Pavel Kotyza

Business Development Manager at CamStreamer
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Contact Information
us****@****om
(386) 825-5501
Location
Prague, Czechia, CZ
Languages
  • Czech Native or bilingual proficiency
  • German Elementary proficiency
  • English Full professional proficiency
  • Slovak Professional working proficiency
  • Polish Elementary proficiency

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Zlatan Vano

Mr. Kotyza was my lecturer for one semester in VSFS, teaching Public Relations and Digital Marketing. He is very up-to-date with the current and future trends in both subjects. I especially liked his passion in teaching his students. He is very motivated and positive, engages with students and is open to discussion. His presentations are perfectly organized and he often explains concepts on the white board with funny pictures, which is very good for grasping and remembering them. He also gives current examples and techniques that students can apply immediatly. His advice is very practical and pragmatic. I would recommend him as a teacher to everyone interested in digital marketing and public relations fields.

Ondrej Hanulik

Mr. Kotyza was one of the best lecturers at our university. His passion for marketing, knowledge and proactive approach make him a great example of a university professor. Pavel tends to be strict but is always fair and also very helpful in case there is need for further explanation. It was a great opportunity to learn from Pavel and I am able to use the knowledge he passed on to us in my work life as well.

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Credentials

  • Employer Branding on LinkedIn
    LinkedIn
    Jun, 2022
    - Nov, 2024
  • Social Media Marketing with Facebook and Twitter
    LinkedIn
    Feb, 2022
    - Nov, 2024
  • Google Certified Educator - Level 1
    Google
    Apr, 2020
    - Nov, 2024
  • Microsoft Certified Innovative Educator
    Microsoft
    Mar, 2020
    - Nov, 2024
  • My Minecraft Journey
    Microsoft
    Mar, 2020
    - Nov, 2024
  • CompTIA A+ (220-901) Cert Prep: 4 Displays and Printers
    Lynda.com
    Sep, 2019
    - Nov, 2024
  • CompTIA A+ (220-1002) Cert Prep 1: Getting Started
    Lynda.com
    Aug, 2019
    - Nov, 2024
  • Google Analytics Essential Training
    Lynda.com
    Aug, 2019
    - Nov, 2024
  • Google Assistant: Building Actions
    Lynda.com
    Aug, 2019
    - Nov, 2024
  • Learning Google Tag Manager
    Lynda.com
    Aug, 2019
    - Nov, 2024
  • Learning Salesforce
    Lynda.com
    Aug, 2019
    - Nov, 2024
  • Online Marketing Foundations
    Lynda.com
    Aug, 2019
    - Nov, 2024
  • Salesforce for Marketers
    Lynda.com
    Aug, 2019
    - Nov, 2024
  • Salesforce for Sales Managers
    Lynda.com
    Aug, 2019
    - Nov, 2024
  • UX for Voice: Planning and Implementation
    Lynda.com
    Aug, 2019
    - Nov, 2024
  • Voice Search Marketing
    Lynda.com
    Aug, 2019
    - Nov, 2024
  • PPC Fundamentals Exam
    SEMrush
    May, 2019
    - Nov, 2024
  • SEO Fundamentals Exam
    SEMrush
    May, 2019
    - Nov, 2024
  • Advanced Google Analytics Certification
    Google
    Nov, 2018
    - Nov, 2024
  • Google Ads Search Certification
    Google
    Nov, 2018
    - Nov, 2024
  • 120 hour TESOL Certificate Course - Merit Grade (77%)
    International Open Academy
    Aug, 2017
    - Nov, 2024
  • IBM Marketing Cloud - Fundamentals
    IBM
    Nov, 2016
    - Nov, 2024
  • IETLS Score 7
    IELTS USA
    Jul, 2016
    - Nov, 2024
  • Introduction to Web and eCommerce User eXperience Design
    Udemy
    Jan, 2015
    - Nov, 2024
  • SEMrush SEO Toolkit Exam
    SEMrush
    May, 2019
    - Nov, 2024
  • Google AdWords certification - mobile advertising
    Google
  • Google AdWords certification - search advertising
    Google
  • Google Analytics Individual Qualification
    Google

Experience

    • Czechia
    • Telecommunications
    • 1 - 100 Employee
    • Business Development Manager
      • Apr 2020 - Present

      CamStreamer apps turn any AXIS camera to LIVE streaming and Store occupancy devices without the need of any additional hardware or PC. CamStreamer apps turn any AXIS camera to LIVE streaming and Store occupancy devices without the need of any additional hardware or PC.

  • Kotyza.com
    • Prague, The Capital, Czech Republic
    • Entrepreneur, Marketing Freelancer & University Marketing Lecturer
      • Jan 2012 - Apr 2020

      Main areas of expertise: - PPC Ads (sKlik, Google Ads, LinkedIn ads) - Conversion optimization - SEO, SEM, UX - Mailchimp operational management - Wordpress CMS website development and content management TREBESIN TECHNICAL LYCEUM - teacher, lecturer, esport team manager EXPANDIST.com - Marketing & E-Commerce Consultancy (2017 - present) - Prague - Digital Sales & Business Development B2B, B2C - Training in E-Marketing for mid/senior management level - Online and off-line strategy definition in E-Commerce, B2B Canaria Travel (2015 - present) - Prague - Performance Marketing - Online PPC Campaign Management - Conversion Optimisation - SEO & SEM strategy + execution Sluban-Shop.cz - Educational Bricks Sets Importer (2017 - 2019) - Prague - Website Development & E-Commerce implementation - Targeted AdWords, sKlik, Facebook, Instagram Institute of Applied Technology in Sydney (2016) - Sydney, Australia - Website Development - Digital Marketing Course Design - E-Marketing Strategy Communication - Online Campaign Design and Execution Migration-Services.com.au / VisaCenter.com.au - Sydney, Australia - Website / Landing Page Lead/Conversion redesign - Customer Acquisition Forms Implementation - PPC Campaign Design and Management TecGroup Australia (2016) - Dee Why, Australia - Website development - eBay Store design and workflow implementation - Marketing Strategy Execution (online/offline) - E-mail newsletter marketing execution & reporting TEC Construction Company Pty. Ltd. (2016) - Australia - Corporate Marketing Strategy Definition - Website design and development SevenPoint2 Europe (2014-2018) - Online Marketing Strategy - Website Development - RTB, PPC and Remarketing Campaigns IPEX a.s. (2012 - 2016) - MOBIL21 - Czech MVNO Partner Network - Product Launch, Marketing Strategy, Website development, FIS SnowKidz Czech Republic (2013 - 2014) - Planning and Marketing Execution for the International Ski Federation Show less

    • Czechia
    • Business Consulting and Services
    • 1 - 100 Employee
    • Online Expandinst
      • Apr 2017 - Mar 2020

      EXPANDIST minimizes your risks of failure in e-commerce and delivers a real-world return on investment. As a team of experienced manager from strategic marketing and e-commerce field we bring senior business experience and proven personal track record to your e-commerce projects, therefore you can start your project tomorrow. - Online Marketing Strategy definition, implementation, and analytics - Social Selling Strategy execution - Digital Marketing Courses delivery - Growth Marketing delivery - Social Network presence management Visit http://expandist.com for more info how to expand your business globally. Show less

    • Czechia
    • Education Administration Programs
    • 1 - 100 Employee
    • Digital Marketing Class - Lecturer
      • Oct 2013 - Jun 2019

      Giving regular lectures and keynotes about online marketing from practice point of view to +200 Czech, Erasmus & English speaking students from all over the world - Introduction to Electronic Marketing - Measuring Online Marketing Activities - Conversion Optimization and Website Development - Mobile and Social Marketing Communication - Social Networks as a Selling Points Giving regular lectures and keynotes about online marketing from practice point of view to +200 Czech, Erasmus & English speaking students from all over the world - Introduction to Electronic Marketing - Measuring Online Marketing Activities - Conversion Optimization and Website Development - Mobile and Social Marketing Communication - Social Networks as a Selling Points

  • Anglo-American University
    • Prague, The Capital, Czech Republic
    • Marketing Lecturer
      • Feb 2018 - Aug 2018

    • Czechia
    • Higher Education
    • 700 & Above Employee
    • E-Commerce / Intnl. Marketing Course Lecturer
      • Feb 2017 - Jun 2017

      Lecturer for selected Online Marketing, E-Commerce, Trade & International Marketing and Strategy Marketing units for students in English study programme and ERASMUS students. Lecturer for selected Online Marketing, E-Commerce, Trade & International Marketing and Strategy Marketing units for students in English study programme and ERASMUS students.

    • Czechia
    • Advertising Services
    • 1 - 100 Employee
    • Senior E-Commerce Consultant
      • Jan 2017 - Jun 2017

      - Responsible for Performance Online Marketing for selected top retail & e-commerce companies - Preparing SEO & SEM strategies with focus on marketing ROI, performance & acquisition - Online and Offline Marketing Strategy definition and consulting - Acquisition Display Branding Campaigns Design - PPC and RTB campaign management - Responsible for Performance Online Marketing for selected top retail & e-commerce companies - Preparing SEO & SEM strategies with focus on marketing ROI, performance & acquisition - Online and Offline Marketing Strategy definition and consulting - Acquisition Display Branding Campaigns Design - PPC and RTB campaign management

  • City Institute
    • Sydney, Australia
    • Lecturer
      • Feb 2016 - Oct 2016

      Diploma of Marketing class lecturer Diploma of Marketing class lecturer

  • CorruptTour.com
    • Prague, The Capital, Czech Republic
    • Chief Marketing Officer
      • Feb 2012 - Aug 2014

      First travel agency focused on the places where theft, money laundering and corruption took place. We choose the best of the worst! We follow corruption! Project created huge marketing buzz from print to TV and worldwide from Brazil, Peru through EU to Japan. First travel agency focused on the places where theft, money laundering and corruption took place. We choose the best of the worst! We follow corruption! Project created huge marketing buzz from print to TV and worldwide from Brazil, Peru through EU to Japan.

  • Frame Brand & Design Development
    • Prague, The Capital, Czech Republic
    • Manager
      • Jan 2014 - Jun 2014

      Focus on providing to our clients know-how and experience in following areas: MARKETING AUDITS * Brand Audit * Consumer Audit * Competitor Audit * Market Audit * Environmental Audit ONLINE / MOBILE / CONTENT STRATEGY * Digital and mobile marketing * Content and context marketing Focus on providing to our clients know-how and experience in following areas: MARKETING AUDITS * Brand Audit * Consumer Audit * Competitor Audit * Market Audit * Environmental Audit ONLINE / MOBILE / CONTENT STRATEGY * Digital and mobile marketing * Content and context marketing

    • Czechia
    • Events Services
    • 1 - 100 Employee
    • Marketing Manager
      • Jul 2012 - Jul 2013

      * Communication strategy and development for each event * Content Marketing definition and execution * Company Conferences and Summits marketing support * New Media Programme Launch - Facebook, Twitter, Pinterest integration * Live Tweet Stream service from events * Communication strategy and development for each event * Content Marketing definition and execution * Company Conferences and Summits marketing support * New Media Programme Launch - Facebook, Twitter, Pinterest integration * Live Tweet Stream service from events

  • NosímVašeTriko.cz
    • Czech Republic
    • Freelancer & Chief Wearer Officer
      • Jan 2012 - Dec 2012

      * Creating Social Content for small and medium businesses * Over 150 videos shot, edited and published in less than 200 days * Brand Ambassador for one brand per day * Daily video show on YouTube promoting brands, products and startups * Implementing Social Presence for clients on Facebook, Twitter, Flickr, YouTube and Google+ * Writing content, landing page article and PR text and sharing them online * Building relationship with companies across industries * Social, Local, Mobile advisory and strategy planning Project Nosím Vaše Triko (I Wear Your Shirt) was mentioned in respected media such as * Marketing & Media magazine - www.mam.cz * Cover page on Marketing & Media Magazine printed edition * Mediar.cz - www.mediar.cz * Media Guru - www.mediaguru.cz * iHned - www.ihned.cz * Hospodářské Noviny - half page article in Czech business news Show less

    • Czechia
    • Advertising Services
    • 1 - 100 Employee
    • Mobile and Voice Services Director
      • Nov 2009 - Jan 2012

      Successes: * Quality control of all mobile apps development * Project Management & Director role in mobile app development using SCRUM * 500% mobile usage uptake in 12 months (over 1,2mio searches in 2010 and growing) * 10 multi platform mobile/tablet apps launched in 15 month * Android, iPhone, iPad, Symbian, Windows Phone app development for two countries (Czech and Slovak Republic) * Creative Communication Award 2009 * Silver Medal by Yellow Pages Association 2010 * Internet Effectiveness Award 2010 * CZ and SK Yellow Pages publisher * Products Strategy Planning & Roadmap definition * Usage management & Product Lifecycle Management * Go to Markets plans definition * P&Ls & Budget preparation * Mobile apps development management * Sales trainings and Field Sales support Show less

    • CEO & Founder
      • Mar 2009 - Nov 2010

      Idea started as a solution for shopping needs for me, my family and my friends. Service provides virtual mailboxes in the USA for savings in shopping by European customers. Successes: * This project won investment 35k $ in TV investment show Dragon's Den in May 2009 * US branch launched in 30 days from arrival including warehouse and logistic process * Project now outsourced and stable Idea started as a solution for shopping needs for me, my family and my friends. Service provides virtual mailboxes in the USA for savings in shopping by European customers. Successes: * This project won investment 35k $ in TV investment show Dragon's Den in May 2009 * US branch launched in 30 days from arrival including warehouse and logistic process * Project now outsourced and stable

    • Product Manager - Mobile Content
      • Nov 2007 - Dec 2008

      * Start-up MVNO funded by Penta Investments, a.s. * Completely built by foreign HQ team in Poland * MOBILKING became largest MVNO in CEE in just 3 months Responsibilities: * VAS & Content strategy definition – Product Roadmap definition * Multi-country & cross-dept. project teams leading and coordination, hiring local mobile content team * Department and Team KPIs definition, budget (2 mio EUR) P&L planning, reporting * Partners, Providers and 3rd Party Service providers tendering and selection * Customer Segmentation Definition and Mobile Marketing Campaigns support * Management Board (CxO, Investors) reporting and results presentation Reporting to: * CMO * CEO Show less

    • United Kingdom
    • Telecommunications
    • 700 & Above Employee
    • Mobile Internet & Portal Specialist
      • Oct 2006 - Nov 2007

      * 3rd Party mobile multimedia WAP portal strategy definition * Operational external providers management and finance dept. support * Directors board projects presentations – Strategy, budget, project development gates * Cross-dept. Project team member – Off-net WAP billing, Content optimization, New IN platform Reporting to: * Consumer VAS Services Director * Consumer Marketing Director * 3rd Party mobile multimedia WAP portal strategy definition * Operational external providers management and finance dept. support * Directors board projects presentations – Strategy, budget, project development gates * Cross-dept. Project team member – Off-net WAP billing, Content optimization, New IN platform Reporting to: * Consumer VAS Services Director * Consumer Marketing Director

    • Advertising Services
    • 1 - 100 Employee
    • Project Manager - Web based apps & Website development
      • Jun 2007 - Oct 2007

      * Website development, project and sales management * Madeta – website and wholesale web-shop development * Multiestate – real estate web based selling/renting CRM Reporting to: * CEO/Owner * Marketing Director/Owner * Website development, project and sales management * Madeta – website and wholesale web-shop development * Multiestate – real estate web based selling/renting CRM Reporting to: * CEO/Owner * Marketing Director/Owner

    • Founder and Owner
      • Jul 2005 - Oct 2007

      Regional Wi-Fi ISP * Company establishment and Products and services definition, positioning * Marketing and sales plan development and execution * Corporate Design and Corporate Identity and Branding development * Marketing strategy definition and execution, Partners and providers tendering * Education seminars and presentation at schools, Sport events organization, Web, PR and Marketing Regional Wi-Fi ISP * Company establishment and Products and services definition, positioning * Marketing and sales plan development and execution * Corporate Design and Corporate Identity and Branding development * Marketing strategy definition and execution, Partners and providers tendering * Education seminars and presentation at schools, Sport events organization, Web, PR and Marketing

    • Project Manager – Search engines & Classification
      • Feb 2005 - Jun 2006

      * Government Sources Search EngineProject team member * E-Synergy IS implementation project team member * Government Sources Search EngineProject team member * E-Synergy IS implementation project team member

    • B2B Project Manager
      • Dec 2002 - Feb 2005

      * Project and product Management of mobile content services & applications based on PR SMS, GPRS, Symbian and J2ME * Development team leading - internal and external parties management and service providers tendering Successes: * Java Maps – mobile maps application – Creative Mobile Award 2004 * Fotolab – paper postcards sending application –TOP MMS Award 2003 Reporting to: * CEO / Owner * Project and product Management of mobile content services & applications based on PR SMS, GPRS, Symbian and J2ME * Development team leading - internal and external parties management and service providers tendering Successes: * Java Maps – mobile maps application – Creative Mobile Award 2004 * Fotolab – paper postcards sending application –TOP MMS Award 2003 Reporting to: * CEO / Owner

    • Italy
    • Telecommunications
    • 500 - 600 Employee
    • B2C Product Manager
      • Oct 2001 - Apr 2002

      * Consumer dial-up service product lifecycle management and reporting * New services and VAS project team leading Responsible: * Consumer Services Director * Marketing Director * Consumer dial-up service product lifecycle management and reporting * New services and VAS project team leading Responsible: * Consumer Services Director * Marketing Director

    • Portal Producer - Redbox.cz portal
      • Jan 2000 - Sep 2001

      * Portal pre-launch project development and service development* Core projects and marketing coordination* Google search engine implementation project memberResponsible:* Portal Director

    • Dial-up Product Specialist
      • 1999 - 2001

      * Development of the Easy Connect CD* Customer Care new dial-up services and features trainingResponsible:* Product Manager

Education

  • EDU Effective Business School
    Master of Business Administration - MBA, Marketing
    2021 - 2022
  • Tomas Bata University in Zlín
    Mgr., Marketing Communication
    2010 - 2012
  • University of East Anglia
    Branding and Brand Management
    2014 - 2014
  • Tomas Bata University in Zlín
    Bc., Marketing Communication
    2007 - 2010
  • Central College Sydney
    Diploma, Business & IT
    2001 - 2002

Community

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