Kornelia Kaczmarek
Creative Director at BoConcept- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Jude Whyte (she/her)
Kornelia is truly wonderful to have in a team, she takes a brief beautifully, stretches it to its limits, and always delivers. She is a real asset to any creative team, as she manages a team and work load as beautifully as she ideates, creates, and delivers. She is unusual in the industry because she can be as commercially orientated as she can be creative. She is full of ideas every day of the week, and can make magic from very little. She leads a set incredibly well, and has a wonderful database of creative collaborators at her fingertips. We miss her already and I cant recommend her highly enough.
Carla Lomónaco
Kornelia is a powerhouse. Of all the people that can come and go in our professional careers, only a few leave a lasting impression. I worked with her for just over a year, and it was the fastest year of my career yet. Time flies, etc. etc...! As a designer, she's got endless experience, a super keen eye, and she knows what works, it's that simple! We both have backgrounds in fashion particularly, and it was so nice to have that mutual understanding in a slightly different industry – bringing that perspective into our work sparked something new in the way we approach campaigns as a brand, and the outcome was that much stronger for it. She's a brilliant creative, but more importantly, she's everything a team could ask for in a leader – she challenged convention, was an absolute laugh day in and day out, and not once did she give up on advocating for the good of our team and the work that we produce. She pushes for greatness tirelessly and she truly has so much passion it's exhausting (in the best way!). She always keeps the momentum and it's hard not to want to match that kind of energy when you work with her, it really is contagious. I'm so thankful for the time I got to grow beside her, however short. Anyone and everyone will have the best time working with her, if they're so lucky.
Jude Whyte (she/her)
Kornelia is truly wonderful to have in a team, she takes a brief beautifully, stretches it to its limits, and always delivers. She is a real asset to any creative team, as she manages a team and work load as beautifully as she ideates, creates, and delivers. She is unusual in the industry because she can be as commercially orientated as she can be creative. She is full of ideas every day of the week, and can make magic from very little. She leads a set incredibly well, and has a wonderful database of creative collaborators at her fingertips. We miss her already and I cant recommend her highly enough.
Carla Lomónaco
Kornelia is a powerhouse. Of all the people that can come and go in our professional careers, only a few leave a lasting impression. I worked with her for just over a year, and it was the fastest year of my career yet. Time flies, etc. etc...! As a designer, she's got endless experience, a super keen eye, and she knows what works, it's that simple! We both have backgrounds in fashion particularly, and it was so nice to have that mutual understanding in a slightly different industry – bringing that perspective into our work sparked something new in the way we approach campaigns as a brand, and the outcome was that much stronger for it. She's a brilliant creative, but more importantly, she's everything a team could ask for in a leader – she challenged convention, was an absolute laugh day in and day out, and not once did she give up on advocating for the good of our team and the work that we produce. She pushes for greatness tirelessly and she truly has so much passion it's exhausting (in the best way!). She always keeps the momentum and it's hard not to want to match that kind of energy when you work with her, it really is contagious. I'm so thankful for the time I got to grow beside her, however short. Anyone and everyone will have the best time working with her, if they're so lucky.
Jude Whyte (she/her)
Kornelia is truly wonderful to have in a team, she takes a brief beautifully, stretches it to its limits, and always delivers. She is a real asset to any creative team, as she manages a team and work load as beautifully as she ideates, creates, and delivers. She is unusual in the industry because she can be as commercially orientated as she can be creative. She is full of ideas every day of the week, and can make magic from very little. She leads a set incredibly well, and has a wonderful database of creative collaborators at her fingertips. We miss her already and I cant recommend her highly enough.
Carla Lomónaco
Kornelia is a powerhouse. Of all the people that can come and go in our professional careers, only a few leave a lasting impression. I worked with her for just over a year, and it was the fastest year of my career yet. Time flies, etc. etc...! As a designer, she's got endless experience, a super keen eye, and she knows what works, it's that simple! We both have backgrounds in fashion particularly, and it was so nice to have that mutual understanding in a slightly different industry – bringing that perspective into our work sparked something new in the way we approach campaigns as a brand, and the outcome was that much stronger for it. She's a brilliant creative, but more importantly, she's everything a team could ask for in a leader – she challenged convention, was an absolute laugh day in and day out, and not once did she give up on advocating for the good of our team and the work that we produce. She pushes for greatness tirelessly and she truly has so much passion it's exhausting (in the best way!). She always keeps the momentum and it's hard not to want to match that kind of energy when you work with her, it really is contagious. I'm so thankful for the time I got to grow beside her, however short. Anyone and everyone will have the best time working with her, if they're so lucky.
Jude Whyte (she/her)
Kornelia is truly wonderful to have in a team, she takes a brief beautifully, stretches it to its limits, and always delivers. She is a real asset to any creative team, as she manages a team and work load as beautifully as she ideates, creates, and delivers. She is unusual in the industry because she can be as commercially orientated as she can be creative. She is full of ideas every day of the week, and can make magic from very little. She leads a set incredibly well, and has a wonderful database of creative collaborators at her fingertips. We miss her already and I cant recommend her highly enough.
Carla Lomónaco
Kornelia is a powerhouse. Of all the people that can come and go in our professional careers, only a few leave a lasting impression. I worked with her for just over a year, and it was the fastest year of my career yet. Time flies, etc. etc...! As a designer, she's got endless experience, a super keen eye, and she knows what works, it's that simple! We both have backgrounds in fashion particularly, and it was so nice to have that mutual understanding in a slightly different industry – bringing that perspective into our work sparked something new in the way we approach campaigns as a brand, and the outcome was that much stronger for it. She's a brilliant creative, but more importantly, she's everything a team could ask for in a leader – she challenged convention, was an absolute laugh day in and day out, and not once did she give up on advocating for the good of our team and the work that we produce. She pushes for greatness tirelessly and she truly has so much passion it's exhausting (in the best way!). She always keeps the momentum and it's hard not to want to match that kind of energy when you work with her, it really is contagious. I'm so thankful for the time I got to grow beside her, however short. Anyone and everyone will have the best time working with her, if they're so lucky.
Experience
-
BoConcept
-
Denmark
-
Furniture and Home Furnishings Manufacturing
-
700 & Above Employee
-
Creative Director
-
Dec 2022 - Present
-
-
-
various
-
London, United Kingdom
-
Freelance Art Director and Creative Lead
-
Apr 2011 - Present
Working through print and digital across all media touchpoints in both agency and in-house roles. Generating project ideas, conceptualising and directing campaign shoots for various fashion and retail brands. Taking projects from initial concept stage to final delivery. Mentoring creative teams and working with and commissioning freelance creatives. Projects span across; campaign art direction, print design, packaging, digital, social media campaigns, marketing communication and iPhone apps. Show less
-
-
-
MADE.COM
-
United Kingdom
-
Retail
-
100 - 200 Employee
-
Lead Designer
-
Feb 2021 - Apr 2022
-
-
-
Neighbour Design
-
United Kingdom
-
Design Services
-
1 - 100 Employee
-
Creative Director - Shanghai
-
Aug 2016 - Jun 2019
-
-
Senior Art Director / Designer
-
Jan 2015 - Aug 2016
Focussing on the Triumph Lingerie account. Concentrating mainly on the art direction of global advertising brand campaigns as well as designing supporting print, digital and in-store collateral. Working in collaboration with top fashion photographers Rankin, Ellen von Unwerth and Simon Emmett; I've developed unique and iconic campaigns and narratives that have helped elevate and grow the brand.
-
-
Head of Design
-
Dec 2013 - Dec 2014
Maternity cover contract. Focussing on the Triumph lingerie account. Heading up a small team of designers and artworkers. Looking after all aspects of the Triumph retail business from campaign shoot planning, production and art direction to the in-store retail space, packaging and print collateral.
-
-
-
-
Design Direction Manager
-
Aug 2013 - Dec 2013
3 month freelance contract - Overseeing various print projects including store opening collateral, brochures, store cards, zines etc. Mentoring / managing a small team of 3 designers. 3 month freelance contract - Overseeing various print projects including store opening collateral, brochures, store cards, zines etc. Mentoring / managing a small team of 3 designers.
-
-
-
Burberry
-
United Kingdom
-
Luxury Goods & Jewelry
-
700 & Above Employee
-
Senior Digital Designer (freelance)
-
Sep 2012 - Aug 2013
Freelance contract. Working on a variety of digital projects including email, landing pages, mobile and social media. Concentrating mainly on email, I worked with a small team and closely with Marketing and Editorial departments to develop and move forward the templates, style and tone of the emails to be more editorial and tell more of a story, to bring them into line with the rest of the business. Freelance contract. Working on a variety of digital projects including email, landing pages, mobile and social media. Concentrating mainly on email, I worked with a small team and closely with Marketing and Editorial departments to develop and move forward the templates, style and tone of the emails to be more editorial and tell more of a story, to bring them into line with the rest of the business.
-
-
-
Michael Nash Associates
-
London, United Kingdom
-
Senior Graphic Designer
-
Oct 2011 - Apr 2012
Branding, packaging, print and digital design for luxury fashion and retail brands including COS, Louis Vuitton, Hershesons and Harvey Nichols. Branding, packaging, print and digital design for luxury fashion and retail brands including COS, Louis Vuitton, Hershesons and Harvey Nichols.
-
-
-
ASOS.com
-
United Kingdom
-
Retail Apparel and Fashion
-
700 & Above Employee
-
Graphic Designer
-
Apr 2008 - Apr 2011
I worked on and was involved in a wide variety of both print and online projects including on-site features, PR lookbooks, weekly newsletters, and special projects. This role involved art directing photoshoots, both stills and model. Also coordinating between various departments, sticking to budgets and timelines. I worked on and was involved in a wide variety of both print and online projects including on-site features, PR lookbooks, weekly newsletters, and special projects. This role involved art directing photoshoots, both stills and model. Also coordinating between various departments, sticking to budgets and timelines.
-
-
-
-
Graphic Designer
-
Apr 2007 - Apr 2008
Working for various London design studios, and working on promotional material for London venues. Working for various London design studios, and working on promotional material for London venues.
-
-
-
-
Junior Graphic Designer
-
Mar 2004 - Apr 2007
WHH is a small publishing agency that specialises in government/public service projects for many departments in Canberra. Projects included: annual reports, brochures, websites and historical publications. I was working closely with and providing support to Art Director and Senior Designer. I worked here 2 days a week whilst studying Graphic Design, and full-time during holiday periods. WHH is a small publishing agency that specialises in government/public service projects for many departments in Canberra. Projects included: annual reports, brochures, websites and historical publications. I was working closely with and providing support to Art Director and Senior Designer. I worked here 2 days a week whilst studying Graphic Design, and full-time during holiday periods.
-
-
Education
-
2002 - 2006
University of Canberra
Bachelor, Graphic Design
Community
