employee

• Senior Consultant

  • May 2016 - Dec 2017

  - Took the lead in a project recruited by ENALBE2 to provide guidance and training to the Kano Centre for Research and Development (CRD), on its Business Environment Situation (BESA) report - Engaged a comprehensive review of the BESA report - Met with ISELinKS members and other sector players and experts in order to better understand/frame the policy position for the project - Assisted CRD and ISELinKS to develop a comprehensive policy brief - Took the lead in a project recruited by ENALBE2 to provide guidance and training to the Kano Centre for Research and Development (CRD), on its Business Environment Situation (BESA) report - Engaged a comprehensive review of the BESA report - Met with ISELinKS members and other sector players and experts in order to better understand/frame the policy position for the project - Assisted CRD and ISELinKS to develop a comprehensive policy brief



LVMH Wines & Spirits, GDN Nigeria

• Product Manager Hennessy

  • Apr 2015 - Oct 2015

  - Headed the brand’s consumer facing assets in particular redesigning its key recruiting platform - The Commando to better recruit across different socioeconomic brackets in line with Nigeria's unique market dynamics - Successfully implemented a redesigned format of the brand’s biggest asset [Hennessy Artistry] - Headed the brand’s digital assets, overseeing a steady rise in followers and interaction across all platforms - Headed the brand’s consumer facing assets in particular redesigning its key recruiting platform - The Commando to better recruit across different socioeconomic brackets in line with Nigeria's unique market dynamics - Successfully implemented a redesigned format of the brand’s biggest asset [Hennessy Artistry] - Headed the brand’s digital assets, overseeing a steady rise in followers and interaction across all platforms



HEINEKEN

• Netherlands

• Maltina Assistant Brand Manager

  • Dec 2013 - Mar 2015

  - Launched the Maltina on-the-go bottle (first of its kind) nationwide seeing an immediate impact in brand market share and shelf space. This was the first phase in a 360 Credential Campaign [ATL | BTL | TTL | Digital] that highlighted the brand’s health benefits- Took the lead in executing Maltina Dance All (brand’s largest asset - N600mn), making it more integrated in the brand’s thematic campaign of ‘Sharing Happiness’ and reflecting this along all channels with social media assets seeing broad increase in interaction and followership e.g. Twitter over 100% increase over the activation month

• Assistant Brand Manager Amstel Malta

  • Sep 2013 - Dec 2013

  - Updating all brand visual assets [SKUs, ATL, Digital] to align with brand’s premium positioning- Aligning brand with pertinent assets e.g. ambassadors, programs [BTL]

• Management Trainee

  • Jan 2013 - Aug 2013

  - First trainee in company history to have program truncated after 9 months [usually a year]- Was in charge of the Heineken House, localising the brand’s digital strategy, and developing an experiential experience around the campaign ‘Be a man of your world’



Africa Strategic Consulting

• France
• Business Consulting and Services

• Consultant

  • Jan 2010 - Dec 2012

  - (Oct, 2012) Michael Zaoui: Did background research for his International Herald Tribune panel on ‘The Promise of Africa, The Power of the Mediterranean' - (Jul - Sept, 2012) Technopol: Edited 3 chapters on a book on repositioning the housing sector for 4 million residents of Liaoning, China - (Feb - Apr, 2012) Technopol: Collated extensive data for the AfDB’s report on the 313 million strong emerging African middle class - (Jan - Mar, 2010) UN Habitat: Assisted in preparing for the 5th World Urban Forum in Rio de Janeiro, Brazil. Notably crafting the Youth Urban Agenda that launched the Youth Urban Assembly



Exclusive Analysis

• United Kingdom
• Investment Management
• 1 - 100 Employee

• Research Analyst

  • Nov 2011 - Jan 2012

  - Global strategy firm that focused on political and economic risks providing services for leading firms in various industries like insurance - I work with the firm's Africa team in providing insightful economic and political analysis for clients with business interests in the region strategically forecasting on economic and politic risks in French West African countries - Global strategy firm that focused on political and economic risks providing services for leading firms in various industries like insurance - I work with the firm's Africa team in providing insightful economic and political analysis for clients with business interests in the region strategically forecasting on economic and politic risks in French West African countries



BlackRose Capital

• Investment Management

• Commodity Trading and Research Assistant

  • Aug 2011 - Oct 2011

  - Trading; worked as part of the firm's iron ore physical trading team and was responsible for: - Analyzing data and inferring the P/L impact of changes in input costs; - Keeping abreast of any changes to the key drivers in the global iron ore trading market; and - Researching and recommending ways to mitigate potential risks to trades. - Research; worked in the firm's oil research team. Was responsible for updating the oil team with ongoing trends in the pan-African oil market and suggesting potential commercial opportunities



International Labour Organization (ILO)

• Research Analyst

  • Jun 2009 - Nov 2009

  - Intern; worked with the Regional Programming Unit on monitoring and implementing Decent Work Country Programs (DWCP), a global policy to place employment, rights and social dialogue at the crux of economic development. - Intern; worked with the Regional Programming Unit on monitoring and implementing Decent Work Country Programs (DWCP), a global policy to place employment, rights and social dialogue at the crux of economic development.



American Family Life Assurance Company of Columbus

• Sales and Marketing Associate

  • Jun 2008 - Aug 2008

  - Part of a standout team that saw record increase in overall regional corporate share of the life assurance segment - Worked on two live deals that accounted for 20% of new business during that time. - Part of a standout team that saw record increase in overall regional corporate share of the life assurance segment - Worked on two live deals that accounted for 20% of new business during that time.



Social Technologies

• India
• Information Technology & Services

• Research Analyst

  • Jul 2007 - Aug 2007

  S.A) Predicted trends in the American economy based on current news and future designs and advised clients' investments accordingly. Later helped adapt this for France as well Created a new way to compare countries and therefore more effectively predict future growth for their country profiles S.A) Predicted trends in the American economy based on current news and future designs and advised clients' investments accordingly. Later helped adapt this for France as well Created a new way to compare countries and therefore more effectively predict future growth for their country profiles