Kourtnie Nunley
Senior Account Executive at Rudd Resources LLC- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English Native or bilingual proficiency
-
Chinese Elementary proficiency
Topline Score
Bio
Megan Uithoven
Kourtnie joined our team first as a Community Intern and then earned a full-time Community Associate position She quickly infused the community with her excitement to creatively connect people around their shared passion -- plants. She helped both the community and marketing teams start to create content at scale, built out a content calendar, and was instrumental in implementing a cross-functional content strategy. She also kicked off the creative for a joint marketing initiative with one of our clients, The Chicago Flower Show, that resulted in an additional $4800 in ticket sales for the show. She's solution-driven and hard working and we're proud to have her as a member of our team.
Megan Uithoven
Kourtnie joined our team first as a Community Intern and then earned a full-time Community Associate position She quickly infused the community with her excitement to creatively connect people around their shared passion -- plants. She helped both the community and marketing teams start to create content at scale, built out a content calendar, and was instrumental in implementing a cross-functional content strategy. She also kicked off the creative for a joint marketing initiative with one of our clients, The Chicago Flower Show, that resulted in an additional $4800 in ticket sales for the show. She's solution-driven and hard working and we're proud to have her as a member of our team.
Megan Uithoven
Kourtnie joined our team first as a Community Intern and then earned a full-time Community Associate position She quickly infused the community with her excitement to creatively connect people around their shared passion -- plants. She helped both the community and marketing teams start to create content at scale, built out a content calendar, and was instrumental in implementing a cross-functional content strategy. She also kicked off the creative for a joint marketing initiative with one of our clients, The Chicago Flower Show, that resulted in an additional $4800 in ticket sales for the show. She's solution-driven and hard working and we're proud to have her as a member of our team.
Megan Uithoven
Kourtnie joined our team first as a Community Intern and then earned a full-time Community Associate position She quickly infused the community with her excitement to creatively connect people around their shared passion -- plants. She helped both the community and marketing teams start to create content at scale, built out a content calendar, and was instrumental in implementing a cross-functional content strategy. She also kicked off the creative for a joint marketing initiative with one of our clients, The Chicago Flower Show, that resulted in an additional $4800 in ticket sales for the show. She's solution-driven and hard working and we're proud to have her as a member of our team.
Credentials
-
Publicity Club of Chicago's 30 Under 30
Publicity Club of ChicagoOct, 2022- Oct, 2024 -
Content Marketing: ROI
LinkedInJul, 2019- Oct, 2024 -
Content Marketing: Social Media
LinkedInJul, 2019- Oct, 2024 -
Marketing Tools: Digital Marketing
LinkedInJul, 2019- Oct, 2024 -
Social Media Marketing: Optimization
LinkedInJul, 2019- Oct, 2024 -
Social Media Marketing: ROI
LinkedInJul, 2019- Oct, 2024
Experience
-
Rudd Resources LLC
-
United States
-
Public Relations and Communications Services
-
1 - 100 Employee
-
Senior Account Executive
-
Feb 2022 - Present
As a Senior Account Executive, I provide leadership, communication counsel, and service across multiple clients. - Secure earned media through creative, strategic and proactive media relations and story pitching - Develop comprehensive, targeted media lists, tailored pitches, content calendars, client content, media materials, social content - Research and develop media and influencer strategies - Prepare meaningful and accurate project management communications - Support client strategy and insights, planning and creative development for new business, client programs and organic client growth opportunities - Provide event planning and support for client events and presentations Show less
-
-
-
Fresh Content Society
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Director Of Strategy
-
Mar 2021 - Feb 2022
As Director of Strategy, I oversaw and managed cross-media strategy and campaign planning. - Performed research on current benchmark trends and audience preferences - Designed and implement social media strategies to align with business goals - Set specific objectives and report on ROI - Collaborated with account leads teams to ensure clients consistency and growth - Oversaw social media accounts (e.g. content calendars, monthly reports, campaigns, press, etc.) - Suggested and implemented new strategies to develop brand awareness, like promotions and competitions - Conducted outreach and research for new business leads Show less
-
-
-
Ace Hardware Corporation
-
United States
-
Retail
-
700 & Above Employee
-
Associate Manager, Mobile App
-
Sep 2020 - May 2021
As an Associate Manager, Mobile focused on optimizing and delivering a quality customer experience across push notification and digital wallet capabilities. - Lead vision, strategy and executing mobile programming to improve the alerts, notifications, and wallet customer experiences across mobile and browser channels - Defined,monitored and tracked KPIs to develop recommendations based on insights - Drove effective customer communication, acquisition, loyalty engagement, and incremental revenue from the app; integrating the app content calendar with the overall loyalty program and marketing calendar - Developed audience tactics and journeys to optimize the cross-channel customer experiences, particularly driving to app engagement and online sales - Managed CRM and developer resources to identify and fix in-app bugs, issues and address app reviews and feedback - Provide message development and app support, including building backlog, contributing to/reviewing/approving user stories, supporting the sprint, and performing testing - Provided feedback on UI/UX to meet customer needs and work with cross-functional teams to get buy-in/approval/guidance, including store ops, legal, rewards program and web Show less
-
-
-
LEAP Innovations
-
United States
-
Civic and Social Organizations
-
1 - 100 Employee
-
Marketing Coordinator
-
Dec 2019 - May 2020
As a Marketing Coordinator, I supported the development of organization relationships with opinion-leading and other mission-critical influencers across the education landscape and beyond as well as the execution of programs to engage them in. - Lead the administration of content development such as event announcements, reports, collateral production and mailing list management - Monitor media and social media activity for target groups and identify intersection opportunities - Developed reports on paid social media campaigns to understand the role of paid social within the larger paid media campaign, as well as the organic social strategy - Launched paid social media campaigns (Facebook Ads, Twitter Ads) - Conducted research into national, regional and local education and workforce development conferences and events where LEAP should maintain a presence - Supported the execution and staging of events, speaking engagements, conferences including providing logistics support: attendee management, catering, materials development and coordination Show less
-
-
-
Ball Horticultural Company
-
United States
-
Farming
-
400 - 500 Employee
-
Community Lead, GrowIt! Mobile App
-
Dec 2017 - Nov 2019
As Community Lead, I managed the mobile app community for Ball Hort's plant identification app, GrowIt! I lead for design digital app content, ambassador/affiliate outreach.- Community Moderation: built, documented, and led processes for member care/ engagement, content campaigns, mass email campaigns, email drip campaigns, push notifications, in-app messages, and geofencing messages- Assisted deployment of paid/ organic social media campaigns on Instagram and Facebook- Lead weekly scrum on the campaign and mobile app KPIs- Lead ambassador and Plant Master Program (loyalty program)- Lead creative for partnerships with grassroots organizations like the Million Pollinator Garden Challenge Show less
-
-
Community Relations Intern, GrowIt! Mobile App
-
Jun 2017 - Dec 2017
Community team intern, curate content calendar, community research Community Research: implement processes for member careBuilt and implemented content calendarAssisted with creatives for community contentPoint person for on-site events
-
-
Education
-
2011 - 2016
Southern Illinois University, Edwardsville
Bachelor’s Degree, Mass Communication/Media Studies
Community
