Experience

Asphere Innovations

• Thailand
• Computer Games
• 1 - 100 Employee

• Marketing Manager

  • Oct 2016 - Present

  • Create directions, strategies and plans for the game products • Analyze the data of users to improve the game performances. • Find the opportunities to generate more revenue and reduce the cost of operations. • Create game event plans and activities to build the game communities of each game. • Manage the team to work smoothly and improve subordinates' performances. • Lead and support other Asiasoft's branches to launch the marketing campaigns. • Collaborate with partnership to build game awareness. • Monitor and optimize game performance with digital marketing team and other team members. • Expand and maintain relationships with game media companies. Show less



Netmarble Games

• Thailand

• Project Manager

  • Nov 2015 - Oct 2016

  • Managed all game projects of Netmarble Thailand, including Seven Knights, EvilBane, Stone Age, Final Shot and etc… • Set timeline and managed team to prepare and executed campaigns on time. • Worked with global operation teams and global marketing teams of all games to adapt the effective campaigns in Thailand. • Worked with local marketing, graphic and social team to develop effective campaigns. • Created the plans and strategies until executed the action plans with team members. • Collaborated with Netmarble HQ and the US branch to operate and launched the big title games. • Contacted and negotiated music companies as partners, GMM, SM True, RS and Sony BEC to run a musical game project, Club Mstar. • Researched and analyzed data, including customer insights, to create campaigns for game players. • Collaborated with FMCG and major telecommunication companies to increase brand awareness. • Expanded and maintained relationships with game media companies. • Planed and managed community engagements to motivate players. • Analyzed mobile game market trend in Thailand to establish strategic goals. • Analyzed main competitors and created competing strategies. • Managed and improved subordinates’ performances. Show less



Gamevil

• Thailand

• Marketing Manager

  • Oct 2014 - Oct 2015

  • Planned and developed game and brand communications, advertisements, promotions, Social Media and PR programs to enhance game sales. • Conducted marketing research to identify key success factors to improve games’ positioning and sales. • Monitored, identified, and analyzed gamers’ needs, gaming behavior and comments per country/market. • Collaborated with Gamevil branches in USA and SEA (Singapore, Malaysia, Indonesia, and Vietnam) regarding products and marketing strategies. • Exploited local marketing channels and global marketing agencies to execute effective user acquisition strategies. • Established and nurtured relationships with local media and partnership to keep creating local marketing campaigns and PR distribution. • Planned, organized and implemented the offline event that is biggest game event(Thailand Game Show) in South east Asia. • Managed overall marketing budget. • Planned and developed events in games to motivate players. • Analyzed and prioritized users’ problems to apply with product development part and also collaborate with global service operation team to solve the issues in USA. Show less



Vodafone Australia (Autofone PTY LTD)

• Newtown, New South Wales, Australia

• Retail Assistant Vodafone Store Manager

  • Sep 2013 - Sep 2014

  • Increased sales to achieve the target in each month. • Understood consumers’ needs and recommended them the suitable products and plans of Vodafone. • Created marketing communications to increase the brand awareness, brand attitude, brand category, and brand purchase intention of Vodafone in prospective area. • Created suitable advertisements through below-the-lines to reach particular groups of customers by using the data collected from both general consumers and Vodafone’s customers. • Conducted customer research. • Contacted with Vodafone support to find out some particular solutions for customers. • Recorded data of products in each week in order to manage the stock. • Found more new customers and maintained customer relationship. • Summarized and reported sales revenue in each day. Show less



Guan Fang International (GFI) Marketing

• Hat Yai, Songkha, Thailand

• Assistant Marketing Manager

  • May 2010 - Dec 2010

  • Co-planned with Malaysian manager to develop a Hat Yai branch of the company. • Communicated with my manager in Malaysia on behalf of Thai customers regarding order placement, issues with products, etc. • Created marketing communications that increased brand awareness and brand attitude. • Analyzed customers’ data to create appropriate marketing strategies. • Segmented groups of customers in specific areas. • Created appropriate advertisements through below-the-lines. • Launched brand purchased intention based on data of consumer behavior. • Collected sales and revenue from sales persons. • Motivated corporate customers to keep working for the network. • Searched and contacted particular places where our corporate customers comfortably set their business meetings. • Built and maintained existing customer relationship. • Provided product information and solutions to the customers. • Assisted the qualified Thai customers during a corporate trip in Malaysia. Show less