Experience

Black Angel Group

• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Investor

  • Mar 2023 - 10 months

  Oakland, California, United States Investing intellectual, social and financial capital in seed to Series A startups around the world. Our collective believes in founders who build ethical, high-growth technology companies.



Google

• United States
• Software Development
• 700 & Above Employee

• Brand Marketing Lead

  • Aug 2022 - 1 year 5 months

  San Francisco Bay Area Building content and creating stories that matter.



Double Decker Warehouse Services

• United States
• Warehousing and Storage

• Investor

  • May 2022 - 1 year 8 months

  Boca Raton, Florida, United States Investor, leading warehousing services in South Florida doing jobs across the United States. Core Capabilities: Pallet Rack Installation/Removal/Repair/Relocation Services, Pushback Rack Installation, Wire Guidance Installation, Radio/Pallet Shuttle Installation, Locker Installation, Facility Relocation, Mezzanine Installation, Modular Office Installation, Electrical Installation (fans, lighting, etc.), Cabinet Installation, AutoCad Drawings, Pallet Rack Load Compliance, Pallet Rack… Show more Investor, leading warehousing services in South Florida doing jobs across the United States. Core Capabilities: Pallet Rack Installation/Removal/Repair/Relocation Services, Pushback Rack Installation, Wire Guidance Installation, Radio/Pallet Shuttle Installation, Locker Installation, Facility Relocation, Mezzanine Installation, Modular Office Installation, Electrical Installation (fans, lighting, etc.), Cabinet Installation, AutoCad Drawings, Pallet Rack Load Compliance, Pallet Rack Design and Consulting, Other Services: Warehouse/ Commercial Cleaning, Commercial Painting, Pressure Washing, General Facilities Repairs, Facility Demolition Show less



Meta

• French Polynesia
• Law Practice
• 1 - 100 Employee

• Consumer Brand Marketing - Public Affairs

  • Nov 2019 - Jul 2022

  San Francisco Bay Area Manage Creative Development of the US PA Marketing Campaign - Launching multiple integrated campaigns for target audience Help develop PA marketing creative development and delivery process Improve cross team creative development Led brief development process for multiple integrated campaigns Launched first TV and national TV campaign for FB Public Affairs Marketing



Capital One

• Egypt
• Leasing Non-residential Real Estate

• Card Marketing- Hispanic, Mainstreet, & Innovation

  • Dec 2017 - Jun 2019

  Washington D.C. Metro Area Led Hispanic Strategy for CreditWise credit monitoring app Design IMC plan for first Capital One Spanish marketing campaign Led Marketing strategy for Starter & Secure Card Led SEO strategy for CreditWise credit monitoring app Led Awareness strategy PR, Content, and Influencers for CreditWise monitoring app



Freelance Marketing

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Brand Strategist

  • Dec 2016 - Oct 2018

  San Francisco Bay Area Role Responsibilities: Work with various small businesses and non-profit companies to develop a foundation for branding & marketing strategies Guide clients to 1) Develop Brand Architecture, 2) Refine Brand Positioning, 3) Design Creative/Design Briefs, 4) Formulate Brand Plans, 5) Develop Communication Strategy, 6) Create Multicultural Strategy, and 7) Identify Consumer Insights



Anheuser-Busch

• United States
• Food and Beverage Services
• 700 & Above Employee

• Senior Brand Manager Bud Light

  • Oct 2015 - Oct 2016

  New York, New York Role Responsibilities: Developed Bud Light Sports and Hispanic annual programming strategy utilizing consumer insights Managed creative briefing and integrated marketing process for Bud Light NFL, NBA, and Hispanic marketing campaigns Managed brand promotional & media production budget totaling over $30MM Achievements: Led NFL Sponsorship Program providing 3.8% incremental growth for Bud Light in participating markets. Developed new creative design for Bud Light cans… Show more Role Responsibilities: Developed Bud Light Sports and Hispanic annual programming strategy utilizing consumer insights Managed creative briefing and integrated marketing process for Bud Light NFL, NBA, and Hispanic marketing campaigns Managed brand promotional & media production budget totaling over $30MM Achievements: Led NFL Sponsorship Program providing 3.8% incremental growth for Bud Light in participating markets. Developed new creative design for Bud Light cans connecting fan passions by localizing messages with a bold product design Increased NFL Team can volume over 150% vs prior year Strategically designed new direction for targeting Hispanic consumers at Bud Light with a focus on bi-cultural Hispanics Launched Bud Light's first dedicated Hispanic Super Bowl ad featuring Michael Pena Led development of Bud Light's highest scoring Spanish language ads in over three years Led in the development of TVC, OOH, Digital, and radio ads.

• Brand Manager

  • Aug 2015 - Oct 2015

  Greater New York City Area



SC Johnson

• United States
• Manufacturing
• 700 & Above Employee

• Lead, Marketing Brand Management, OFF!

  • Mar 2013 - Aug 2015

  Greater Chicago Area Role Responsibilities: P&L Responsibility for the brand OFF!’s $35MM Area Repellent Business Managed annual $8MM annual advertising and production budget for OFF! Area business Led Innovation framework for OFF’s North America Area Repellent Business Achievements: Launched Off! Mosquito Lamp the largest innovation launch in 14 years for OFF! Area Repellent incremental growth in US. Led cross-functional project team to create strategic playbook on how to manage SC Johnson’s… Show more Role Responsibilities: P&L Responsibility for the brand OFF!’s $35MM Area Repellent Business Managed annual $8MM annual advertising and production budget for OFF! Area business Led Innovation framework for OFF’s North America Area Repellent Business Achievements: Launched Off! Mosquito Lamp the largest innovation launch in 14 years for OFF! Area Repellent incremental growth in US. Led cross-functional project team to create strategic playbook on how to manage SC Johnson’s complex seasonal North America pest control business ($450MM) projecting additional $13MM in revenue and $5MM in additional profit Led project to create EPA first ever on pack comparative claim for a regulated pest category product Created customer partnerships and gained new distribution to grow OFF! Area Repellant HHP, Share, and dollar volume 10% vs. YA Created 15% in savings leading cost reduction project for $13MM citronella candle business Show less



Mars

• United States
• Design Services
• 1 - 100 Employee

• Associate Brand Manager 3 Musketeers and Milky Way

  • Mar 2011 - Feb 2013

  Role Responsibilities: Managed 3 Musketeers $3M Consumer Promotions Budget Managed all digital executions for 3 Musketeers (Facebook, online banners, online video, production, and search) Managed creative development process for all 3 Musketeers consumer promotions, PR, and digital campaigns Developed selling stories for 3 Musketeers and Milky Way campaigns, product launches, and distribution drives Created 3 Musketeers and Milky Way brand off-take reports, providing analysis… Show more Role Responsibilities: Managed 3 Musketeers $3M Consumer Promotions Budget Managed all digital executions for 3 Musketeers (Facebook, online banners, online video, production, and search) Managed creative development process for all 3 Musketeers consumer promotions, PR, and digital campaigns Developed selling stories for 3 Musketeers and Milky Way campaigns, product launches, and distribution drives Created 3 Musketeers and Milky Way brand off-take reports, providing analysis utilizing IRI, MSA, and internal sales data Developed various strategy documents for 3 Musketeers and Milky Way focusing on SKU rationalizations, channel focus, product changes, and contingency scenarios Achievements: Successfully led cross-functional project team to change the $200M 3 Musketeers Original franchise recipe with a packaging change that achieved overall savings, improving the P&L in year one Created 3 Musketeers and Milky Way in-store strategy that focused placing the right SKU's in the right Channels that account for 40% of the business, over $195M in sales Developed 3 Musketeers and Milky Way Six Flags partnership program across the entire C-Store and Value Channels providing lifts of 25% in accounts that participated Launched new Milky Way, Twix, and Snickers Caramel Lovers mixed bag SKU adding $3M to the business Worked with internal marketing team to develop 3 Musketeers and Milky Way's new positioning, archetype, and brand mantra Show less



Kozy Shack Enterprises

• Assistant Product Manager

  • Aug 2008 - Nov 2010

  Managed two newly launched brands Ready Grains, A ready to eat cereal, and La Tradicional a Hispanic themed dairy dessert Developed creative briefs, strategic direction, marketing plans, and business propositions for Ready Grains and La Tradicional Maintained full P&L and budget responsibility of marketing plan of over 4 million dollars Worked on campaigns for brands in TV, radio, in-store, interactive media, and outdoor sampling Managed Kozy Shack's internal… Show more Managed two newly launched brands Ready Grains, A ready to eat cereal, and La Tradicional a Hispanic themed dairy dessert Developed creative briefs, strategic direction, marketing plans, and business propositions for Ready Grains and La Tradicional Maintained full P&L and budget responsibility of marketing plan of over 4 million dollars Worked on campaigns for brands in TV, radio, in-store, interactive media, and outdoor sampling Managed Kozy Shack's internal processes on coupon management Developed Kozy Shack's involvement with social media (Facebook, blogs, Google search, and brand microsite) Developed launch plans for Kozy Shack's new innovative products in breakfast and categories outside of pudding Show less



Constellation Energy

• Marketing Associate Major Accounts

  • 2007 - 2008

  Led the customer newsletter cross functional team, which informed customers on a bi-weekly basis recent trends in the retail energy market and upcoming events with the company. Led in the in the development and specified targeting of a trade show program where I set the budget, sponsorship, speaking, and advertisement parameters in the New York and New Jersey region. Developed various direct mail campaigns for various energy products. Started lead process to track all sales… Show more Led the customer newsletter cross functional team, which informed customers on a bi-weekly basis recent trends in the retail energy market and upcoming events with the company. Led in the in the development and specified targeting of a trade show program where I set the budget, sponsorship, speaking, and advertisement parameters in the New York and New Jersey region. Developed various direct mail campaigns for various energy products. Started lead process to track all sales leads created by marketing within the New York and New Jersey market to accurately determine the success of certain campaigns had over others. Show less