Experience

New Music USA

• United States
• Music
• 1 - 100 Employee

• Program Coordinator

  • Mar 2023 - Present

  Provide expert counsel to music ensembles and small arts entities, empowering them to cultivate precise communication strategies, expand their audience reach, and successfully secure vital funding. Provide expert counsel to music ensembles and small arts entities, empowering them to cultivate precise communication strategies, expand their audience reach, and successfully secure vital funding.



D-Composed

• United States
• Performing Arts
• 1 - 100 Employee

• Founder & Executive/Artistic Director

  • Apr 2017 - Present

  D-Composed is a pioneering chamber music platform dedicated to celebrating and paying homage to the richness of Black creativity and culture by showcasing the exceptional compositions of Black artists. Our mission is to revolutionize and transform the classical music landscape, crafting an innovative and inclusive experience for all. Achievements include: • Delve deep into multicultural insights, leveraging analytical acumen to distill invaluable data for crafting dynamic programming and compelling content. • Achieved an extraordinary 200%+ revenue upswing through innovative leadership and strategies in less than five months. • Pioneered cutting-edge digital marketing initiatives, crafting strategic communication tactics, and fostering lucrative partnerships. • Spearheaded collaborative efforts, nurturing connections with over 40 accomplished Black artists spanning diverse disciplines and genres. • Featured speaker at renowned platforms such as TEDx, Lululemon, Athleta, and Apple, delivering captivating speeches to diverse audiences. • Pioneered a nationwide educational curriculum focused on the music of Black composers, elevating cultural education and awareness. Show less



Twitter

• United States
• Software Development
• 700 & Above Employee

• Brand Strategist

  • Jun 2021 - Apr 2023

  Verticals: Financial Services, Retail, Travel, Auto, Aviation • Spearheaded the launch of a novel product in partnership with a renowned airline that positioned the company as trailblazers within the travel sector and translated into an astonishing increase in revenue. • Orchestrated an impressive revenue boost for Twitter China by providing invaluable insights and strategic counsel, playing a significant role in a celebrity brand endorsement campaign. • Masterminded a highly acclaimed campaign, garnering an Adweek Feature and global trending status for an impressive 8+ hours. • Developed a framework for engaging with marginalized communities, which was applied successfully on the platform in collaborations with streaming platforms and across various sectors. Show less



Momentum Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Creative Strategist

  • Apr 2019 - May 2021

  Verticals: Travel & CPG • Leveraged analytics, extensive research, and keen insights to craft compelling creative briefs and concepts as strategic north stars for creative teams. • Crafted a creative strategy to promote the inclusion of products from Black women entrepreneurs on big box retailer shelves during Essence Fest. • Broadened a key financial services account by introducing inclusive marketing ideas to clients through enlightening workshops for North and Latin American teams. • Created and presented a company-wide briefing, engaging 200+ people and sparking a surge of proactive creative ideas across the agency's portfolio. • Led the internal creative team, orchestrating brainstorming sessions and narrative-driven presentations to ignite the creative spark. Show less



The Chicagolite

• Founder

  • Jan 2015 - Apr 2019

  - Spearheaded The Chicagolite, a luxury lifestyle blog renowned for spotlighting individuals, venues, and occasions within the Chicago luxury market. Notably collaborated with distinguished brands such as Coach, Goyard, J.Crew, and Chandon. - Cultivated a profound understanding of the events landscape through active participation in diverse industry experiences. - Orchestrated and executed multiple successful influencer events, securing sponsorship from 13 prominent brands, both locally and nationally. - Established strategic partnerships with local PR agencies, delivering premium exposure to clients in the hospitality, fashion, and lifestyle sectors. - Conducted in-depth research to curate activities and events aligning with the site's target audience and Chicago's vibrant culture. - Leveraged various social media platforms to craft effective marketing strategies, elevating the profiles of featured businesses on the blog. Show less



Agency EA

• United States
• Advertising Services
• 1 - 100 Employee

• Associate Creative Strategist

  • Jul 2016 - Mar 2019

  As an associate creative strategist, I've led strategy for brands such as Hilton Enterprise, Waldorf Astoria, Google, Lurie Children's Hospital, Intuit, and the Chicago Children's Museum. As an associate creative strategist, I've led strategy for brands such as Hilton Enterprise, Waldorf Astoria, Google, Lurie Children's Hospital, Intuit, and the Chicago Children's Museum.



Comcast CN100

• Freelance Entertainment & Lifestyle Correspondent/Segment Producer

  • Sep 2013 - Sep 2017

  Hosted "Community Connection," a Comcast CN100 program, featuring interviews with celebrities such as Common, Cindy Crawford, and Ringo Starr, with a focus on red carpet events and businesses in the Chicagoland area, contributing to the program's high viewership ratings. Hosted "Community Connection," a Comcast CN100 program, featuring interviews with celebrities such as Common, Cindy Crawford, and Ringo Starr, with a focus on red carpet events and businesses in the Chicagoland area, contributing to the program's high viewership ratings.



Weber Shandwick

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Consumer Public Relations Intern

  • 2016 - May 2016

  Conducted comprehensive research in social media trends, identified influential thought leaders to enhance client messaging, and played a pivotal role in event planning logistics, including travel arrangements and vendor outreach for an influencer event in New York. Conducted comprehensive research in social media trends, identified influential thought leaders to enhance client messaging, and played a pivotal role in event planning logistics, including travel arrangements and vendor outreach for an influencer event in New York.



Clark Atlanta University

• United States
• Higher Education
• 700 & Above Employee

• News Anchor/Reporter

  • Aug 2011 - Dec 2012

  Served as a Live Morning News anchor for CAU-TV's Newsbreak, delivering 10-minute news segments to a substantial Atlanta audience of 90,000, providing timely updates on current events. Additionally, authored scripts for the morning news program, skillfully edited packages within tight 24-hour deadlines, and served as a field correspondent for diverse campus and local events. Conducted insightful interviews with professionals and artists, leveraging inquisitive questions to uncover captivating story angles for viewers. Show less



CNN

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Newsroom Intern

  • Sep 2012 - Nov 2012

  Contributed to the production of 5 news segments featured on shows hosted by Fredricka Whitfield, Don Lemon, and Susan Hendricks. Responsibilities included writing news stories, incorporating graphics and banners. Assisted in video editing, researched for an undecided voter panel, fact-checked scripts for CNN.com's The Row, and conducted research for the CNN Library and investigative unit projects. Active participation in newsroom meetings resulted in one of their story pitches airing for 3 consecutive hours. Additionally, gained field experience with CNN's medical unit and contributed to the "Cardio Kool Kids" segment on CNN's Health Minute. Show less