Kopal Cheema
Content Marketing Manager at Bajaj Finserv Health- Claim this Profile
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Bio
Harshil Khatter
Working with Kopal has been great! A person with strong intellect and such a humane approach towards doing what she does. With fluent writing skills, Kopal can pull a strong narrative out of thin air!
Aarat Pandya
Kopal is a person of many redefined qualities which help her sail and succeed in her professional precinct. She's impeccable at managing tasks, liaising with a variety of people and ensuring the respect of deadlines. I envision her to be leading a successful team, as she not only delegates well, but also mentors with qualitative standards and empowers her subjects. I wish the best for her.
Harshil Khatter
Working with Kopal has been great! A person with strong intellect and such a humane approach towards doing what she does. With fluent writing skills, Kopal can pull a strong narrative out of thin air!
Aarat Pandya
Kopal is a person of many redefined qualities which help her sail and succeed in her professional precinct. She's impeccable at managing tasks, liaising with a variety of people and ensuring the respect of deadlines. I envision her to be leading a successful team, as she not only delegates well, but also mentors with qualitative standards and empowers her subjects. I wish the best for her.
Harshil Khatter
Working with Kopal has been great! A person with strong intellect and such a humane approach towards doing what she does. With fluent writing skills, Kopal can pull a strong narrative out of thin air!
Aarat Pandya
Kopal is a person of many redefined qualities which help her sail and succeed in her professional precinct. She's impeccable at managing tasks, liaising with a variety of people and ensuring the respect of deadlines. I envision her to be leading a successful team, as she not only delegates well, but also mentors with qualitative standards and empowers her subjects. I wish the best for her.
Harshil Khatter
Working with Kopal has been great! A person with strong intellect and such a humane approach towards doing what she does. With fluent writing skills, Kopal can pull a strong narrative out of thin air!
Aarat Pandya
Kopal is a person of many redefined qualities which help her sail and succeed in her professional precinct. She's impeccable at managing tasks, liaising with a variety of people and ensuring the respect of deadlines. I envision her to be leading a successful team, as she not only delegates well, but also mentors with qualitative standards and empowers her subjects. I wish the best for her.
Credentials
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Gem of the Year - 2023
Bajaj Finserv HealthApr, 2023- Nov, 2024 -
Hero of the Moment - May 2021
Bajaj Finserv HealthMay, 2021- Nov, 2024 -
App Store Optimization
UdacityApr, 2020- Nov, 2024 -
Beyond Boundaries Performance for Q1 FY20
JM Financial LtdMar, 2019- Nov, 2024 -
Above and Beyond Performance for Q2 FY19
JM Financial LtdSep, 2018- Nov, 2024 -
Announcing, Broadcasting, Compering and Dubbing
Xavier Institute Of Communications -
News Editor
Vskills
Experience
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Bajaj Finserv Health
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India
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Wellness and Fitness Services
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700 & Above Employee
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Content Marketing Manager
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Jan 2021 - Present
Building content engagement for the B2C & B2B divisions of the company. Ideation & execution of multiple content formats across mobile app & website. Liaise with partner agencies for content sourcing, perform editorial checks & coordinate in-house to curate visual elements. Delivering UI writing & other customer-facing interactive communications. Monitoring & building positive content performance metrics. Leading two teams & reporting to National Head, Marketing. Building content engagement for the B2C & B2B divisions of the company. Ideation & execution of multiple content formats across mobile app & website. Liaise with partner agencies for content sourcing, perform editorial checks & coordinate in-house to curate visual elements. Delivering UI writing & other customer-facing interactive communications. Monitoring & building positive content performance metrics. Leading two teams & reporting to National Head, Marketing.
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Kedge Creative Content Solutions
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India
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Media Production
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Independent Communications Consultant
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May 2020 - Jan 2021
Founded Kedge Creative Content Solutions. Worked with 8+ corporate clients to develop website structure and content. Ideated and executed end-to-end quarterly content strategies. Written white papers, media outreach, articles & blogs. Liaised with developers to build web presence of clients. Generated visual design requirements for website/social media. Founded Kedge Creative Content Solutions. Worked with 8+ corporate clients to develop website structure and content. Ideated and executed end-to-end quarterly content strategies. Written white papers, media outreach, articles & blogs. Liaised with developers to build web presence of clients. Generated visual design requirements for website/social media.
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Inc42 Media
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India
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Technology, Information and Media
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1 - 100 Employee
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Features Writer
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Nov 2019 - Apr 2020
Extensively covered the Indian startup ecosystem. Conducted interviews with founders and produced analytical pieces. Trained to write SEO optimised articles. Worked closely with the marketing team to optimise content. Reporting to Senior Editor. Extensively covered the Indian startup ecosystem. Conducted interviews with founders and produced analytical pieces. Trained to write SEO optimised articles. Worked closely with the marketing team to optimise content. Reporting to Senior Editor.
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JM Financial Ltd
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India
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Financial Services
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700 & Above Employee
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Communications Specialist
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Mar 2018 - Oct 2019
Research-based articles and quarterly reports for the real estate industry. Conceptualised and generated investment proposals. Strategised and shot industry explanatory videos. Generated multi-channel marketing content. Managed the brand's social media presence. Reporting to Business Head. Research-based articles and quarterly reports for the real estate industry. Conceptualised and generated investment proposals. Strategised and shot industry explanatory videos. Generated multi-channel marketing content. Managed the brand's social media presence. Reporting to Business Head.
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Metalsupdate
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India
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Information Services
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1 - 100 Employee
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Chief Reporter
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Apr 2017 - Mar 2018
Written and edited news stories on commodity markets. Conceptualised weekly newsletters. Created transcripts for daily news reads. Curated graphical data for representation in the daily news videos. Conducted industry expert interviews. Developed media partnerships & strategised media coverage. Reporting to CEO. Promoted from News Writer & Anchor to this position in six months from joining. Written and edited news stories on commodity markets. Conceptualised weekly newsletters. Created transcripts for daily news reads. Curated graphical data for representation in the daily news videos. Conducted industry expert interviews. Developed media partnerships & strategised media coverage. Reporting to CEO. Promoted from News Writer & Anchor to this position in six months from joining.
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Education
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2022 - 2022
Indian School of Business
Executive Education, Product Management -
2020 - 2021
MICA
Post Graduate Certificate, Content Marketing -
2016 - 2017
Xavier Institute Of Communications
Post Graduate Diploma, Financial Journalism -
2013 - 2016
University of Mumbai
Bachelor of Commerce (B.Com.)
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