Experience

The Whisky Club

• Australia
• Food and Beverage Services
• 1 - 100 Employee

• Paid Social Lead

  • Jul 2022 - Present

  Hobart, Tasmania, Australia • Utilised data-driven insights to optimise campaign performance, including click-through rates, conversion rates, and return on investment (ROI). • Spearheaded the acquisition strategy, overseeing the planning and execution of marketing campaigns to acquire new customers and expand market reach. • Proficiently managed an annual paid social media budget, optimising ad campaigns and allocation of resources to maximise ROI and drive strategic growth for the company. • Developed and… Show more • Utilised data-driven insights to optimise campaign performance, including click-through rates, conversion rates, and return on investment (ROI). • Spearheaded the acquisition strategy, overseeing the planning and execution of marketing campaigns to acquire new customers and expand market reach. • Proficiently managed an annual paid social media budget, optimising ad campaigns and allocation of resources to maximise ROI and drive strategic growth for the company. • Developed and maintained relationships with key partners and vendors to enhance acquisition channels and opportunities. • Conducted in-depth market research and analysis to identify potential customer segments, resulting in targeted acquisition campaigns. • Achieved remarkable results by growing the Instagram following by 15,000 followers, effectively setting up and managing TikTok, and boosting Facebook engagement by 30% compared to the previous year, resulting in a significant expansion of the brand online presence and audience reach.

• Marketing Analyst

  • Jan 2022 - Jul 2022

  Hobart, Tasmania, Australia



Fire Ant Marketing

• Australia
• Advertising Services

• Business Owner

  • Jan 2017 - Present

  Hobart, Tasmania • Proficiently cultivated and nurtured online communities by managing a diverse portfolio of social media pages, groups, and the successful launch of new social media accounts. • Demonstrated expertise in orchestrating multi-channel strategies, encompassing platforms like Facebook, Instagram, Pinterest, TikTok, and X, to execute both paid and organic campaigns, fostering brand awareness, and cultivating engaged and loyal online communities. • Demonstrated proficiency in handling a diverse… Show more • Proficiently cultivated and nurtured online communities by managing a diverse portfolio of social media pages, groups, and the successful launch of new social media accounts. • Demonstrated expertise in orchestrating multi-channel strategies, encompassing platforms like Facebook, Instagram, Pinterest, TikTok, and X, to execute both paid and organic campaigns, fostering brand awareness, and cultivating engaged and loyal online communities. • Demonstrated proficiency in handling a diverse portfolio of digital marketing projects, efficiently managing concurrent projects ranging from short-term contracts to long-term client relationships, with a workload encompassing up to seven clients simultaneously. • Distinguished as a leading and enduring force in the field of social media marketing in Tasmania, consistently achieving high ratings and establishing a track record of long-term success. Show less



WIN Television

• Australia
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Advertising Sales Manager

  • Jan 2019 - Jan 2020

  Hobart • Prepare and deliver sales presentations to new and existing customers to sell new advertising programs, and to protect and increase existing advertising. • Deliver advertising or illustration proofs to customers for approval. • Prepare promotional plans, sales literature, media kits, and sales contracts. • Developing data-driven and customer-led strategies • Writing copy as part of layout.



University of Tasmania

• Australia
• Higher Education
• 700 & Above Employee

• Marketing Assistant

  • Oct 2017 - Feb 2018

  Hobart • Inspect layouts and advertising copy and edit scripts, audio, video, and other promotional material for adherence to specifications. • Analyse data to determine whether email/social media campaigns have achieved their objective • Plan and prepare promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. • Coordinate with marketing team to send out 10,000 emails daily • Working closely… Show more • Inspect layouts and advertising copy and edit scripts, audio, video, and other promotional material for adherence to specifications. • Analyse data to determine whether email/social media campaigns have achieved their objective • Plan and prepare promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. • Coordinate with marketing team to send out 10,000 emails daily • Working closely with a CRM platform (Eloqua) to build relevant and targeted campaigns Show less