Experience

MHV GROUP

• Cyprus
• Hospitality
• 1 - 100 Employee

• Chief Marketing Officer

  • Jan 2023 - Present

  MHV Mediterranean Hospitality Venture Limited acquires, repositions, and manages prime real estate assets in exclusive locations across the hospitality, residential and commercial sectors in Cyprus and abroad. Responsible for developing and implementing the company's marketing strategy, managing the brand, driving customer acquisition and retention, and collaborating with other departments to ensure alignment with company goals. Managing the marketing budget to ensure cost-effectiveness and a positive return on investment across our hotel and real estate portfolio. - Parklane a Luxury Collection Resort & Spa - ParkTower Residences - Aphrodite Hills Resort Cyprus and Residences - The Landmark Nicosia (hotel, offices and residences) - Nikki Beach Resort & Spa Porto Heli - Porto Paros - LPM Limassol - Nammos Limassol - Dior Boutique Limassol



UCB

• Apparel & Fashion
• 1 - 100 Employee

• Customer Experience Manager

  • Feb 2021 - Jan 2023

  Responsible for the customer and employee experience on site, in 139.5 acres of land and 36 buildings. Working with my team on - Mobility on site - Catering and Events - Landscaping and biodiversity - Cleaning - Reception - Mail room and site logistics - Glassware Cleaning - Pest Control - Facilities Management communications. Key accomplishments: Introduced new concepts (Smart Fridges, unmanned shop, new outdoor furniture, waste watch and waste reduction programme for our restaurant, contactless vending machines, new bike facilities, launch of electric chargers, Car Pass for technical interventions, introduced eco-grazing, renovated reception). Organised major events (3-day Annual Board Meeting, FDA Visit, Campus Day, Belgian Mass Spectrometry Society Annual Meeting), Green Week, Mobility Week (nominated for a EUROPEAN MOBILITY WEEK ACTIONS Award). Enhanced communications for the team (launched more than 60 internal comms, created “Back to the Office” training video for more than 3000 associates, revamped Intranet pages Re-organised the team and trained a new team member Created KPI’s for team members Team building activities for better collaboration Awards for best practice sharing



Virgin Atlantic

• United Kingdom
• Airlines and Aviation
• 700 & Above Employee

• Customer Experience Manager

  • Jan 2019 - Jan 2021

  Key accomplishments: Launched the new A350 aircrafts (created showcase and organised event). Sourced and launched for press the new onboard amenity kits “Goodie Bags” (that won 8 industry awards and nominations), and new toiletries. Re-launched the Mumbai route and covered the first outbound and return flights. Created a Product Showcase, putting together a display of every product we have onboard. Working to replace onboard products with more sustainable ones. Working closely together with the CX designers, Inflight Services, Procurement, A350 Program Team, Brand Marketing, Social Media, PR teams, as well as our external design agencies and suppliers. Awarded the Anita Gittelson “Travel Innovator of the Year (2019)” award. Nominated as an IncREDible from my peers, the internal recognition awards celebrating outstanding performers and teams.



Self-employed

• Real Estate
• 1 - 100 Employee

• Sabbatical

  • 2017 - 2018

  I always wanted to travel the world, but taking time off was always a challenge... an important project, a key delivery, a new challenge. During my Sabbatical, I managed to travel to 32 countries, like Croatia, Montenegro, Russia, Finland, Estonia, Latvia, Lithuania, Jordan, Israel, Iceland, Barbados, Italy, Spain, Andorra, Moldova, Hong Kong, Japan, Indonesia, Australia, Vanuatu, Fiji, New Zealand, Cook Islands and a few States in the US. I always wanted to travel the world, but taking time off was always a challenge... an important project, a key delivery, a new challenge. During my Sabbatical, I managed to travel to 32 countries, like Croatia, Montenegro, Russia, Finland, Estonia, Latvia, Lithuania, Jordan, Israel, Iceland, Barbados, Italy, Spain, Andorra, Moldova, Hong Kong, Japan, Indonesia, Australia, Vanuatu, Fiji, New Zealand, Cook Islands and a few States in the US.



Starwood Hotels & Resorts Worldwide, Inc.

• Hospitality
• 100 - 200 Employee

• Associate Director, Tactical Marketing EAME

  • 2016 - 2018

  Planning multilingual divisional marketing campaigns (display and paid search) with key objective to drive bookings and revenue to almost 300 hotels of the EAME division. Managing an $8m budget with 4 direct reports, driving more than $300m in revenue. Key accomplishments: built a new divisional paid search program, 48% revenue growth Planning multilingual divisional marketing campaigns (display and paid search) with key objective to drive bookings and revenue to almost 300 hotels of the EAME division. Managing an $8m budget with 4 direct reports, driving more than $300m in revenue. Key accomplishments: built a new divisional paid search program, 48% revenue growth

• Manager, Tactical Marketing EAME

  • 2012 - 2015

  Executing multilingual, pan-regional online marketing campaigns, with a strong focus on revenue generation, optimization, best practices and innovation. Managing a $6m budget with 2 direct reports, driving more than $200m revenue to 250 hotels in EAME. Key accomplishments: relaunched campaign platform (mobile optimised), suite selling platform, flash sale global platform, increased campaign participation, revenue growth 49% YoY

• Manager, Digital, Loyalty & Partnerships - Africa & Indian Ocean

  • 2009 - 2012

  Implementation of divisional and global roadmaps, optimisation of web presence ensuring current and on brand, developed hotel positioning plans for the region while managing a Digital Field Marketing team of 15 across the region with direct reporting lines. Key accomplishments: set up regional structure, increased revenue by 45%, doubled hotel campaign participation.

• Area Online Marketing Executive for Greece, Turkey & Cyprus

  • 2008 - 2010

  Setup of local team and structure for implementation of divisional and global initiatives. Managing a team of 12.Key accomplishments: set up the structure, trained the teams, 83% revenue growth

• Coordinator, Public Relations

  • 2005 - 2008


SANI SA
• France
• Assistant Controller & Micros Supervisor

  • Mar 2002 - Dec 2004


PARK HOTEL ATHENS

• Hospitality
• 1 - 100 Employee

• Trainee

  • Dec 2001 - May 2002

  Common mispellings of my name: Katarina, Katrina, Caterina, Orphanidi, Orfanides, Ophanidis, Orfanidou Common mispellings of my name: Katarina, Katrina, Caterina, Orphanidi, Orfanides, Ophanidis, Orfanidou