Marketing Lead

• Mar 2023 - Present

Digital Marketing Assistant

• Feb 2022 - Mar 2023

Social Media ManagementCreates content calendar, brainstorms ideas, and writes engaging copies that resonate with our target audience. As a result, we have experienced an exemplary growth in followers and engagements.Content WritingIn addition to crafting concise and effective social media posts, I have honed my skills in writing longer form content, including newsletters, informative mailers, and content website updates. I have even ventured into blogging, bringing my unique voice and fresh perspectives to a wider audience.Event PlanningI also create promotional materials, scripts, and ensures that communication is aligned to the branding. I also had an experience in providing frontend and backend support for Facebook Lives and was in-charge of the logistics, preparations, and documentation of offline and online events.Leadership and Project ManagementI have taken responsibilities to ensure the success and productivity of the team. My role involves managing the workload of each team member, ensuring that tasks are delegated efficiently and effectively. Additionally, I act as a liaison between our team and other departments, communicating their requests and ensuring a smooth and seamless integration of our work with their needs.One of the key responsibilities I have taken on is quality assurance, where I review and evaluate the materials produced by the team to ensure they meet the high standards set by our organization and align with our branding. This includes checking for consistency in tone, messaging, and overall aesthetic. Show less

Senior Copywriter

• Jun 2021 - Dec 2021

Lead copywriter for Jollibee Food Corporation, Century Pacific Food Inc., and iPeople Inc. schools accounts. JFC: Burger King, PHO24, Chowking, Greenwich, Jollibee InternationalCentury Pacific Meats: Argentina AltanghapiPeople Schools: APEC Schools, University of Nueva Caceres, Malayan Colleges Mindanao

Copywriter

• Oct 2019 - Jun 2021

- Produced a digital commercial for Argentina Altanghap during the pandemic.Highly involved in brainstorming, ideation, and scriptwriting. Part of the team who produced the first digital commercial of NuWorks during the pandemic.- Lead the content creation process of Argentina Altanghap digital videos and social media initiatives. From concept ideation, idea presentation, social media influencer briefing, until the post-production. Successfully executed all of these and achieved client’s objectives.- Demonstrated initiative and took challenges by helping in the NW Commerce SEM copies and Burger King Content Plans and digital videos.- Wrote copies and launched campaigns beyond Always-on Content creation. Chowking The Great Reset - an overall content revamp presentation to clientsProduced the first IG Live video production for Chowking featuring the Sweet 'N Sour Chicken. Successfully presented back-to-back product launches and campaign ideas even in a short period.- Produced 60 sets of SEM copies for Resorts World Manila in just 2 days.- Created proposal decks and executions for Jollibee Rome and Madrid store opening.- Primarily responsible for the creation of quality content assets and campaign ads for Chowking which generated exceptional high-engagement rates. Fried Chicken Lauriat became the benchmark for all engaging content.- Provided support to the Tech team by creating website copies for the Sanofi brand.- Became the lead copywriter for the Argentina Meat Selections and was heavily involved in creating the 360 campaign (TVC, OOH, digital content conceptualization and production) which met the client’s objectives.- Conceptualized and created compelling content assets for Burger King Q1, with 2 video concepts that are all approved by the client. Show less

Creative Services Associate

• Jul 2019 - Oct 2019

Creative Services Associate

• Aug 2016 - Jul 2019

Produced effective digital marketing content for Smart Communications, PLDT, and PayMaya Philippines. Achievements: - Lead Copywriter of the People Group (HR) account. From creating launch ideas to email marketing, I was able to communicate important information to the Voyager employees. - Lead Copywriter for the Smart Padala accounts, both on the agent and consumer side. Produced copies for pitch presentations, informational brochures, radio commercial scripts, instructional videos, and social media content. - Created the Isang Dosenang Pamasko Challenge Campaign in Pera Agad’s social media account, resulting in 208% over-delivery vs. target goal. - Created Search Engine Marketing copies for SmartBro with an exceptionally higher CTA of 9.22% vs. target goal. - Generated Facebook Link ads, Lead ads, and Carousel ads specifically for the Samsung S8 campaign of PLDT Enterprise with an exceptional result that generated a large number of leads, and is well above the target. - Created instructional video scripts, Facebook and Instagram ads for PayMaya. Show less

Social Media Marketing Intern

• May 2015 - Jun 2015

In charge of managing TicketWorld's social media accounts. Scope of work includes scheduling posts, writing captions, and replying to inquiries. In charge of managing TicketWorld's social media accounts. Scope of work includes scheduling posts, writing captions, and replying to inquiries.

Public Relations Intern

• Apr 2015 - May 2015

Responsible for managing relationships with social media influencers, conceptualizing PR events, and attending client briefings and product launches. Responsible for managing relationships with social media influencers, conceptualizing PR events, and attending client briefings and product launches.