Kostiantyn Sherman
Freelance Marketing Manager at Freelance- Claim this Profile
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English Limited working proficiency
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Polski Full professional proficiency
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Украинский Native or bilingual proficiency
Topline Score
Bio
Credentials
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Analysis of the effectiveness of advertising campaigns in Google Ads
Google Digital Academy (Skillshop)Feb, 2023- Nov, 2024
Experience
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Xamarin Developer
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United Kingdom
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Software Development
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400 - 500 Employee
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Freelance Marketing Manager
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Jan 2023 - Present
Negotiation with clients: Creation of a brief, formation of a strategy for the promotion of the client's business, media planning, reporting, negotiations on the terms of cooperation and constant communication Develop advertising strategies: Create and implement advertising strategies for the company's products and services, ensuring alignment with the overall marketing goals and objectives. Manage advertising campaigns: Oversee the planning, execution, and optimization of advertising campaigns across various channels, including Google Ads, Facebook Ads, and other platforms. Budget management: Allocate and manage the advertising budget, ensuring that resources are efficiently utilized to achieve the desired results. Target audience analysis: Conduct research to identify and understand the target audience, their preferences, and behaviors to better tailor advertising messages. Performance analysis: Regularly analyze the performance of advertising campaigns using various metrics such as click-through rates, conversion rates, and return on ad spend. Identify areas for improvement and optimize campaigns to achieve better results. Collaboration with cross-functional teams: Work closely with product, design, content, and analytics teams to develop creative assets, ad copy, and landing pages that effectively communicate the value proposition and drive conversions. A/B testing: Design and execute A/B tests to evaluate the effectiveness of different advertising strategies, creatives, and audience targeting methods. Use the test results to continuously improve campaign performance. Vendor management: Collaborate with external agencies, freelancers, or partners to ensure the successful execution of advertising campaigns. Reporting: Provide regular reports on advertising performance to senior management and other stakeholders, highlighting key insights, successes, and areas for improvement. Show less
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Traffic Manager
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Mar 2021 - Present
Creation and management of advertising campaigns on Google and Meta advertising networks. Analytics. Creating reports
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Advertisement Team Leader
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Jun 2022 - Apr 2023
Management of the Traffic (PPC) team. Identification of growth points and problem areas of projects. Assignment of tasks and control of their execution. Team building. Training of junior specialists
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Education
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2019 - 2022
Collegium Da Vinci
Licencjat, Zarządzanie kreatywne
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