Experience

EuraTechnologies

• France
• IT Services and IT Consulting
• 1 - 100 Employee

• CEO

  • Oct 2022 - Present

• COO

  • Jan 2022 - Oct 2022

  Lille, Hauts-de-France, France EuraTechnologies, european 1st startups incubator and accelerator.



Retail VR

• France
• Information Technology & Services

• Investor

  • 2019 - Present

  The Metaverse facilitator : help boosting retail with new consumer experiences / Retail VR.



ESCP Europe Alumni

• France
• Spectator Sports

• Member Board of Directors

  • Apr 2019 - Present

  Région de Paris, France Co-chairman of the communication committee: new ESCP Alumni brand platform expressing what links the community/ new communication tools such as short videos for Linkedin.



COMEXPOSIUM

• France
• Events Services
• 400 - 500 Employee

• Division General Manager

  • Sep 2019 - Jan 2022

  Team of 100 people in France, Germany, Italy, Sweden and Denmark. 50 events/year, €60M revenues. o Implemented a new sales cycle and collected 70% of the 2020 cash in 6 months (sept 2019 – feb 2020). o Defined and implemented a new matrixed organization, creating agility. o Improved the e-commerce site's UX, resulting in +6% online additionnal revenues and more time for sales team to focus on high-value sales. o During Covid, virtualized all events (Les Assises de la… Show more Team of 100 people in France, Germany, Italy, Sweden and Denmark. 50 events/year, €60M revenues. o Implemented a new sales cycle and collected 70% of the 2020 cash in 6 months (sept 2019 – feb 2020). o Defined and implemented a new matrixed organization, creating agility. o Improved the e-commerce site's UX, resulting in +6% online additionnal revenues and more time for sales team to focus on high-value sales. o During Covid, virtualized all events (Les Assises de la cybersecurité, One to One e-commerce Monaco...).

• Digital and Marketing Director

  • Apr 2018 - Sep 2019

  In charge of transforming the ways of working of the Marketing teams to be data-driven. Team of 35 people on 12 events (Salon de l'Agriculture, Paris Retail Week...). Annual 1.2 million unique web visitors. o Included the lead generation for sales in the job desk of the marketing team. Launched a «content factory» and implemented Salesforce Marketing Cloud. + 2 to 11% in leads received by Sales on the different shows. o Supported teams in transformation, change management… Show more In charge of transforming the ways of working of the Marketing teams to be data-driven. Team of 35 people on 12 events (Salon de l'Agriculture, Paris Retail Week...). Annual 1.2 million unique web visitors. o Included the lead generation for sales in the job desk of the marketing team. Launched a «content factory» and implemented Salesforce Marketing Cloud. + 2 to 11% in leads received by Sales on the different shows. o Supported teams in transformation, change management. o Realized the annual strategic business plans for each event. Readjusted tickets pricing after analysing the data on 2 events : +6 pts of net margin increase. o Simplification of the customer journeys for Paris Retail Week, -25% of the number of telephone and e-mail interactions



Cegedim Insurance Solutions

• France
• IT Services and IT Consulting
• 400 - 500 Employee

• Global Communication and Field Marketing Director

  • May 2017 - Mar 2018

  Région de Boulogne-Billancourt, France In charge of transforming a way of selling and fueling international sales. Team of 5 people, in France and UK. o Implemented with the sales director an end-to-end funnel management. Launched an inbound marketing programm, generating a predictable marketing-sourced pipeline. o Launched an ABM – Account Based Marketing – program on the top 50 global insurers with direct marketing, brand content, events and targeted advertising, generated 26 opportunities in 6 months. =>Increase… Show more In charge of transforming a way of selling and fueling international sales. Team of 5 people, in France and UK. o Implemented with the sales director an end-to-end funnel management. Launched an inbound marketing programm, generating a predictable marketing-sourced pipeline. o Launched an ABM – Account Based Marketing – program on the top 50 global insurers with direct marketing, brand content, events and targeted advertising, generated 26 opportunities in 6 months. =>Increase in the number of MQL Marketing Qualified Leads from 10 to 500 per month. Show less



Webhelp

• France
• Outsourcing and Offshoring Consulting
• 700 & Above Employee

• Marketing Director

  • Jul 2014 - Apr 2017

  Paris BPO, Customer experience outsourcing – Under LBO. With the growing number of offers, challenge to structure the acquisition and upsell marketing. Team of 3 people o Scaled SEO and SEA efforts, created proprietary digital/hybrid events across different businesses and sectors (Travel, Marketplaces, Social Media, etc.). Average 700 activated contacts / month. o Accelerated the brand content strategy with more than 100 quality content per year and automated campaigns by implementing… Show more BPO, Customer experience outsourcing – Under LBO. With the growing number of offers, challenge to structure the acquisition and upsell marketing. Team of 3 people o Scaled SEO and SEA efforts, created proprietary digital/hybrid events across different businesses and sectors (Travel, Marketplaces, Social Media, etc.). Average 700 activated contacts / month. o Accelerated the brand content strategy with more than 100 quality content per year and automated campaigns by implementing Salesforce Pardot. o Registered Webhelp in the tech ecosystem: created common content and events with Mirakl, diabolocom, Nice.... Organized a Lab at Vivatech 2016 with 50 startups in the field of customer experience.

• Marketing Manager at Webhelp

  • Oct 2011 - Jun 2014

  Paris Area, France In charge of increasing awareness of the Webhelp brand and generate demand. o Built a brand platform for Webhelp, after carrying out a market research to get insights from clients and prospects, briefed and organized a competition of advertising agencies, released a new advertising copy with Australie agency, issued brand guidelines, designed and operated the activation strategy. o Supported local marketing/communication teams after the acquisition of subsidiaries: UK, Dach… Show more In charge of increasing awareness of the Webhelp brand and generate demand. o Built a brand platform for Webhelp, after carrying out a market research to get insights from clients and prospects, briefed and organized a competition of advertising agencies, released a new advertising copy with Australie agency, issued brand guidelines, designed and operated the activation strategy. o Supported local marketing/communication teams after the acquisition of subsidiaries: UK, Dach, Turkey... o Developed and launched 3 new service offers: social media monitoring – €1M in year 2, virtual assistant services – €1.3M in year 2, go-to-market of the « B2B Marketplaces » and « Voice of the customer » offers. =>Turnover from €200M in 2011 to €950M in 2017, +475%.



SolutionAppart

• IT Services and IT Consulting
• 1 - 100 Employee

• Founder

  • Aug 2008 - Oct 2011

  Web platform between individuals and a network of 40 interior designers. * Preferred supplier to John Paul - leader in Concierge services. * Semi-finalist of the entrepreneurship competition BFM Académie 2009 * In 3 years : 1800 leads, 580 appointments, 165 clients.



Pernod Ricard

• France
• Beverage Manufacturing
• 700 & Above Employee

• International Senior Brand manager

  • Feb 2004 - Mar 2008

  Paris N°2 world leader in the spirits industry Marketing activities coordination in Scandinavia, Russia and Travel Retail Europe for Martell Cognac (3.3M litres). - Association of the brand with artists such as Andrée Putman. - Coordination of global marketing campaigns. - Launch of 5 new formats and products.



Danone

• France
• Food and Beverage Manufacturing
• 700 & Above Employee

• Brand manager at LU

  • Sep 1999 - Jan 2004

  French leader in biscuits. - Publicity campaigns with 98 footballers including Lizarazu and Desailly. - 2 product range turnarounds : Calèche and Napolitain.