Kornél Oláh

at WAE Ltd - Wallis Automotive Europe
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Contact Information
us****@****om
(386) 825-5501
Location
Hungary, HU

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Experience

    • Hungary
    • Automotive
    • 1 - 100 Employee
      • Oct 2021 - Present

      Building Ssangyong brand in Hungary

      • Dec 2020 - Oct 2021

      Developing OPEL business at a private importer

    • Hungary
    • Software Development
    • 1 - 100 Employee
      • Apr 2020 - Aug 2021

      Support the used car activity of the OPEL networkEstablishing the basics of the used car programSupporting residual value

      • Mar 2017 - Apr 2020

      Managing Opel Hungary marketing activitiesproduct pricing, seasonal promotions and campaigns, managing marketing budgetManaging the entire ATL and BTL marketing activities and communicationCopywriting of radio and TV spotsManaging the digital sales funnelManaging media KPI-s Managing social media activities Organising events, training People management: managing marketing team, 4 headsPropose, manage the marketing strategy of Opel HUNSetting up unique promotions and strategical cooperation. Show less

      • Oct 2010 - Mar 2017

      Managing all new car sales related dealer development activity, Budapest Central Area, East HungaryResponsible for dealer network sales and marketing activityConsulting activity to develop KPIs to build profitabilityDeveloping customer satisfaction, mystery shoppingControlling Opel corporate standardsManaging training activity of the networkManaging new product dealer sales training

    • Used vehicles development, remarketing manager
      • Sep 2006 - Dec 2010

      Launching and operating the G2 Certified used vehicle program. Consultation activity to develop the used car activity and KPIs of the Opel and Chevrolet dealerships. Creating and managing of used car website, creating marketing campaigns and strategical cooperations. Controlling and managing the program from the very beginning. Launching and operating the G2 Certified used vehicle program. Consultation activity to develop the used car activity and KPIs of the Opel and Chevrolet dealerships. Creating and managing of used car website, creating marketing campaigns and strategical cooperations. Controlling and managing the program from the very beginning.

    • Dealer manager
      • Oct 2001 - Sep 2006

      Keeping contact with dealers, distributors and handset vendors. Supporting the Vodafone dealer network’s marketing, promotion, logistics activities. Creating and implementing incentive programs, coordinating mystery shopping, organizing partner advertising program, organizing dealer development trainings. Network development activity. Keeping contact with dealers, distributors and handset vendors. Supporting the Vodafone dealer network’s marketing, promotion, logistics activities. Creating and implementing incentive programs, coordinating mystery shopping, organizing partner advertising program, organizing dealer development trainings. Network development activity.

    • Teacher
      • Sep 2000 - Jul 2001

      Macro and micro economics tuition in a secondary / grammar school. Macro and micro economics tuition in a secondary / grammar school.

Education

  • University of Miskolc
    Diploma, Economics
    1996 - 2001
  • Kőrösi Csoma Sándor Grammar School
    Graduation, Secondary Education and Teaching
    1992 - 1996

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