Magdalena Kowalska
Head of Marketing Team at Nethone- Claim this Profile
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English Professional working proficiency
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Bio
Kamila Harasik - Smolińska
Magda proved to be crucial to the Nethone team and contributed significantly to the development of the company. She understands complicated issues even when outside of her direct area of expertise. For Magda, the job is always the most important thing to do. Loyal, insightful, hard-working, and independent. Is always capable of adapting to new working environments. She has a very positive attitude towards work. Besides being a joy to work with, Magda is a take-charge person who can present creative solutions to complex problems and communicate the benefits to the company. I truly enjoyed working with her.
Ewa Dahl
Magda always amazed me with her business insight and brilliant ways of solving problems. She is a powerful, experienced, and responsible Marketing & PR manager. Magda never refuses you when you ask her for help. She had the vision to see the benefits and the passion to turn that into measurable results for Nethone. The success achieved in her job required the extensive knowledge and dedication that she truly has. I really enjoyed working with her on the different projects we took on, she is the benchmark in the way I see CS & Marketing cooperation forever. Truly amazing team player!
Kamila Harasik - Smolińska
Magda proved to be crucial to the Nethone team and contributed significantly to the development of the company. She understands complicated issues even when outside of her direct area of expertise. For Magda, the job is always the most important thing to do. Loyal, insightful, hard-working, and independent. Is always capable of adapting to new working environments. She has a very positive attitude towards work. Besides being a joy to work with, Magda is a take-charge person who can present creative solutions to complex problems and communicate the benefits to the company. I truly enjoyed working with her.
Ewa Dahl
Magda always amazed me with her business insight and brilliant ways of solving problems. She is a powerful, experienced, and responsible Marketing & PR manager. Magda never refuses you when you ask her for help. She had the vision to see the benefits and the passion to turn that into measurable results for Nethone. The success achieved in her job required the extensive knowledge and dedication that she truly has. I really enjoyed working with her on the different projects we took on, she is the benchmark in the way I see CS & Marketing cooperation forever. Truly amazing team player!
Kamila Harasik - Smolińska
Magda proved to be crucial to the Nethone team and contributed significantly to the development of the company. She understands complicated issues even when outside of her direct area of expertise. For Magda, the job is always the most important thing to do. Loyal, insightful, hard-working, and independent. Is always capable of adapting to new working environments. She has a very positive attitude towards work. Besides being a joy to work with, Magda is a take-charge person who can present creative solutions to complex problems and communicate the benefits to the company. I truly enjoyed working with her.
Ewa Dahl
Magda always amazed me with her business insight and brilliant ways of solving problems. She is a powerful, experienced, and responsible Marketing & PR manager. Magda never refuses you when you ask her for help. She had the vision to see the benefits and the passion to turn that into measurable results for Nethone. The success achieved in her job required the extensive knowledge and dedication that she truly has. I really enjoyed working with her on the different projects we took on, she is the benchmark in the way I see CS & Marketing cooperation forever. Truly amazing team player!
Kamila Harasik - Smolińska
Magda proved to be crucial to the Nethone team and contributed significantly to the development of the company. She understands complicated issues even when outside of her direct area of expertise. For Magda, the job is always the most important thing to do. Loyal, insightful, hard-working, and independent. Is always capable of adapting to new working environments. She has a very positive attitude towards work. Besides being a joy to work with, Magda is a take-charge person who can present creative solutions to complex problems and communicate the benefits to the company. I truly enjoyed working with her.
Ewa Dahl
Magda always amazed me with her business insight and brilliant ways of solving problems. She is a powerful, experienced, and responsible Marketing & PR manager. Magda never refuses you when you ask her for help. She had the vision to see the benefits and the passion to turn that into measurable results for Nethone. The success achieved in her job required the extensive knowledge and dedication that she truly has. I really enjoyed working with her on the different projects we took on, she is the benchmark in the way I see CS & Marketing cooperation forever. Truly amazing team player!
Experience
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Nethone
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Poland
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IT Services and IT Consulting
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1 - 100 Employee
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Head of Marketing Team
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Sep 2018 - Present
Nethone is a cybersecurity fintech that allows merchants worldwide to serve their clients better and prevent online fraud. Nethone uses cutting‑edge machine learning technology to detect & prevent card‑not‑present fraud and account takeover. Responsibilities as the Head of Marketing: - Initiating, supervising and delivering all marketing efforts (inbound and outbound streams) to generate high-quality warm leads for the commercial pipeline. - Acting as an up-to-date and coherent external voice of the company across all channels (i.e. website & social media, commercial collaterals, paid & organic promo campaigns, expert comments on media outlets, speaking and sponsorship opportunities during industry-relevant events). - Defining and articulating in cooperation with members of the leadership team, sales, customer support and product managers company's unique story among customers, prospects and business partners. - Supervising successful delivery of cohesive commercial and promotional materials upon internal and external requests. Ensuring all materials are graphically consistent with corporate identity - supported by the design team. - Supporting the digital team in all website-related topics (content, SEO/SEM performance, development) and the outbound team in all event-related campaigns. - Preparing and submitting plans and reports on all marketing-related KPIs periodically. - Managing the marketing budgets and plans associated with the team's/company's growth. - Managing HR-related processes concerning the marketing team (i.e. feedback sessions, personal development paths, recruitment). Show less
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Domanski Zakrzewski Palinka (DZP)
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Poland
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Legal Services
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200 - 300 Employee
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Marketing & Communication Manager
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Jan 2016 - Feb 2018
The largest independent Polish law firm. providing complex advice to clients in all sectors, offering them full-range legal and tax advisory.Responsibilities:- Editor in chief of the website (managed in multiple languages), responsible for the essential content and the functional layout.- Coordinator and editor of the corporate multiplatform consisting of 6 expert blogs.- Social media consultant in charge of the company’s profile on LI and G+ (occasionally on FB and TW).- Coach of a professional presence on social media.- Manager of over 50 legal and business events annually, responsible for company and experts’ promotion during events.- Coordinator of all formal relationships with legal and business organisations, responsible for company and experts’ promotion within those associations.- Media partner to Poland’s leading economic and legal titles.- Content creator of legal publications, company folders, newsletters, and presentations; editing external quotes and press releases.- Guardian of the marketing budget.- Content manager of DZP’s intranet, newsletters and leaflets. Show less
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Internal Communication & Marketing Specialist
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Aug 2008 - Dec 2015
Responsibilities:- Creating a functional layout and launching a new website because of the new corporate visual identity implementation; managing the content of the website daily.- Together with teams of law experts launching 5 legal blogs (posting on a weekly basis).- Running company profiles on LI and G+.- Working with a creative agency on a new corporate identity. Ensuring consistency and high quality of corporate and marketing materials.- Organizing of both legal and business conferences and seminars. Brand and experts' promotion during the events.- Preparing content for legal publications, corporate brochures, newsletters, and presentations.- Cooperating with publishers, creative agencies and printing houses.- Cooperating with associations and other legal organizations to promote the firm and its services.- Preparing content for announcements and advertisements.- Creating and controlling the marketing budget.- Cooperating with Poland's most known economic and legal press titles.- Preparing external news and press releases.- Coordinating sponsorship activities.- Developing and coordinating an internal program which the main purpose was encouraging the employees to suggest innovative ideas re company's operation.- Updating the company's intranet site.- Preparing the content of internal e-newsletters and other internal announcements. Show less
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Marketing Assistant
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Dec 2006 - Jul 2008
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Assistant
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Jul 2005 - Nov 2006
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GSK
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United Kingdom
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Pharmaceutical Manufacturing
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700 & Above Employee
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Internship in the Internal Communication Department
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Apr 2005 - Jun 2005
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MTP - Międzynarodowe Targi Poznańskie
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Poland
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Events Services
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200 - 300 Employee
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Internship in the Event's Promotion Department
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Dec 2004 - Jun 2005
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Education
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2001 - 2006
Uniwersytet Ekonomiczny w Poznaniu
Masters, Economics/Public Relations -
2006 - 2007
Wyższa Szkoła Bankowa w Poznaniu
Postgraduate studies, Marketing of services
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