Kosima Köpke
Head of Marketing at Smart Reporting GmbH- Claim this Profile
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Bio
Sharon Bates
It was a pleasure to work with Kosima during my time at LEVC. Kosima successfully led and developed the European dealer marketing function from the ground up as well as managing regional PR. She is proactive and strategic in her approach, and has proven to be an asset in supporting a growing network of dealers. She is adept at handling crisis and reputation management, ensuring that the company's image is maintained at all times. In summary, Kosima is a proactive, strategic, and influential marketing leader who is adept at developing successful marketing strategies, improving brand visibility, and achieving goals. She is an asset to any team and brings a wealth of expertise.
Maret Dausendschoen
Ich hatte das Vergnügen, eineinhalb Jahre lang mit Kosima bei der Volkswagen Automobile Hamburg GmbH zusammenzuarbeiten und mit ihr mehrere Projekte umzusetzen. Kosima bringt umfangreiche Fachkenntnisse im Marketing und Aufbau einer Brand mit. Als Team- und Marketingleiterin hat sie mit ihrer motivierenden und inspirierenden Art die abteilungsübergreifende Kampagnenplanung gemacht und das persönliche und berufliche Wachstum ihrer Teammitglieder gefördert. Kosima ist eine ebenso großartige Person wie eine Managerin und ich kann sie jedem Arbeitgeber nur empfehlen.
Sharon Bates
It was a pleasure to work with Kosima during my time at LEVC. Kosima successfully led and developed the European dealer marketing function from the ground up as well as managing regional PR. She is proactive and strategic in her approach, and has proven to be an asset in supporting a growing network of dealers. She is adept at handling crisis and reputation management, ensuring that the company's image is maintained at all times. In summary, Kosima is a proactive, strategic, and influential marketing leader who is adept at developing successful marketing strategies, improving brand visibility, and achieving goals. She is an asset to any team and brings a wealth of expertise.
Maret Dausendschoen
Ich hatte das Vergnügen, eineinhalb Jahre lang mit Kosima bei der Volkswagen Automobile Hamburg GmbH zusammenzuarbeiten und mit ihr mehrere Projekte umzusetzen. Kosima bringt umfangreiche Fachkenntnisse im Marketing und Aufbau einer Brand mit. Als Team- und Marketingleiterin hat sie mit ihrer motivierenden und inspirierenden Art die abteilungsübergreifende Kampagnenplanung gemacht und das persönliche und berufliche Wachstum ihrer Teammitglieder gefördert. Kosima ist eine ebenso großartige Person wie eine Managerin und ich kann sie jedem Arbeitgeber nur empfehlen.
Sharon Bates
It was a pleasure to work with Kosima during my time at LEVC. Kosima successfully led and developed the European dealer marketing function from the ground up as well as managing regional PR. She is proactive and strategic in her approach, and has proven to be an asset in supporting a growing network of dealers. She is adept at handling crisis and reputation management, ensuring that the company's image is maintained at all times. In summary, Kosima is a proactive, strategic, and influential marketing leader who is adept at developing successful marketing strategies, improving brand visibility, and achieving goals. She is an asset to any team and brings a wealth of expertise.
Maret Dausendschoen
Ich hatte das Vergnügen, eineinhalb Jahre lang mit Kosima bei der Volkswagen Automobile Hamburg GmbH zusammenzuarbeiten und mit ihr mehrere Projekte umzusetzen. Kosima bringt umfangreiche Fachkenntnisse im Marketing und Aufbau einer Brand mit. Als Team- und Marketingleiterin hat sie mit ihrer motivierenden und inspirierenden Art die abteilungsübergreifende Kampagnenplanung gemacht und das persönliche und berufliche Wachstum ihrer Teammitglieder gefördert. Kosima ist eine ebenso großartige Person wie eine Managerin und ich kann sie jedem Arbeitgeber nur empfehlen.
Sharon Bates
It was a pleasure to work with Kosima during my time at LEVC. Kosima successfully led and developed the European dealer marketing function from the ground up as well as managing regional PR. She is proactive and strategic in her approach, and has proven to be an asset in supporting a growing network of dealers. She is adept at handling crisis and reputation management, ensuring that the company's image is maintained at all times. In summary, Kosima is a proactive, strategic, and influential marketing leader who is adept at developing successful marketing strategies, improving brand visibility, and achieving goals. She is an asset to any team and brings a wealth of expertise.
Maret Dausendschoen
Ich hatte das Vergnügen, eineinhalb Jahre lang mit Kosima bei der Volkswagen Automobile Hamburg GmbH zusammenzuarbeiten und mit ihr mehrere Projekte umzusetzen. Kosima bringt umfangreiche Fachkenntnisse im Marketing und Aufbau einer Brand mit. Als Team- und Marketingleiterin hat sie mit ihrer motivierenden und inspirierenden Art die abteilungsübergreifende Kampagnenplanung gemacht und das persönliche und berufliche Wachstum ihrer Teammitglieder gefördert. Kosima ist eine ebenso großartige Person wie eine Managerin und ich kann sie jedem Arbeitgeber nur empfehlen.
Experience
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Smart Reporting GmbH
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Germany
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Hospitals and Health Care
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1 - 100 Employee
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Head of Marketing
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Jul 2023 - Present
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Great Wall Motor Deutschland GmbH
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Germany
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Brand Manager ORA Brand Europe
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Jun 2022 - Jul 2023
Brand guardianship - taking the end-to-end responsibility for the roll out of brand marketing initiatives across all EU markets’ different marketing channels; Conveying the brand values and vision to EU importers, brand ambassadors and agencies; Brand governance - ensuring a 360° consistent brand experience throughout Europe by aligning all communications with CI guidelines; Developing and executing brand training to importers; Acting as marketing consultant, supervisor and approver of local EU marketing activations. Show less
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London EV Company (LEVC)
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United Kingdom
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Automotive
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200 - 300 Employee
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Marketing and PR Manager Europe
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Oct 2020 - Jun 2022
European accountability of all marketing and PR activities of the expanding e-mobility brand LEVC (London Electric Vehicle Company). Strategic market analysis; Brand positioning through PR activities, marketing campaigns, public affairs, trade fair and event execution for B2B audiences; Marketing onboarding and consulting for the European dealer network; International teamwork with start-up mentality; Close collaboration with the UK Headoffice, international dealers, business partners, CEO, EU sales and network development team; Guidance of external marketing service providers; EU budget responsibility; Reporting to the Managing Director Europe of LEVC. https://levc.com/ Show less
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Dale Carnegie Deutschland
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Germany
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Business Skills Training
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1 - 100 Employee
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Manager Marketing & PR
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Feb 2019 - Feb 2020
National accountability of all marketing and PR activities of the soft skills training provider Dale Carnegie Germany. Strategic brand positioning; planning and execution of conventional and digital B2C and B2B marketing campaigns. Development of the B2B website www.carnegie.de. Trade fair and event execution for B2B audiences. Editorial management of the business magazine „think global“. Close international teamwork with the franchisor, business partners, CEO, sales team and external service providers. https://www.carnegie.de Show less
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Volkswagen Automobile Hamburg
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Germany
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Automotive
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1 - 100 Employee
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Head of Marketing
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Jul 2014 - Jan 2019
Full oversight of all marketing activities for the automotive brands Volkswagen, Volkswagen Nutzfahrzeuge, Skoda as well as Audi within the region. Strategy, planning, budgeting and execution of classical and digital marketing activities as well as trade fairs and events for B2C and B2B costumers. Close collaboration with sales, the corporate headquarters and external service providers. Team responsibility (2-3 direct reports). https://www.volkswagen-automobile-hamburg.de/ Full oversight of all marketing activities for the automotive brands Volkswagen, Volkswagen Nutzfahrzeuge, Skoda as well as Audi within the region. Strategy, planning, budgeting and execution of classical and digital marketing activities as well as trade fairs and events for B2C and B2B costumers. Close collaboration with sales, the corporate headquarters and external service providers. Team responsibility (2-3 direct reports). https://www.volkswagen-automobile-hamburg.de/
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Nissan Autohaus Günther GmbH - Infiniti Zentrum
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Hamburg, Berlin, Frankfurt
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Head of Marketing
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Oct 2009 - Jun 2014
Accountability of the regional marketing activities overseeing the brands Nissan and Infiniti. German market launch of the premium brand Infiniti, marketing planning, conception and execution of print, digital and broadcast activities, event conception and execution, coordination of external service providers, press relations. Central coordinator between the corporate headquarters, sales and external service providers. Team responsibility (1-2 direct reports). https://automobile-guenther.de/ Show less
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Education
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2016 - 2018
ILS
Personal & Business-Coach, 1 -
2005 - 2008
University of Central Lancashire
Bachelor of Arts - BA, Public Relations & Marketing
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