Robert Koski
Director, Digital Strategy & Innovation at American Academy of Neurology- Claim this Profile
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Bio
Pete Leacock
Robert’s ability to provide real, actionable solutions to the most complex marketing problems is just the tip of the iceberg. I had the pleasure of working with Robert for four years at Carmichael Lynch where I witnessed his talents firsthand on the Subaru business. His strong digital acumen is only eclipsed by his ability to solve business challenges through sound strategies that provide real, measurable results. Robert has been strategically leading brands and businesses through digital transformation long before it had a catchy label. Much of the growth that Subaru enjoyed on its owned platforms can be attributed to his work on everything from user journeys to defining the appropriate KPIs to drive measurement and optimizations. I often refer to Robert as a digital savant but that doesn’t define him. He’s got all the trappings of a traditional brand planner/marketer but can take it a step further in terms of how the customer experience needs to deliver at the intersection of brand and business. As a lifelong learner and consummate teacher, Robert strives to make real sense of the complex and ensure that his team and audience (regardless of their knowledge base) understands the material and is fully bought into the recommended path forward. If you’re looking for a smart, highly strategic addition to your business, I highly recommend Robert Koski.
Chris Kueppers, MBA
Robert's ability to juggle multiple clients and hundreds of projects simultaneously without jeopardizing strategic detail was a vital asset to our team. Robert helped pave the strategic direction on many high profile digital executions for the agency's most prominent clients. His work ethic and positive can-do attitude are characteristics that are not easily replaced.
Pete Leacock
Robert’s ability to provide real, actionable solutions to the most complex marketing problems is just the tip of the iceberg. I had the pleasure of working with Robert for four years at Carmichael Lynch where I witnessed his talents firsthand on the Subaru business. His strong digital acumen is only eclipsed by his ability to solve business challenges through sound strategies that provide real, measurable results. Robert has been strategically leading brands and businesses through digital transformation long before it had a catchy label. Much of the growth that Subaru enjoyed on its owned platforms can be attributed to his work on everything from user journeys to defining the appropriate KPIs to drive measurement and optimizations. I often refer to Robert as a digital savant but that doesn’t define him. He’s got all the trappings of a traditional brand planner/marketer but can take it a step further in terms of how the customer experience needs to deliver at the intersection of brand and business. As a lifelong learner and consummate teacher, Robert strives to make real sense of the complex and ensure that his team and audience (regardless of their knowledge base) understands the material and is fully bought into the recommended path forward. If you’re looking for a smart, highly strategic addition to your business, I highly recommend Robert Koski.
Chris Kueppers, MBA
Robert's ability to juggle multiple clients and hundreds of projects simultaneously without jeopardizing strategic detail was a vital asset to our team. Robert helped pave the strategic direction on many high profile digital executions for the agency's most prominent clients. His work ethic and positive can-do attitude are characteristics that are not easily replaced.
Pete Leacock
Robert’s ability to provide real, actionable solutions to the most complex marketing problems is just the tip of the iceberg. I had the pleasure of working with Robert for four years at Carmichael Lynch where I witnessed his talents firsthand on the Subaru business. His strong digital acumen is only eclipsed by his ability to solve business challenges through sound strategies that provide real, measurable results. Robert has been strategically leading brands and businesses through digital transformation long before it had a catchy label. Much of the growth that Subaru enjoyed on its owned platforms can be attributed to his work on everything from user journeys to defining the appropriate KPIs to drive measurement and optimizations. I often refer to Robert as a digital savant but that doesn’t define him. He’s got all the trappings of a traditional brand planner/marketer but can take it a step further in terms of how the customer experience needs to deliver at the intersection of brand and business. As a lifelong learner and consummate teacher, Robert strives to make real sense of the complex and ensure that his team and audience (regardless of their knowledge base) understands the material and is fully bought into the recommended path forward. If you’re looking for a smart, highly strategic addition to your business, I highly recommend Robert Koski.
Chris Kueppers, MBA
Robert's ability to juggle multiple clients and hundreds of projects simultaneously without jeopardizing strategic detail was a vital asset to our team. Robert helped pave the strategic direction on many high profile digital executions for the agency's most prominent clients. His work ethic and positive can-do attitude are characteristics that are not easily replaced.
Pete Leacock
Robert’s ability to provide real, actionable solutions to the most complex marketing problems is just the tip of the iceberg. I had the pleasure of working with Robert for four years at Carmichael Lynch where I witnessed his talents firsthand on the Subaru business. His strong digital acumen is only eclipsed by his ability to solve business challenges through sound strategies that provide real, measurable results. Robert has been strategically leading brands and businesses through digital transformation long before it had a catchy label. Much of the growth that Subaru enjoyed on its owned platforms can be attributed to his work on everything from user journeys to defining the appropriate KPIs to drive measurement and optimizations. I often refer to Robert as a digital savant but that doesn’t define him. He’s got all the trappings of a traditional brand planner/marketer but can take it a step further in terms of how the customer experience needs to deliver at the intersection of brand and business. As a lifelong learner and consummate teacher, Robert strives to make real sense of the complex and ensure that his team and audience (regardless of their knowledge base) understands the material and is fully bought into the recommended path forward. If you’re looking for a smart, highly strategic addition to your business, I highly recommend Robert Koski.
Chris Kueppers, MBA
Robert's ability to juggle multiple clients and hundreds of projects simultaneously without jeopardizing strategic detail was a vital asset to our team. Robert helped pave the strategic direction on many high profile digital executions for the agency's most prominent clients. His work ethic and positive can-do attitude are characteristics that are not easily replaced.
Experience
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American Academy of Neurology
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United States
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Non-profit Organizations
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200 - 300 Employee
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Director, Digital Strategy & Innovation
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Jul 2018 - Present
Own the strategic vision for digital strategy and digital transformation across the organization; managing execution across platforms (web, email, social). Portfolio includes content /UX, web development, technical project management, SEO, SEM, video & voice strategies, QA /testing, optimizations and analytics.• Manage teams: web development, digital content, social, analytics, search, media, project mgt• Develop strategic approach for cross-channel digital delivery and optimizations• Manage resources, partner relationships and budgets for digital initiatives• Oversee all governance, policies, and procedures for digital properties
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Carmichael Lynch
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United States
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Advertising Services
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200 - 300 Employee
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Digital Strategist / Brand Planner
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Jan 2011 - May 2018
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StoneArch
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United States
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Advertising Services
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1 - 100 Employee
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Interactive Strategist
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Jan 2009 - Jan 2011
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Hanley Wood (now Zonda)
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United States
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Real Estate
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100 - 200 Employee
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Director, Interactive Solutions / Manager, User Experience
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Jul 1997 - Dec 2008
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Education
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Central Michigan University
BS -
Lake Superior State University
Master of Business Administration - MBA -
University of Minnesota - Carlson School of Management