Chief Marketing Officer

• Feb 2023 - Present

Chief Marketing Officer

• Mar 2022 - Dec 2022

During this period, I was a Chief Marketing Officer at an online casino built on a SoftSwiss platform that operates in tier-1 markets: Canada, Australia, New Zealand, Ireland, etc. It was a contract work, so I mostly did it on a consultancy basis, but full-time working for this company, in general I had to decide what to do when the war started and didn’t want to lose any experience by doing nothing My duties were to organize the whole marketing process in the company - where to grow in terms of new markets and what marketing mix to choose to achieve goals. I led about 10 specialists working in SEO, SMM, affiliate, and media buying departments, closely cooperating with the product and retention departments. Show less

Chief Executive Officer

• Jul 2019 - Mar 2022

Papa Karlo affiliate network is an example of when years of marketing experience and a great team created a reliable product in a highly competitive market. Starting from the payday loan vertical, we switched our main vector to the gambling affiliate industry in February 2020, when COVID-19 destroyed payday loans in Ukraine. We grew from 4 employees in July 2019 to 40+ employees in February 2022. We built a tech department, strong affiliate and sales departments, own media buying team. At the beginning of 2022 monthly revenue of the company achieved 500k+ USD. Unfortunately, the company was closed because of the war that started in Ukraine 24th February 2022 Show less

Venture Manager/Operating manager

• Jan 2020 - Oct 2020

At JKR I used to provide operational control over the company's investee projects, made new companies research, and shortlisted them from a marketing point of view. In close cooperation with c-level of companies, we developed and corrected growth strategy to follow investor's expectations with attention to a high rapidly changing conditions during the beginning of COVID-19 This job experience gave me significant skills in anticrisis management, close-term planning, c-level and founder-level execution and investor relations building. Show less

Chief Marketing Officer

• Nov 2017 - Dec 2019

During this period I led the whole marketing strategy for Lime Credit group. The company provides its services in Poland, South Africa, Mexica, and Russia with headquarters in Hong Kong. The team under my control was 50+ employees (Regional Chief Marketing Officers for each region, aggregates SEO, Design and Marketing IT department) The company showed significant growth (300+% month to month) for the first months of my operation as a CMO because of a well-planned affiliate communication strategy. Show less

CEO&co-founder

• Jul 2015 - Dec 2019

I ran and had been managing an affiliate project called Sravnizajm ua. This project became a TOP1 project that generated more than 10 000 issued payday loans a month. The monthly Recurring Rate was 250k USD. The team of this project was 45+ employees, working in an office and remotely and well organized using Agile methods (Jira sprints, Slack communication) Our team won several affiliate promo events organized by major payday loan companies (Moneyveo 1st place, Creditplus 1st place, Miloan 1st place, etc.) Primary responsibilities that were under my control: - Strategic execution - Advertiser relations - Tracking system building&customisation (Binom, Affise) - Advertisement (AdWords search/GDN/Facebook/Instagram) - Deep analytics (Google Analytics/Measurement Protocol/OLAP/Split testing) Show less

Chief Marketing Officer (Payday Loans vertical)

• Apr 2016 - Nov 2017

At GDM group I used to be an intermediary between product and marketing companies (owned by different investor groups). Formally I used work as a CMO of several payday and installment loan products operated in Poland, Ukrainian, and Spain markets. My main responsibilities were: R&D in payday/installment loans for the responsible markets (UA, ES, PL) Competitor analysis Affiliate network building (using Hasoffers and Affise platforms) Business Analytics (OLAP, Power BI) Growth hacking Retention flow creating (push, email, SMS campaigns, promotions for existing users) Sales increasing Show less

Chief Marketing Officer

• Mar 2014 - Jun 2015

- Forming a marketing, advertising, and digital strategy; - Media planning & budgeting; - Communication with major affiliates, affiliate networks & traffic generation nets; - Online, Indoor, Outdoor, and TV advertising; - Work with digital, media, and production agencies; - Creative production briefing & controlling; - Creating, controlling, and launching advertising campaigns; - PPC advertisement; - CPA advertisement; - SEO; - Сopywriting and slogan creating ; - Сonversion optimization; - Landing page creation & optimization; - Goal funnel optimization; - A/B testing; - Usability testing; - Customer loyalty management; - UI/UX prototyping (Axure, Balsamiq mockups); Show less

PR & Internet-marketing manager

• May 2012 - Mar 2014

- Forming a digital strategy; - PR activity (press releases, post releases, events); - Communication with automotive sites; - Media planning & Budgeting; - Work with digital&media agencies; - Creative production briefing & controlling; - Creating, controlling, and launching advertising campaigns; - Reports making; - SMM. - Forming a digital strategy; - PR activity (press releases, post releases, events); - Communication with automotive sites; - Media planning & Budgeting; - Work with digital&media agencies; - Creative production briefing & controlling; - Creating, controlling, and launching advertising campaigns; - Reports making; - SMM.

Head of Internet-shop

• May 2010 - May 2012

Responsibilities: Organization and support of the website Development and realization of Internet marketing strategy for the website Contextual advertising (Google AdWords, Yandex direct) SEO Technical audit (Yandex, Google Webmaster Tools) Copywriting; Usability testing Linkbuilding (Sape, Miralinks, GoGetLinks, GetGoodLinks, WebEffector) Responsibilities: Organization and support of the website Development and realization of Internet marketing strategy for the website Contextual advertising (Google AdWords, Yandex direct) SEO Technical audit (Yandex, Google Webmaster Tools) Copywriting; Usability testing Linkbuilding (Sape, Miralinks, GoGetLinks, GetGoodLinks, WebEffector)

Trainee on marketing department

• Feb 2009 - Sep 2009

- competitors' activity monitoring; - paperwork; - marketing activities briefing & controlling; - report making; - tenders organization, work with agencies; - competitors' activity monitoring; - paperwork; - marketing activities briefing & controlling; - report making; - tenders organization, work with agencies;