Experience

Seattle Public Utilities

• United States
• Government Administration
• 200 - 300 Employee

• Strategic Advisor - Production and Design

  • Nov 2019 - Present

  SPU is the public utility agency of the city of Seattle which provides a range of services for 1.3 million residents. Learn more about SPU at: www.seattle.gov/utilities As Strategic Advisor, Video Production and Creative Design, I am accountable for overseeing and optimizing the planning, design, development, and production process for various creative collateral, media assets, and photography projects. To carry out my mandate, I lead the full creative process across the production cycle – including planning, branding, scriptwriting, advertising, marketing, and production – to raise awareness of key issues and promote SPU’s mission. Among my accomplishments, I have: ➥ Developed custom marketing material to promote the Water Pipe Worker Apprenticeship Program, including radio and print advertising. ➥ Optimized and tailored brand messaging to target underrepresented communities within the skilled trades sector, resulting in the most racial and gender diversity of any Water Pipe Worker Apprenticeship class in SPU history. ➥ Developed an animated educational video series for WA state schools to teach students the path freshwater takes from forest to faucet. ➥ Successfully mitigated the impact of the pandemic on the normal flow of operations by driving a seamless transition to digital platforms to replace in-person classes. ➥ Produced a first-person video to amplify Environmental Justice and Service Equity messaging and highlight the importance of race and social justice to SPU. ➥ Developed an award-winning photography series documenting SPU frontline workers’ COVID-19 response activities which was used in a variety of utility campaigns between 2020 and 2021.



Seattle City Light

• United States
• Utilities
• 700 & Above Employee

• Video Specialist II

  • Jan 2017 - Oct 2019

  As Video Production Specialist II, I led a team of photographers, freelancers, and interns and managed the full cycle multimedia production process to produce engaging, original content that supports SCL's business priorities, including: commercials, public service announcements, recruitment videos, in-house trainings, internal communications, and social media campaigns. Some of my additional contributions include: ➥ Managed the full shooting and video editing process, developed concepts and video scripts, sourced music, and created motion graphics. ➥ Created supplemental materials for print and online advertisements. ➥ Coordinated all day-to-day video operations, including: schedules, shoots, equipment sourcing and maintenance, and budgets. ➥ Co-led an initiative to incorporate diversity, equity, and inclusion best practices into all creative assets. ➥ Developed custom videos to grow the pipeline of female applicants to the apprenticeship program, resulting in a 200%+ increase on an annualized basis. ➥ Established an integrated administrative framework to cost-effectively produce hundreds of videos. ➥ Increased overall team productivity by 100% and produced 200+ videos in the first year.



Tarte Cosmetics

• United States
• Cosmetics
• 500 - 600 Employee

• Senior Producer

  • Aug 2011 - Mar 2016

  As Senior Producer of Video and Multimedia, I was responsible for leading the planning, development, and delivery of video and multimedia content to promote Tarte Cosmetics products across multiple channels. Some of my key contributions include: ➥ Tasked by the leadership team to build and lead a dedicated Video Department from the ground up; cemented videos as a cornerstone of Tarte Cosmetics’ marketing strategy. ➥ Conceptualized and produced digital media assets to expand tarte’ online brand presence. ➥ Owned all aspects of video production, including: logistics, filming, editing, and script writing. ➥ Developed seasonal education videos in partnership with Digital and Retail Marketing teams. ➥ Partnered with Public Relations teams to incorporate video into all branded communications organically. ➥ Drove YouTube sponsorships with beauty influencers and key retailers to enhance revenue potential and spread product awareness.



Hearst Magazines

• United States
• Media Production
• 700 & Above Employee

• Associate Editor, MarieClaire.com

  • Nov 2008 - Aug 2011

  I joined Hearst Digital Media in 2008, where I was tasked with increasing readership via compelling digital content. Some of my key contributions include: ➥ Managed and edited MarieClarie.com’s male and female dating columnists. Developed multimedia packages focused on fashion, beauty, celebrity, and lifestyle. ➥ Authored web-exclusive articles to accompany print and web packages for marieclaire.com and syndication, including: celebrity and expert interviews, video series, and programming. ➥ Established a cadence of social media posts; successfully increased overall Twitter followers from 30K to 450K+ and Facebook fans by 400% in 1 year.