Korey Whitmore
Marketing Director at CTV Media, Inc.- Claim this Profile
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Bio
Sharon Montgomery ( LION )
In my 20+ years in the business world, I’ve met few are as organized and responsible as Korey. I could always count on Korey to get the job done, think of new and exciting ways to streamline our work flow, and lend a helping hand to others. His work ethic is second to none and any business would be lucky to have such a wonderful employee.
Julie Tadych
Solution Driven*Critical Thinker. Korey's understanding of fiscal responsiblity is the key to his success in his role as Traffic Coordinator. His ability to manage flawlessly has created revenue opportunity for me and our company, making him one of the most valued members of the media team.
Sharon Montgomery ( LION )
In my 20+ years in the business world, I’ve met few are as organized and responsible as Korey. I could always count on Korey to get the job done, think of new and exciting ways to streamline our work flow, and lend a helping hand to others. His work ethic is second to none and any business would be lucky to have such a wonderful employee.
Julie Tadych
Solution Driven*Critical Thinker. Korey's understanding of fiscal responsiblity is the key to his success in his role as Traffic Coordinator. His ability to manage flawlessly has created revenue opportunity for me and our company, making him one of the most valued members of the media team.
Sharon Montgomery ( LION )
In my 20+ years in the business world, I’ve met few are as organized and responsible as Korey. I could always count on Korey to get the job done, think of new and exciting ways to streamline our work flow, and lend a helping hand to others. His work ethic is second to none and any business would be lucky to have such a wonderful employee.
Julie Tadych
Solution Driven*Critical Thinker. Korey's understanding of fiscal responsiblity is the key to his success in his role as Traffic Coordinator. His ability to manage flawlessly has created revenue opportunity for me and our company, making him one of the most valued members of the media team.
Sharon Montgomery ( LION )
In my 20+ years in the business world, I’ve met few are as organized and responsible as Korey. I could always count on Korey to get the job done, think of new and exciting ways to streamline our work flow, and lend a helping hand to others. His work ethic is second to none and any business would be lucky to have such a wonderful employee.
Julie Tadych
Solution Driven*Critical Thinker. Korey's understanding of fiscal responsiblity is the key to his success in his role as Traffic Coordinator. His ability to manage flawlessly has created revenue opportunity for me and our company, making him one of the most valued members of the media team.
Credentials
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Google AdWords
GoogleFeb, 2015- Nov, 2024 -
Google Analytics Platform Principles
GoogleMar, 2014- Nov, 2024 -
Introduction to Project Management
University of WashingtonFeb, 2014- Nov, 2024 -
Options for Investment Professionals
Rutgers Business SchoolJan, 2014- Nov, 2024 -
Six Sigma White Belt
Aveta Business InstituteOct, 2013- Nov, 2024 -
National Incident Management System Certification
FEMAApr, 2011- Nov, 2024 -
Google Analytics Individual Qualification
GoogleMar, 2014- Nov, 2024
Experience
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CTV Media, Inc.
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Advertising Services
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1 - 100 Employee
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Marketing Director
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Jun 2016 - Present
-Create / manage / track / analyze the CTV "NewsFlash" campaigns.-Created and maintain company-wide marketing database for sales team.-Responsible for designing and maintaining company website and social media accounts-Prepare, launch and track marketing initiatives-Design and produce graphics for company use-Social media marketing -Study current social media trends-Produce and track digital search, display, sponsored and retargeting campaigns. -Create and manage dashboards within Google Analytics and produce data for SEO, Visitors, Location, etc.-Create and manage goals within analytics tools-Develop and share social media content to increase engagement/maintain presence-Create online campaigns and track engagement/efficiency Show less
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Billing Analyst / Digital Analyst
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May 2014 - Present
-Reconcile vendor invoices against supporting contracts/documents -Identify and resolve billing discrepancies-Generate client invoices in accordance to contractual terms and corporate policies.-Responsible for designing and maintaining company website and social media accounts-Prepare, launch and track marketing initiatives-Design and produce graphics for company use-Social media marketing -Study current social media trends-Produce and track digital search, display, sponsored and retargeting campaigns. -Create and manage dashboards within Google Analytics and produce data for SEO, Visitors, Location, etc.-Create and manage goals within analytics tools-Develop and share social media content to increase engagement/maintain presence-Create online campaigns and track engagement/efficiency Show less
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Time Warner Cable Media
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Columbus, Ohio
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Media Traffic Coordinator (Inventory & Sales Support)
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Jun 2007 - May 2014
- Play a pivotal role in the success of market by implementing new traffic and inventory techniques. - Coordinate order and ad copy entry for ad sales. - Monitor and manage inventory for high profile events as well as daily schedules to maximize revenue. - Create and maintain inventory allocations for serviced cable networks in the Midwest region. - Develop programming formats and files for two regional sports networks. - Prepare ad-hoc reports for sales and inventory departments using MS-SQL. - Collaborate with other teams to offer proactive problem solving solutions. - Work directly with engineering team to identify verification issues and develop solutions. - Implement strategic inventory management methods including front-loading weekly schedules to create available inventory for weekend buys, make-goods, and late requests - Point person for largest political market by ad concentration during the 2012 election season. Managed and worked media inventory with over 4.9 million in revenue and effectively reallocated $540,000 of potentially lost revenue over a 2 month period Accolades Performance based awards: 2009 3Q Time Warner Cable Media Sales ROCStar 2010 1Q Time Warner Cable Media MVP 2011 1Q Time Warner Cable Media MVP Show less
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The Plaid Butterfly
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Nelsonville, Ohio
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Marketing Coordinator - Intern
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Dec 2012 - Dec 2013
- Created and maintained The Plaid Butterfly website - Created and managed marketing campaigns via social media and email - Designed graphics for social media, web use, and email marketing - Developed inventory editing system to tie into online sales - Deployed Google Analytics to develop target audience - Analyze SEO reports - Created and maintained The Plaid Butterfly website - Created and managed marketing campaigns via social media and email - Designed graphics for social media, web use, and email marketing - Developed inventory editing system to tie into online sales - Deployed Google Analytics to develop target audience - Analyze SEO reports
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DEPS, Inc.
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Nelsonville and Columbus, Ohio
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Reporting Analyst / Data Processor
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May 2000 - Jan 2007
- Evaluated operational reports by assessing workflow and practices. - Produced time-sensitive reporting and maintained and monitored report scheduling and delivery. - Worked closely with management to prioritize business and information needs. - Developed, analyzed and managed reporting requirements for new and existing clients. - Entered various company and client data into database and verified accuracy. - Evaluated operational reports by assessing workflow and practices. - Produced time-sensitive reporting and maintained and monitored report scheduling and delivery. - Worked closely with management to prioritize business and information needs. - Developed, analyzed and managed reporting requirements for new and existing clients. - Entered various company and client data into database and verified accuracy.
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Education
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2011 - 2014
University of Toledo
Bachelor of Science (B.S.), Organizational Business Technology -
2011 - 2012
University of Toledo
Associate of Arts (AA) Summa Cum Laude, Business Management -
2000 - 2002
Hocking College
Associate of Arts (A.A.), Accounting -
1995 - 1999
Nelsonville-York High School
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